Sterling Promotions
Michelob Golf Spectacular Grabs Consumer Attention
Anheuser-Busch is using this Michelob Golf Spectacular display to promote the Michelob family of beers to the golf enthusiast in an effort to increase brand awareness and sales.
The display is positioned on the stacks of beer cases to increase the range of visibility. Featuring the golf bags in 3-D provides a realistic effect and grabs consumer attention. More than 1,000 displays were distributed to retail liquor stores and supermarkets.
The Michelob Golf Spectacular was designed and produced by Rapid Displays of Chicago, IL; display graphics were produced by The Sparks Agency.
Woodford Reserve Ties Into Kentucky Derby
Woodford Reserve Distiller’s Select bourbon has conducted an on- and off-premise promotion to celebrate its title as the “Official Bourbon of the Kentucky Derby” for the sixth year.
Vibrant recipe table tents feature the perfect way to celebrate the world’s most legendary horse race-the Woodford Reserve Ultimate Mint Julep, Woodford Old Fashioned and the Woodford Reserve Manhattan. Elegant rocks glasses and coasters feature both the Woodford Reserve and Derby logos.
Woodford Reserve is marketed by Brown-Forman Corp., Louisville, KY.
Hansen Beverage Targets Gen-X Market With Lost Energy Brand
ansen Beverage Co., has formed a partnership with surf industry icon Lost International to develop Lost Energy drink, targeting the skeptical, hard-to-reach Gen-X beverage consumer.
Mark Hall, Hansen’s Sr. V.P., who heads up the new Lost Beverage Company, said, “We see tremendous opportunity to leverage the equity in the Lost brand.”
“From the very beginning, the Lost brand represented the attitude of people who didn't follow the mainstream-didn’t fit into the typical groove,” said Joel Cooper, CEO of Lost. The strong identification with our brand has created a dedicated following. When Hansen's proposed branding its new energy drink with the Lost persona, it seemed a great opportunity for both companies, one we could not turn down.”
Visa Conducts 2004 Olympic Tie-In Promo.
Visa USA has launched a marketing campaign related to the upcoming ATHENS 2004 Olympic Games. “Our Olympic Games sponsorship will help us achieve our objectives of building the Visa brand and providing our Members and merchants with opportunities to build their business,” said Michael Lynch, Sr. V.P., Event and Sponsorship Marketing for Visa USA.
Visa’s Team Spirit Promotion allows Visa Members to benefit from its sponsorship of the Olympic Games. When a cardholder uses their Visa card this spring, he or she will be automatically entered to win one of two Grand Prize trips to attend the ATHENS 2004 Olympic Games.
In addition to its national marketing efforts, Visa will work with its Member financial institutions and merchants to create promotional and point-of-sale marketing programs that use the Visa Olympic platform.
Aqua Sphere Swim Center. This display is a permanent merchandiser which includes leveling glides on the legs for added stability. The objective for the Swim Center was to market water sports equipment at large retail outlets and specialty stores. The Swim Center uses a variety of materials and was created by Visual Marketing Inc., l54 West Erie St., Chicago, IL 606l0. SILVER AWARD.
Budweiser NFL Team Mirrors. The units use screen printed mirrored glass with a washout area to display different NFL team lithos allowing a national P.O.P. program to be targeted to specific geographical markets/NFL teams. The mirrors increase brand awareness and create a direct connection between Budweiser and the various NFL markets. Created by Heritage Sign & Display, Inc., 344 Industrial Road, Nesquehoning, PA l8240. BRONZE AWARD.
Land O'Lakes Milk Carton Inflatable
The Minnesota Twins baseball team featured this inflatable giant milk carton at their games. Using sponsorship dollars from Land O'Lakes and after seeing the Boston Red Sox use a milk carton, this inflatable was created to add interest and excitement at the games. Each time a player would hit a home run, the milk carton would light up with an internal strobe, shining a light on their sponsor. The fans loved the carton and there was a lot of speculation about just how much milk it might actually hold. This inflatable also secured publicity for the team as well as Land O'Lakes. For more information, contact Landmark Creations International, 3240 West County Road 42, Burnsville, MN 55337
Inflatable Football Chair
This inflatable chair features a football shaped backrest as well as a beverage holder built into each armrest to accommodate cans or bottles. There are heavy duty hang tabs on the rear of the chair to hold the football backrest. The chair was used in a national military commissary promotion as part of a display of six different products with one single sports theme. For more information, contact Alvimar Manufacturing Co., Inc., 5l-02 2lst Street, Long Island City, NY lll0l-5875.
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