Sterling Promotions
Winfuel Vitamin’s NASCAR Display Conveys ‘Winning’
Winfuel is a new multi vitamin specially created for those whose lives are dedicated to winning. Three separate formulas were created to meet the specific needs of men, women and children.
Winfuel wanted to convey competitive strength, optimism and invincibility in its branding message. It has chosen NASCAR as the perfect venue for launching the new product.
Aligning the brand message and primary marketing vehicle, Winfuel has designed a full color point-of-purchase display with a NASCAR theme. The corrugated floor display features Nextel driver Dale Earnhardt, Jr. and includes company-sponsored drivers Shane Hmiel and Mark McFarland.
The versatile display can be suspended or used as a free-standing floor display.
Reese’s Race Car On Display In C-Stores
Hershey Foods wanted to create a temporary counter unit for the c-store environment that would feature Reese’s sponsored NASCAR car driven by Kevin Harvick in the Busch Series. The unit also needed to carry two product lines: Reese's Peanut Butter Cups and Kit Kat bars.
The challenge was to design a display that would hold 72 pcs. of product and take up a minimal amount of counterspace.
The display was designed to look like the #21 car driven by Kevin Harvick in the Busch Series. The background color is the Reese’s orange with the swirl pattern that is on the product. The sponsor logos on the display car are the same ones that are on the real NASCAR.
This display is a departure from the typical self-shipper tray/riser typically seen on c-store counters. It was created by Menasha Display Group of Philadelphia, PA.
Kraft Runs Promotion With The Hartford & NCAA
The Hartford Financial Services Group and Kraft Foods recently joined forces with the NCAA to conduct the “Taste of Madness” promotion, awarding 31 individuals $10,000 toward a future college education.
The promotion was featured at 30,000 grocery stores and mass merchants nationwide. In addition to the sweepstakes, 1.3 million party planners, featuring recipes from Kraft and college savings tips from The Hartford, were available at the displays.
“We were looking for a non-traditional way to build awareness for college savings and our SMART529 plan,” said Mary Jane Fortin, Sr. V.P. President, The Hartford. “This was a chance to move outside the traditional marketing mode for financial services companies.”
Said Donna McCabe, Promotions Director, Kraft, “By joining forces with The Hartford, we created a compelling way for consumers to address their college savings needs.”
Gatorade Launches Endurance Formula
Gatorade Endurance Formula is a new sports drink for athletes during their longer and more intense occasions. Gatorade Endurance Formula contains a specialized electrolyte blend, including nearly twice the sodium and three times the potassium of Gatorade Thirst Quencher.
Gatorade Endurance Formula is available in three flavors: Lemon-Lime, Fruit Punch and Orange.
Wheaties & Total Brands Debut Multivitamins
General Mills and Leiner Health Products have launched Wheaties and Total brand nutritional supplement products. The four new products include Wheaties Multivitamins, Wheaties Daily Performance Vitamin Packs, Total Multivitamins and Total High Potency Daily Vitamin Packs.
The vitamins are manufactured and distributed by Leiner Health Products and will be available at a variety of retail outlets.
SSD Company Ltd., has launched a “Virtual Sports Challenge” interactive exhibit at INNOVENTIONS, a hands-on interactive exhibit at Epcot at the Walt Disney World Resort in Florida. This new 1,135 sq. ft. exhibit offers visitors an opportunity to experience the excitement and potential of interactive technology through hands-on demonstrations of XaviX interactive sports games. Equipped with large-screen TV, XaviXPORT consoles and XaviXBaseball, XaviXBowling and XaviXTennis games, the exhibit showcases how XaviX combines leading-edge human interface sensors to allow any TV to respond directly to a user’s actions. The games are designed to get players up and moving as they bowl a strike, throw a curveball or hit a pitch.
Coors Light Airstream Mobile Marketing Tour
Coors has launched a mobile marketing tour for Coors Light using an Airstream SkyDeck vehicle, which will travel to sporting events, concerts, outdoor venues, corporate events and trade shows.
Airstream Mobile Business Solutions, Jackson, OH, created a corporate command center for Coors Light fully outfitted with private meeting rooms, VIP hospitality suite, and merchandising product display to attend events nationwide. The AirStream SkyDeck features the latest technology including satellite (radio, TV, Internet and phone) and multi-user wireless web service. The Airstream Sky Deck features a roof-top-patio with cushioned seating, tables, sun umbrellas and an exterior flush-mounted, flat screen TV.
Nike Golf Conducts CPR Tour
Nike Golf is bringing the ease and enjoyment of its CPR hybrids-Clubs for Prevention and Recovery-to golfers around the country through a mobile tour visiting on-course and off-course locations throughout the country through mid-September.
Three Nike Golf-CPR ambulances will make stops at golf courses, practice facilities and off-course golf specialty shops.
At each stop, Nike Golf’s CPR medics will introduce golfers to the full line of CPR woods, CPR iron-woods and the new CPR mixed set. Golfers will have the opportunity to demo and purchase every club in the line. Nike Golf staff will be on hand to write CPR prescriptions that will remedy any ill conditions golfers have been experiencing.
WWE Conducts ‘WrestleMania 21 Tour’
World Wrestling Entertainment, headquartered in Stamford, CT, recently conducted “The Road To WrestleMania 21 Tour.” The national tour stopped at major malls throughout the U.S. with the culmination being Los Angeles, CA, the site of WrestleMania 21.
The mobile marketing effort, hosted by WWE Legend Hillbilly Jim, featured many activities for fans to interact with WWE, including call-a-match, memorabilia displays, a video game kiosk, and a main stage that hosted autograph signings and trivia contests.
Tecate Runs Copa Tecate Promotion
Tecate/Heineken USA has created an integrated grassroots brand initiative to market Copa Tecate, America’s number one adult amateur soccer tournament for Hispanics. Tecate is tapping into this key demographic with a significant marketing investment including advertising, and point-of-sale displays. The winning team will take home the national title and a $10,000 cash prize.
“We have teamed Hispanics' love of soccer with their loyalty to Tecate to make this tournament one of the industry’s most successful Hispanic marketing efforts,” said Carlos Boughton, Brand Manager, Tecate. “Since the U.S. Hispanic purchasing power growth rate was three times the national average in the last decade, Tecate has stepped up its efforts to market to this influential demographic.”
Copa Tecate has joined forces with Hispanic marketing agencies Alcone, Grupo Gallegos and Latino Sports Marketing to reach Hispanics.
Kodak & NASCAR Launch Cross Promo.
Kodak and NASCAR have launched a promotion whereby customers making photo prints at one of the 15,000 KODAK Picture Maker kiosks can collect one of 11 souvenir NASCAR photos. The kiosks will direct consumers to participate in an online sweepstakes, which offers prizes ranging from NASCAR jackets to a grand prize behind-the-scenes race experience.
When the KODAK Picture Maker is idle a looping video will encourage consumers to print out collectible photos and enter the sweepstakes. Posters and tear-cards help stores promote the campaign. The promotion was developed by Eric Mower & Associates.
Hershey's Take 5 Launch Program. These three displays were developed to introduce Hershey’s newest box offering: Take 5. The display needed to really stand out and convey the message that this new offering is salty and sweet and delicious and they also needed to fit into the C-store environment the main area of the launch. The units take a minimum of retail space with each unit featuring a large depiction of the Take 5 logo. Color selection was determined by the product packaging and makes the most of the appetite appealing colors. Created by Menasha Display Group - Philadelphia, 60l E. Erie Ave., Philadelphia, PA l9l34. SILVER AWARD.
Advair Giant Inflatable "Puffer"
Advair, a drug treatment for Asthma, commissioned this giant inflatable to showcase its unique designed product, to reach the Nascar crowd as part of its mobile marketing campaign. The promotion also provided an indispensable tool in the education of an affliction that effects nearly 14 million people in the U.S. For more information on giant and other inflatables, contact Dynamic Displays, 5450 West Jefferson Avenue, Detroit, MI 48209.
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