Sterling Promotions
Suunto Rolls Out Interactive Watch Display
Suunto manufactures wrist computers for outdoor enthusiasts. To assist customers in choosing the right watch, Suunto had an interactive display created.
Concept Designs, Palo Alto, CA, created this interactive display, which can be used either on a counter top or on steel pedestals. The touch screen for the display was provided by Morgan Hill, CA-based Digital View and programmed by Flashpoint, Park City, UT.
Concept Designs conceived a metal and acrylic housing that encloses up to 9 sample watches on acrylic watch holders. The acrylic "hood" is hinged at the back to allow easy access. The back of the case permits the insertion of interchangeable graphics. An acrylic brochure holder mounts to the backer.
Retailers appreciate that the interactive touch screen de-mystifies Suunto’s product line.
Bridgestone Displays Free Golf Ball Offer
Bridgestone Golf, Covington, GA, has launched a special promotion offering golfers who purchase a set of J33 or GC irons, a full seasons supply of Bridgestone golf balls at no charge
The promotion is supported with special point-of-purchase materials featuring top golf professional, Fred Couples.
The point-of-purchase materials are headlined, “Now you can become a Bridgestone STAFF PLAYER.”
The display materials explain the details of the promotion, which is a $324 consumer value.
Ogio Golf Bag Fixture Maximizes Space & Profits
Ogio, a leading golf bag manufacturer, has developed a new square point-of-purchase display that maximizes vertical space as well as retailer profits.
The 6'W x 4'D vertical golf bag fixture enables stores to display up to 24 bags where once only 8 bags fit. These new fixtures also promote sales of the Company’s RAIL (Rapid Access Incline Lock) device on new cart bags, as well as the TORQ stabilizing strap.
Each display is outfitted with special bars that mimic golf cars, enabling stores to demonstrate design components in use.
“With this new platform, we’re able to offer our retail partners an “Extreme Makeover” of their bag sales area by maximizing as much vertical space as we can, which we do by displaying the bags horizontally on a six-foot-tall fixture,” said Harlan Gardiner, Ogio’s Executive Vice President. “The bags look stunning while still leaving plenty of room for other merchandising.”
Nokona Wrecking Crew Promotes Nokona BatS
Three of the best hitters in baseball have joined forces with Nocona Athletic Goods Co. to endorse Nokona’s wooden bat. David Ortiz, Miguel Tejada and Vladimir Guerrero have selected the Nokona Rock Maple bat for game day play. In honor of these players, the company has officially branded “The Nokona Wrecking Crew” featured in a new product line of bats, along with other products in the future.
The Nokona Wrecking Crew line of bats will be available in Professional, Youth and Mini models in a variety of turnings, lengths and styles at sporting goods retailers. Genuine, game day bats from each player will also be available.
The Nokona Wrecking Crew bats will be supported with extensive advertising and p.o.p. materials.
TaylorMade TP Red/TP Black Tower Display. The merchandising objective for this display was to hold a maximum of (24) golf ball boxes per unit. The display was used to launch the first tour level golf ball and offer two versions to the consumer. The units were placed in big box sporting goods and golf specialty retailers. The design holds the required amount, merchandises the product in the correct format and allows ease of shopability for the consumer and restocking for the retailer. Created by The Carlson Group, 12665 SW 69th Avenue, Suite 100, Portland, OR 97223. BRONZE AWARD.
Miller Lite Football Spectacular Display. This display was used for a national promotion for Miller Lite this football season. The vacuum-formed helmet was team-specific for different regions. The shoulder pads were constructed of 24 pt. chip and corrugated. The display was 72” wide x 44” tall. Created by Mid-America, Display, 4900 Manchester Ave., St. Louis, MO 63110 for Madden Communications. SILVER AWARD.
Champs Sports Holiday Program. This entry was displayed in 575 Champs Stores in the U.S. and Canada. Two storefront window programs promoted specific footwear or apparel. The promotions changed weekly and the holiday program was up for almost two months. A holiday header was used to hang the current promotional banner. To create movement a spinning "present" was hung inside the box. Created by Kroll Salkin Corp., 1220 East Meinecke Ave., Milwaukee, WI 53212. SILVER AWARD.
Chevy Baseball Inflatables
For the 2006 Major League All Star Festivities at PNC Park in Pittsburgh PA, Inflatable Images was selected by Chevrolet’s lead agency Campbell Ewald to produce 15' diameter sealed air inflatables with vinyl coated nylon skins digitally printed with Chevrolet and Major League Baseball logo art. The baseballs were anchored to the bottom of the Allegheny River and monitored 24 hours per day by the Inflatable Images event team. The inflatable baseballs were internally illuminated, creating a dramatic look at night. These inflatables were created by Inflatable Images, 2880 Nationwide Parkway, Brunswick. OH 442l2; (Web Site) www.inflatableimages.com.
Giant Inflatable Football Player
In Utah there is an intense rivalry between the University o f Utah (red) and BYU (blue). During football season these giant inflatables are rented by businesses to support their team of choice. Alumni and football supporters for each team specifically patronize these businesses to demonstrate their support. These giant inflatable football players were created by Visible Marketing 3000 S. West Temple, Salt Lake City, UT 84115; (Web Site) www.vmutah.com.
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