Sterling Promotions
Reebok Display Tables Featured In Finishline Stores
Reebok International created this table kit display to promote a new line introduced to its Classic footwear brand, exclusively in Finishline stores.
The table kit consisted of a 60" x 30" table, a 44" x 26" table and risers ranging from 10"L x 6"W x 3,4,5"H. The tables were positioned in the store in a prized real estate section. The creation of white mats, white steps and risers were to keep the focus on the bright color shoes.
The Reebok Display Table Kit was produced by Rapid Displays, a point-of-purchase display company located in Chicago, IL.
Labatt Promotional Banners Target Local Markets
Labatt USA required promotional banners that would tie-in Dos Equis beer on a local market basis in various West Coast areas.
The customization of each banner caters to a local market feel.
The customized Dos Equis promotional banners were each distributed to San Diego, CA, San Francisco, CA, Phoenix, AZ and Los Angeles, CA
Creative Media Concepts, El Cajon, CA, was the sales promotion agency for the campaign.
These Dos Equis promotional banners were created by ProPrint Services, Inc., a point-of-purchase display firm located in Toronto, Canada.
McDonald’s Launches Healthy Lifestyle Education Campaign
McDonald’s has unveiled a balanced lifestyles effort to help address obesity in America. The multi-year plan, focusing on children and adults includes significant efforts in the areas of food choices, physical activity and education. Jim Skinner, Vice Chairman, McDonald’s, said, “We are committed to playing an active role to be part of the solution.”
McDonald’s is introducing new food choices and ordering options including the “Go Active! Adult Happy Meal,” featuring a salad, bottled water and a Stepometer so consumers can track their daily walking. New Happy Meal choices will give parents and children the opportunity to mix and match offerings. Available nationally will be the option to order burgers and sandwiches “low-carb-style,” without the buns, and a “Simple Steps” brochure that shows customers how to order across the menu to lower fat, calories and carbohydrates. McDonald’s is also launching the “McDonald's Go Active! American Challenge,” with Bob Greene, who will walk and bike across America for 36 consecutive days, challenging people to take steps toward more active lives.
ExxonMobil 1 Promotes At Racing Events
Exxon Mobil recently used this Xtra Lite Display system to create a hospitality area for the Exxon Mobil 1 Race Team before and during the Daytonna 2004 races.
The portable Mobil 1 exhibit and signage was very successful and even stood up under some 30 mile an hour wind gusts.
The display system was provided by Xtra Lite Displays, 501 E. Hwy. 13, Burnsville, MN 55337; (Tel) 952-894-6622; (Web) www.xtralite.com.
Category: Inflatables
Display Producer: Landmark Creations International
3240 West County Road 42, Burnsville, MN 55337
The Schwan Food Company, a growing company in Marshall, MN, this season joined forces with NASCAR's fastest-growing Cup Team. They used this Inflatable Garage to house its racing car. Custom inflatables may be created in unique shapes, in gigantic sizes and eye-catching colors.
Category: Banners
Display Producer: PROPRINT Services Inc.
562l Finch Avenue East, Unit #5, Toronto, Ontario,
Canada MlB 2T9
These custom designed banners for Dos Equis beer were part of an overall relaunching of awareness of the brand in key market areas. There were over l000 banners manufactured specifically for the regions of San Diego, Los Angeles, San Francisco and Phoenix, with different city specific graphics. The eye-catching artwork was by Creative Media Concepts, San Diego. The banners were dye sub printed on see through mesh material with folded and grommeted corners for durability and ease of installation.
Category: Permanent Displays
Display Producer: Visual Marketing Inc.
154 W. Erie Street, Chicago, IL 606l0.
The Aqua Sphere two-sided Swim Center Floorstand pulls all of the company's products together into one location to create in-store impact. The two-sided peggable floorstand features a slight arch to the frame to give it a flowing effect. Its footprint is 3 feet by 5 feet. It merchandises goggles and eyewear on one side while the other side features all other accessories. The header features translucent blue plastic panels to create a liquid appearance. The headers and side panels are screenprinted with the company's logo and tag lines.
Category: Temporary Displays
Display Producer: Menasha Display Group
60l E. Erie Avenue, Philadelphia, PA l9l34
This DT SoLo 72 Dozen Floor Display holds 72 dozen golf balls in a very small footprint (2' x 2"). The combination of materials, plastic and corrugated, kept the cost low but insured the unit would endure through the 3-6 month period on the retail floor. The spinning cubes on the front were added to encourage consumer interest and interaction. The header also became a cube reinforcing the packaging graphics on this new ball. The cube theme was then carried out through the product's entire launch.
Category: Corrugated Displays
Display Producer: Rapid Displays
4300 W. 47th St., Chicago, IL 60632-4476
The Go Active Lobby Merchandiser reinforces McDonald's commitment to healthy menu options and lifestyle choices. The display highlights the Stepometer premium offer with the new Go Active Happy Meal.
Category: Permanent Displays
Display Producer: Visual Marketing Inc.
154 W. Erie Street, Chicago,IL 606l0
This merchandiser for the new HJC series of motorsports helmets are currently debuting nationwide in motorcycle, snowmobile and ATV dealers throughout the USA. The display showcases 25 of the new AC series helmets while only taking up a 7.82 square feet within the dealer's showroom. The design makes the helmet the focal point of the display and creates a dramatic billboard affect.
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