Sterling Promotions
adidas Features Interactive Beckham Display
To promote the launch of the new David Beckham Predator Pulse collection, adidas has partnered with Angel.com, a provider of web-based advanced telephony solutions, to create a unique shopping experience for the soccer fan.
A toll-free number is advertised on the display, that consumers can call to hear from Beckham himself about the features of his new collection. Beckham also informs the caller that his new range of Predator footwear and apparel is the ultimate combination of performance technology and style.
This promotion takes point of purchase to the next level, allowing adidas customers to hear what a superstar athlete thinks of a new product line. At the same time, it provides valuable information regarding customer interest in the Predator collection, by tracking the number of people who call the toll free numbers from the stores.
New Selection Guide Assists Bicycle Pump Buyers
Blackburn Design, the bicycle accessory branch of Bell Sports, a manufacturer of bicycle pumps, required an easy to read and understand Selection Guide that would carry strong branding and provide information to the consumer. The Guide also needed to be easily updated as new products were added to the line.
Concept Designs, Palo Alto, CA created this Selection Guide to assist consumers in making their choice of bicycle pump. The Guide is 14"H x 19"W powder coated frame with a tubular head piece. The head piece is silk screened with the new Blackburn logo and icon. The ends of the tube were also silk screened with the new Blackburn icon. The frame features bent channels top and bottom to allow for the insertion of an interchangeable graphics card.
A steel mounting bracket is welded to the back of the frame and allows the Selection Guide to be mounted to slat wall, grid wall, or slat grid.
Gambrinus Offers Retailers Pacifico Clara Tacker
The Gambrinus Company, an importer of various popular beers, featured this bright Tacker Display showing an ice-cold bottle with a yellow label and matching surfboard, used to solidify Pacifico’s image and promote the brand among beer drinkers.
Over l300 of these signs were distributed in coastal areas to bars, restaurants, and special events to encourage brand awareness.
This screen printed Aluminum sign was die cut to create a unique shape and embossed to give the piece a 3-dimensional effect. The Pacifico Clara Tacker was created by May Advertising International, Ltd., a Ft. Worth, TX-based p.o.p. display firm.
Inflatable Chair Promotes Stone Cellars Brand
Berringer used this 41" inflatable chair to increase exposure for its Stone Cellars brand at the point-of-sale.
The inflatable was used in supermarkets to catch the consumers’ attention.
The inflatable was produced for Berringer by Sterling Promotional Corp., a Purchase, NY-based point-of-purchase display and promotion firm.
Jelly Belly Introduces ‘Sport Beans’ For Active Adults
The Jelly Belly Candy Company has introduced its Sports beans, a first of-it-kind jelly bean formulated to energize the body during exercise.
Sport Beans, available in Lemon and Lime flavors, are larger, traditional-sized jelly beans containing 25 grams of carbohydrates, 20% of the RDA for Vitamins C and E, and 120mg of electrolytes to boost energy and prevent dehydration.
The new jelly beans are positioned to compete against sports gels, which have similar ingredients but do not allow for easy portion control.
Tony Hawk Helmet Cam Debuts
Digital Blue has launched the Tony Hawk Helmet Cam, a digital camcorder that attaches to a helmet. Digital Blue created the product to enable skateboarders, cyclists, snow boarders and other sports enthusiasts to make their own sports videos as exciting as any on TV.
The Tony Hawk Helmet Cam comes with a 32MB memory card recording up to 30 minutes of video and sound. The software lets kids edit their own videos alongside footage of Tony Hawk.
StarShade Promotes Heineken Brand At Golf Tournaments
The StarShade 800, a canopy unit covering 800 sq. ft. of area, is being used by Heineken as a reception area at golf tournaments.
The Heineken brand logo covers the full area of the canopy. Standing 19 ½' feet tall, the StarShade drew a huge crowd in addition to providing coverage for the reception area.
The StarShade 800 was produced by KD Kanopy, Westminster, CO; (Tel) 303-650-1310.
PING Equipment Trailer Covers PGA Tour
PING has introduced an equipment trailer, which will log more than 35,000 miles covering the PGA Tour.
“The players’ need for faster, more complex service has increased. By adding the trailer, we can quickly respond to their requests,” said John Solheim, PING Chairman.
The 30 ft. trailer, built by FeatherLite, is equipped with a loft/lie gauge, grinding wheel, finishing wheel, electronic swing weight scale, and gripping station.
“From a marketing standpoint, it gives us an on-site presence and a rolling billboard that will log more than 35,000 miles,” said Solheim. The company will also use the trailer for visits to retail locations.
Category: Permanent Displays
Display Producer: Nashville Display
306 Hartmann Drive, Lebanon, TN 37087
This 2-tier display was created to merchandise Mizuno golf gloves in sports stores, golf and pro shops. It can be used as a counter display or hung on slatwall and is constructed from metal, wire and plastic. The front of the display is laser cut out in a racetrack pattern with a transparent Mizuno blue plastic insert, screened with the Mizuno logo. This unique treatment attracts attention and provides strong brand identity.
Category: Temporary Displays
Display Producer:Rapid Displays
4300 W. 47th Street, Chicago, IL 60632-4476
adidas used this Major League Soccer Mobile to promote the sell-through of adidas MLS Jersey's in soccer specialty stores. adidas currently sponsors 9 MLS teams and each mobile has the ability to be customized by switching out the lower portion of the graphic inserts. All MLS teams and adidas brand identity was highlighted on the upper section, while the moving lower portion highlights the team specific to that store location.
Category: Temporary Displays
Display Producer: Rapid Displays
4300 W. 47th Street, Chicago, IL 60632-4476
The design of the Honda Home Run Sweepstakes Display simulated the feel and excitement of Little League Baseball through the creation of an artificial field and baseball players. The silkscreened PETG as a chainlink fence with gray fiber poles and caps represented the outfield fence, almost perfectly with the "Score An Odyssey" header being the scoreboard. Litho mounted sintra for the homeplate ballot box area provided a strong platform to fill-out ballots. It really added dimension and depth to have the boy batter ¼" in front of the chain link theme.
Category: Custom Mirrors
Display Producer: Heritage Sign & Display Inc.
344 Industrial Road, Nesquehoning, PA l8240
These custom designed mirrors contain 3-D elements. The CNC cut hockey sticks and hockey pucks are colorfully decorated and add great dimension to the Molson hockey mirror. The puck itself along with the "cracked mirror" effect brings the piece to life.
Category: In-store signage
Display Producer: Virtual Images Unlimited,
636 East Brier St., Suite 120, San Bernardino, CA 92408
This in-store signage was created for Footlocker's "Back in Black" campaign and is the world's largest printed lenticular in-store display produced to date. The lenticular sign is sized at 40"x63" and features a triple flip image, displaying three popular shoe brands. Baseball Caps from each of the three brands also flip at the bottom of the sign. Prestone Printing provided printed banners and mounting hardware to complete the campaign. The banners and lenticular were roll-able, allowing for easier distribution.1,500 signs were produced and displayed in the front window of Footlocker's top grossing store locations.
Category: Inflatables
Display Producer:Sterling Promotional Corp.
30l0 Westchester Avenue, Purchase, NY l0577
Coors kicked off the baseball season with this fun, oversized inflatable baseball glove which is also a chair. Inflatables can be made in any size and shape. They bring a sales message to the consumer in a larger than life, and fun way.
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