Sterling Promotions
Miller Lite Hispanic Campaign Honors Soccer Stars
Miller Lite has unveiled Pasion 10, a Hispanic marketing initiative that honors international soccer stars who wore the number “10”.
“In soccer, the honor of wearing ‘10’ historically has been reserved for a player who exudes the perfect balance of skill and knowledge,” said Tom Long, Miller’s Chief Marketing Officer. “Miller Lite is the perfect beer to honor the spirit of the ‘10’ because it offers the ideal combination of great taste and golden color."
The campaign, executed by MarketVision of San Antonio, TX, includes commemorative cans and glassware featuring players; and the Pasion 10 national sweepstakes that will send three grand prize winners to Germany for a VIP soccer experience.
Penguin & NBA Promote Literature Classics
Penguin Classics and the National Basketball Association have teamed up to celebrate the 60th Anniversary of Penguin Classics and NBA Cares “Read to Achieve” Literacy Initiative with a new campaign entitled “Aim High, Live Classic.”
NBA and WNBA stars and legends will participate in a striking visual campaign and in events that will reinforce the idea, “Aim High, Live Classic.” In the visual campaign, players will be shown reading a Penguin Classic chosen by the player. These images will appear on posters and promotional materials.
New Sport Beans Flavors On Display
Jelly Belly Candy Co. has added Fruit Punch and Berry Blue flavors to its Sport Beans Jelly Beans line of energizing jelly beans.
Marketing efforts for the brand, targeted to sports enthusiasts, will include consumer sampling at sporting and other promotional events and special display shippers.
Sport Beans are formulated for sports performance and contain 25 grams of carbohydrates, electrolytes, and 10% of the daily value of Vitamin C, thiamin, riboflavin, and niacin. The new flavors and the original two were recently reformulated to include three B vitamins to replace nutrients lost through sweat.
The Company offers 24-count shelf display caddies for each of the four flavors, 12-count clip strips and 144-count power wing shippers. Special window decals and shelf talkers will also be provided to retailers.
Paiva Debuts Women’s Athletic Boutique
The Finish Line recently debuted Paiva, a premium athletic specialty store that will deliver an upscale shopping experience for active women who demand an elevated level of service and style.
The chain will be primarily mall-based and target women who may engage in athletic activities such as running, fitness/dance, yoga and Pilates, along with seasonal sports including tennis and swimming. Premium brands incorporated into Paiva stores include adidas by Stella McCartney, Nike, Puma, Fila, Under Armour, Speedo and private label apparel called Paiva Essentials.
The inspiration of the store focuses around light and energy as Paiva means sun diety or “of the light.” The Paiva store is luxurious, yet simple. Designed with the female customer in mind, the store environment includes bamboo floors, mobile wall units and fitting rooms, which are easily accessible for strollers.
New Era Cap Opens Flagship Store In NYC
New Era Cap Co. has opened its first flagship store in New York City, featuring the broadest selection of New Era headwear in the world. “Opening New Era: New York presents us with the opportunity to develop a direct relationship with our consumers, while showcasing the great cross section of headwear we make, giving us the ability to satisfy a large audience,” said Sid Dey, New Era’s Director of Retail.
The look of New Era: New York, a 2,000 sq. ft. boutique space, was developed by Jager Di Paola Kemp Design, Burlington, VT, with final design executions by architectural firm TPG. The boutique has a distinguished look, a unique departure from traditional headwear stores, featuring exposed brick, maple hardwood floors, custom cabinetry and iron cast, floor inlays of the company’s logo and the famed visor sticker found on the New Era 59FIFTY, the company’s signature fitted baseball cap.
Nike & Apple Launch Nike+iPodGlobal
Nike and Apple are partnering to launch the Nike+iPod Sport Kit, a wireless system that allows Nike+ footwear to talk with an iPod nano. The new Nike+ Air Zoom Moire is the first footwear designed to talk to an iPod.
With the Nike+ footwear connected to iPod nano, information on time, distance, calories burned and pace is stored on iPod and displayed on the screen; real-time audible feedback also is provided through headphones. The kit includes an in-shoe sensor and a receiver that attaches to the iPod.
Soldius Solar Charger Golf Bags Charge Mobile Phones
New Soldius Golf Bags give golfers the freedom to fully charge their cell phones and Blackberries while playing a round of golf.
Soldius Golf Bags include charging tips compatible with more than 250 mobile phones and Blackberries.
Jorge Campos Scores In Bimbo P.O.P. Campaign
Jorge Campos, symbol of Mexican soccer, recently teamed up with Bimbo, Mexico’s leading baking company, for a promotion tying into the World Cup.
Campos’ is featured on p.o.p. displays in the U.S. The displays feature the slogan, “Solo necesitas pasion.”
“Just as Campos' passion made him a world class champion, Bimbo’s passion for creating the highest quality products has made us a world class leader in the baking industry,” said Juan Miguel Esaa, Bimbo Brand Manager for the U.S. “This program likens passion for our work with our customers’ passion for soccer.”
In addition, the Bimbo brand has launched three new products including Manthechox vanilla muffins; Panque Marmol, a marble pound cake; and Flaxseed Bars for the health conscious. Support for the new products introduction incorporates engaging p.o.p. materials including headers and store static clings and promotional activities.
DAVID Seeds Runs Mobile Tour
DAVID Seeds, a leading sunflower seed brand and long-time favorite in baseball dugouts across the nation, is hitting the road for an 80-day tour to baseball parks and venues across America to celebrate baseball and 80 years of providing healthful, delicious sunflower seeds.
The brand is taking its new DAVID Seedmobile on the road to 27 cities, giving fans a chance to come out of the stands and onto the field, to try their baseball skills. Fans at each tour stop will have an opportunity to test their fastball against a DAVID Seed speed gun, catch packets of DAVID Seeds launched by the Spitter Car, play the latest baseball video games, compete in seed-spitting contests and view equipment used by Big League stars.
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