Sterling Promotions
Sports Authority Offers Ski-Lift Ticketing Kiosks
Sports Authority is using IBM self-service kiosks to provide skiers and snowboarders a faster, easier way to purchase ski-lift tickets. The IBM AnyPlace Kiosks, running Livewire interactive software, installed in Colorado Sports Authority stores, reduce the amount of time ski-lift ticket-shoppers stand in line.
Previously, at resorts, customers would spend as much as 30 minutes waiting in lines. Using the self-service kiosks, shoppers at Sports Authority are now able to pay for and print tickets for up to 14 area resorts in less than a minute.
David Campisi, President, Sports Authority, said, “It has been a tremendously appealing program that our customers have quickly embraced.” Since installing the new kiosks, ticket sales have increased 500 percent over last year.
The self-service ski-lift shopping kiosks were developed by IBM in collaboration with Livewire International, Inc.
Nike and Finish Line Create New Running and Training Retail Experience
NIKE and The Finish Line have opened a new retail experience called Finish Line Ltd., customized to meet the needs of young running and training athletes. The new concept store is located at the Chandler Fashion Center near Phoenix, AZ.
“This new store will serve young athletes who have a passion for running and training,”said Nike Brand President Charlie Denson. “We’re partnering with Finish Line to offer a higher level of service, a deeper connection to the local running community and a strengthened product assortment. It’s part of our strategy to create energy at retail and connect with consumers in our core categories.”
Build-A-Bear Workshop Teams With MLB To Open Build-A-Bear Stadium Stores
Build-A-Bear Workshop has teamed with Major League Baseball Properties to open Build-A-Bear Workshop make-your-own MLB Mascot locations. Build-A-Bear Workshop has opened a new stadium store, Make Your Own Screech by Build-A-Bear Workshop, at the new Nationals Park in Washington D.C. Build-A-Bear Workshop also has store locations in other stadiums across the country: Citizens Bank Park in Philadelphia, Great American Ball Park in Cincinnati, AT&T Park in San Francisco; and Busch Stadium in St. Louis.
“Major League Baseball games are destinations for family entertainment and at Build-A-Bear Workshop it is important for us to be where families go to have fun,” said Maxine Clark, Build-A-Bear Workshop founder. “Our ballpark stores include the same interaction as our mall-based stores and we are excited about continuing to give baseball fans unique ways to show their team spirit each season.”
Coca-Cola Launches Olympic-Themed Promotion In U.S.
Coca-Cola is conducting a multi-faceted Olympic-themed promotion. Anchored by a group of high-profile U.S. Olympians, limited edition Olympic-themed packaging and displays, the program is designed to bring fans together to celebrate the world’s biggest sporting event.
“Coca-Cola and the Olympic Games have promoted the values of unity, optimism and inspiration for 80 years,” said Hendrik Steckhan, Pres., Sparkling Beverages, Coca-Cola NA. “By combining Coca-Cola cans in different languages with six amazing athletes, we’ve created a program that celebrates global communities coming together and the unifying spirit of the Olympic Games and Coca-Cola.”
Coca-Cola will release limited edition, Olympic-themed collectible cans and FridgePacks bearing the iconic Coca-Cola logo in different languages, with new designs appearing every two weeks. A special Coca-Cola “Six Pack” of athletes will be featured on collectible packaging and in-store materials.
Category: Inflatables
Display Producer: Above All Advertising, Inc.
9080 Activity Rd., Suite A, San Diego, CA 92l26
Above All Advertising creates custom inflatable arches for special promotional events. The inflatable arches can be decorated with a wide variety of print capabilities. Inflatable Arches and inflatable tunnels create a unique visual brand presence and experience by providing impact, high visibility and awareness.
Category: Permanent Displays
Display Producer: Nashville Display
306 Hartmann Dr.,Lebanon, TN 37087
This unique display holds 24 drivers, and features strong branding with excellent brand recognition. It is constructed from wood, metal and plastic and the design motif used on the base and header provides an upscale appearance.
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