Skateboarders Get Internet Access At Vans Skateparks
Vans has introduced Internet kiosks for use by skateboarders, in-line skaters and BMX freestyle riders inside Vans Skateparks nationwide and in Vans stores, allowing users to access the Vans Web site for information on Vans footwear products, dealers, events, contests, skatepark construction and more.
The kiosks, produced and installed by Kiosk Information Systems (KIS), Broomfield, CO, are equipped with touch screen technology for ease of use. KIS President Rick Malone, said, “The sleek design of the KT-110 Stealth kiosk functions as an artistic accessory for Vans. Yet, it also provides users with all the information they need on Vans products and services.”
Jack Daniel’s Launches Tailgate Party Promotion
Jack Daniel’s Tennessee Whiskey and Jack Daniel's Country Cocktails are kicking off the football season with the “Great American Tailgate Party” promotion.
The promotion features case cards, shelf talkers, stadium chairs, inflatable goal posts, helium blimps and the Great American Tailgate Guide for off-premise merchandising. A Great American Tailgate Guide will be available at the point of purchase and as an insert in the football preview issue of Sports Illustrated.
In addition, the Jack Daniel’s tailgate crew will be on the lookout for the best tailgating teams in major cities throughout the country. Two finalist teams will be selected to compete in the ultimate tailgate competition in New Orleans, January 2002. In a separate sweepstakes, four winners and their guests will take a trip aboard a luxury Jack Daniel’s tailgate bus to the tailgate competition.
Miller Lite Launches Super Bowl Tailgate Tour
As the official beer sponsor of Super Bowl XXXVI, Miller Lite has launched the Super Bowl Tailgate Tour on- and off-premise promotion.
Four guys, riding on the Miller Lite RV, will take a fantasy tailgate tour all the way to New Orleans in January. Making stops at various locations around the country, the RV will be available for promotional and sampling opportunities. Legal-age drinkers can join in the fun and win trips to the Super Bowl by entering the sweepstakes via entry forms found inside the Miller Lite NFL Guide, one of the most widely distributed annual football publications in the world, or on the Internet at MillerLite.com.
Merchandisers carry a cross-promotional coupon book that features Planter’s nuts, Banquet chicken wings, and Oscar Mayer hot dogs.
JVC Runs ‘Wild Side’ Promo
JVC is targeting 18- to 29-year-old males with its “Ride the Wild Side” promotion.
Under the “Ride the Wild Side” promotion, by purchasing JVC products, consumers will have the opportunity to obtain products from a full range of well known music and action sports brands.
The Wild Side promotion takes extreme prizes a step further allowing consumers to accumulate points to experience a Wild Side Weekend on a snowboard or mountainbike with Shaun Palmer, snowboarding and mountain biking world champion; on a skateboard with Jason Maxwell, skateboarder extraordinaire or at the sound board at concerts with Nikki Sixx of the band Motley Crue.
JVC is supporting the “Ride the Wild Side Promotion,” with national advertising, radio promotions, and p.o.p. materials at JVC retailers.
Sunkist & Bally Run Co-Marketing Program
Sunkist Growers and Bally Total Fitness are conducting a co-marketing program including in-store promotions featuring fitness demonstrations by personal trainers and sweepstakes at participating national grocery chains including Ralph’s, Tom Thumb and Randall’s. Shoppers at Ralph’s can participate in a sweepstakes to win a treadmill valued at $1,200.
Sunkist will distribute 750,000 Bally Total Fitness two-week membership certificates in four-pound bags of oranges and five-pound bags of grapefruits with select retailers across the country and will hold a sweepstakes for a one-year membership to Bally Total Fitness. The agreement also includes the distribution of Sunkist coupons at the 250 Bally Fitness Formula stores located in Bally Total Fitness clubs across the country.
Jordan Edition Palm Handheld Debuts
The Michael Jordan editions of the Palm m100 and m500 handheld computers have been introduced. Michael Jordan’s global appeal makes the Jordan handhelds attractive to a wide target market and will include his favorite software programs and feature his signature on the product. “Michael Jordan is an achiever and a global phenomenon who continually redefines his playing field,” said Satjiv Chahil, Chief Marketing Officer for Palm, Inc.
Wise Runs Xtreme Three-Sport Sweeps
Wise Snacks’ Cheez Doodles has run a sweepstakes giving consumers a chance to win an Xtreme 3-Sports Package, including a Schwinn BMX bike, an X Game Skateboard and X Game Inline Skates. The program, designed to appeal to families with tweens and teens, is supported with in-store signage.
Tuxis Group, Westport, CT, developed the promotion for Wise.
Dr Pepper Runs ‘Pick Your Kick’ Promo
Dr Pepper plans to hand out up to $1 million to a contestant who can kick a field goal from the 30-yard line during halftime at the Dr Pepper Big 12 Championship Game, which will be nationally televised in December from Texas Stadium in Irving, TX.
The grand prize winner will be randomly selected to receive an all-expense paid trip for two to the Dr Pepper Big 12 Championship Game. The finalist will elect to kick from the 10-, 20- or 30-yard line. A field goal from the 30-yard line is worth $1 million, a field goal from the 20-yard line is worth $250,000, and a field goal from the 10 nets the finalist $50,000.
P.O.S. materials include shelf talkers, pole signs, static clings, and display spectaculars.
Sports Authority Runs ‘Be A Sport’ Program
The Sports Authority is sponsoring “Be A Sport,” a free field trip designed to make fitness and sports safety fun for kids in grades K through 8. The event takes place in The Sports Authority’s sports retail environment where kids learn fitness tips such as the importance of being physically fit and how to exercise and play safely.
“We believe that teaching kids to get fit and active is an important lesson in developing a healthy lifestyle” said Jeff Handler, Sr. V.P., Marketing for The Sports Authority.
NBA And Yahoo! Sports Launch Tour
The NBA and Yahoo! Sports have launched Yahoo! Sports NBA Rhythm ‘n Rims, a traveling basketball and music event that will travel to different cities, bringing interactive basketball activities and concerts to fans of all ages. The tour an extension of a broad marketing relationship the NBA and Yahoo! launched last year.
Rhythm ‘n Rims consists of an interactive 18-wheel transformer vehicle, which unfolds into a basketball theme park, as well as a concert stage and basketball and musical activities.
Prestone Teams With NFL For Promotion
Prestone has teamed with the NFL for a promotion to increase brand awareness. NFL and team-themed packaging for Prestone Antifreeze, Prestone LowTox Antifreeze and Prestone De-Icer Windshield Washer Fluid will feature a necktie sweepstakes entry.
“This program lets us hone in on the guy who likes sports and takes pride in fixing things,” said Brian Holliday, V.P., Marketing, Prestone.
Retail Promos Support BMX 2 Video Game
Acclaim Entertainment is launching an integrated marketing campaign for its Dave Mirra Freestyle BMX2. “Our Dave Mirra franchise is one of the strongest brands in the extreme sports category and we are thrilled to debut the BMX offering for the PlayStation 2,” said Steve Felsen, Dir., Brand Management. “Our campaign will exploit all forms of media to enhance consumer awareness for the product, which will take advantage of the next generation platform.”
Heineken Inflatable Superbowl Trophy
This 30" inflatable is a replica of the Superbowl trophy designed with Heineken graphics. The objective of this promotion was to relate Heineken with the popular Superbowl viewing. The display was shipped deflated to dealers, who inflate it to a large display. Heineken was a popular choice for the thousands of viewers who viewed the Superbowl. The Heineken Inflatable Superbowl Trophy was created by Alger Creations Inc., 91-31 Queens Blvd., Suite 610, Elmhurst, NY 11373.
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