Corona Distributes ‘Time Out’ Signage
Corona recently provided dealers with versatile p.o.p. signage identifying Corona as “Official Sponsor of the Time Out.” The sign is 4 color process litho laminated to 24 point SBS.
The 3-sided sign is used in place of a one-sided pole sign, providing greater visibility. It is very easy to set-up as panels are pre-attached in two corners. The bold striped referee graphics tie strongly into the football time-out theme.
This display was created for Corona by Great Northern Corp. of Racine, WI.
Heineken & Nintendo Run Football-Themed Promo.
Heineken USA has teamed up with Nintendo of America for “Football Action at Your Fingertips,” a new consumer promotion based on the trend of enjoying football-themed activities at home.
The fall promotion offers consumers the chance to win Nintendo Video Game Cubes with an online sweepstakes and features two video gaming parties, to be held in New York and Atlanta.
“All of us at Heineken are excited about partnering with Nintendo,” said Scott Hunter-Smith, Brand Manager at Heineken USA.” “In recent months, more and more Heineken consumers are choosing to stay home, get together with friends and play video games-a perfect occasion to enjoy Heineken.”
Contemporary POS will feature the sweepstakes and encourage consumers to pick up Heineken for their next sports at-home occasion.
Footaction Teams With Urban Marketing To Market Films Via Footaction Stores
Footaction USA is partnering with Urban Marketing Corp. of America to promote select films in Footaction stores throughout the U.S. “The true benefit of this marketing tool is its ability to deliver the studios’ marketing messages to this consumer in a new, engaging, interactive, and trackable way with maximum focused visibility and exposure,”said Carl Washington, UMCA President.
Footaction will incorporate special programming into Footaction Television, its in-store video network, reaching 500,000 viewers each day. Special in-store promotional events are being developed, including celebrity appearances, co-promotions with local radio stations, P.O.P. and product placement for custom movie apparel.
“This relationship enables studios to develop a turnkey direct connection relationship with the hard to reach 12-24 year old males,” said Washington.
New Era ‘NERV’ Trailer Is Launched
New Era Cap Company, Inc. recently displayed its 2002 line of College World Series baseball caps at the College World Series championship games in Omaha, Nebraska.
New Era’s customized merchandise trailer, dubbed the “Nerv” (New Era Road Vehicle), is a 30-foot mobile merchandising vehicle, which offered a large selection of caps of the teams that participated in the Series as well as the College World Series caps.
“The College World Series is always an exciting event for New Era because of the intense fanfare and tangible excitement surrounding the Series,” said Christopher Koch, President of New Era Cap Company.
Beck’s Beer Launches $10 Million Sweepstakes
Beck’s Beer’s “Putt & Win” sweepstakes, offered consumers the opportunity to sink a 65 ft. putt for $10 million. Entry forms were available at supermarkets, bars, and restaurants.
Four regional winners advanced to the finals in Lake Tahoe, Nevada where they competed in a putt-off, with the winner going for the final putt for up to $10 million, which was broadcast on NBC at the Annual American Century Celebrity Golf Championship. Beck’s is the official beer of the Celebrity Golf Championship.
Burger King Inflatable Helmets
The Burger King Inflatable Helmet create excitement in-store for the entire football season. Football is a very popular promotional theme for P.O.P. programs. The inflatables can be custom imprinted with company name or logo. The are offered in sizes of 6", 16", 23" and 30". The minimum order is 500 pieces. Extra large helmets are also available and come with an internal air blower, with a minimum of one unit. The Burger Inflatable Helmets were created by Alvimar Manufacturing Co., 51-02 21st Street, Long Island City, NY 11101-5875.
Top-Flite XL3000 24 Dozen Floorstand
This unit was designed to create awareness to product improvements while giving the retailer a profitable/refillable unit. The riser is .010 SBS printed offset 4-colors and varnish laminated to Bflute singleface corrugated. The unique shape of the trays carry a theme that helps the brand more recognizable at retail. The durability of the unit allowed the retailer to restock from inventory. The display makes the product high visible from three sides. The display's unique features created a lot of interest from new and current clientel. The Top-Flite XL300 24 Dozen Floorstand was created by Triangle Display Group, 601 E. Erie Avenue, Philadelphia, PA 19134.
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