Quiksilver, Inc. Brings Boardriding Culture to Times Square
Quiksilver, Inc.has opened a flagship store in New York City’s Times Square. This latest Quiksilver Boardriders Club features 3,300 sq. ft. of retail space with a 20-foot “wave wall” of video screens showing high-impact surfing, skating and snowboarding images, conveying the passion and adventure of Quiksilver’s boardriding lifestyle. With a storefront that features illuminated signage and the 63-screen plasma video wall, plus a gaming kiosk to play video games, the store is uniquely designed to create an adventure. The Times Square store includes a comprehensive product mix of clothing and accessories from the Quiksilver Young Mens, Quiksilver Boys, Quiksilveredition, Roxy and Raisins lines.
“Times Square is a place where tourists and New York City locals alike flock to experience the latest trends and fashions from around the globe -- making it one of the world’s preeminent retail locations,” said Bob McKnight, CEO of Quiksilver, Inc.
The Times Square Boardriders Club embodies a combination of contemporary and vintage designs, while projecting a uniquely modern beach feel. Under a canopy of 60 suspended surfboards, the wave wall dramatizes original, high-end video effects and engulfs customers in the action, and thrill of boardriding.
McDonald’s Announces “Step with It!”
McDonald’s has announced a program designed to encourage families to incorporate physical fitness into their daily lives. The program, “Step With It!,” features “stepometers,” small pedometers that track the number of steps taken in a typical day and encourages participants to increase their daily walking to maintain good health. “Step With It!” also includes educational guidelines and suggestions on how to increase physical activity.
This initiative expands upon Coca-Cola’s successful program for middle school children. Now, through the participation of McDonald’s restaurants around the world, “Step With It!” will be expanded to reach millions of consumers, young and old. The Step With It! program is part of McDonald's recently announced "Healthy Lifestyles" activities designed to help people lead balanced and healthy lifestyles through informed menu choice and variety, and through education and the promotion of physical activity.
“McDonald’s serves more than 46 million customers each day worldwide,” said Ken Barun, McDonald’s V.P. who leads McDonald's “Healthy Lifestyles” activities. “This reach provides a strong opportunity to help educate people about the important role physical activity plays in their overall health.”
Toyota Opens In-Bowl "Tundra Zone"
The "Tundra Zone" at Toyota Center, the newly named Houston Rockets and Comets arena in Houston, TX, is the first in-bowl vehicle display in the country. Toyota Center will serve as the home to Houston’s professional basketball franchises and the American Hockey League’s Houston Aeros, as well as for entertainment shows.
The “Tundra Zone” consists of a double-size suite, which will accommodate Toyota customers. The signature element of the ‘Tundra Zone” will be the placement of an actual Toyota Tundra in the suite, marking the only in-bowl vehicle display in any arena in the country.
Additionally, fans attending events at Toyota Center will have the opportunity to view the latest models of Toyota cars and trucks at the Toyota automobile showroom located in the main concourse.
Deborah Wahl Meyer, Marketing Manager, Toyota, said, "Toyota Center offers a premier branding opportunity for Toyota."
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