Sterling Promotions
York Fitness Unveils New Merchandising System
The highly competitive, commodity based market of free weight equipment required that York Fitness USA, York, PA, develop a strategy to rise above solely product-focused selling. York’s solution was to develop a patented line of revenue increasing merchandising systems.
As part of this strategy, York selected Dick’s Sporting Goods, one of the world’s leading sporting goods retailers as its partner. “Dick’s innovative and open-minded approach made it absolutely our first choice for this partnership,” said Cisco Adler, York’s VP of Marketing. “Both York and Dick’s believe this program to be the most elaborate and innovative this category has ever seen.”
It took about nine months of close collaboration between York and Dick's to bridge the span from concept to full chain rollout. York began by assessing the revenue per square foot that Dick’s was generating in this particular category.
“We discovered that while Dick’s product presentation was one of the best in the industry, the tools needed to raise this category to the next level did not exist-they just had not been invented,” Adler said. “We set out to change that.”
Through analysis of revenue and the amount of space traditionally required to house this equipment, York developed branded private label merchandising systems specifically designed to dramatically increase the revenue per square foot while improving the product's visibility and presentation.
According to early reports, the impact has been dramatic. Stores which have rolled the program out are already seeing increased sales and have significantly reduced the amount of space required for the category. This is space they can now fill with more inventory to generate more revenue.
Tickets.com Deploys Kiosks For Major League Teams
Tickets.com has deployed its advanced ProVenue Automated Kiosk system for the Boston Red Sox, Pittsburgh Pirates and the San Francisco Giants. The baseball stadium kiosks are the latest advancement for the integrated ticketing system, and will be located through Fenway Park, PNC Park, and SBC Park.
Said Mike Dee, Red Sox Chief Operating Officer, “The ticketing kiosks will improve traffic flow and create conveniences for all our fans. Our initial plan is to provide fans with the ability to print will call tickets from any of the ticketing kiosks located at Fenway Park.”
“The successful deployment of our automated ticketing kiosks underscores Tickets.com’s commitment to using advanced technology to develop and deploy the most convenient and scalable ticketing distribution platforms for the industry,” said Carl Thomas, Tickets.com EVP Marketing & Sales.
The ProVenue Automated Kiosks can also be configured to operate in one of four different modes: Ticket Pick-Up Day-of-Game only, Ticket Pick-Up only, Ticket Sales only and Ticket Sales and Pick-Up.
Giant Surfboard Display Features Surf Wax Candles
This giant surfboard display promotes a brand new product-Ted Shred’s candles made from surf wax.
The display is constructed from steel tubing and perforated metal.
It is shaped like a surf board to attract attention and convey the unique nature of Ted Shred’s candles. It was shipped to surf retailers who are snapping up both the product and displays.
The display has five shelves to hold a great deal of merchandise in a minimum of floor space. It also provides flexibility for retailers to feature different product assortments. In addition, the display features a colorful header sign.
The surfboard display was produced by Metaline Products, a point-of-purchase display designer and producer located in South Amboy, NJ.
Reebok D’Funkd Window Banner Promotes RBK
Reebok is featuring this D'Funkd Window Banner in select urban specialty stores, to support the launch of its RBK branded retro style basketball apparel.
The retro thematic window banner features vintage NBA team logos to support this exclusive line of products. The D’Funkd logo is prominently placed in the center of the display.
The Reebok D'Funkd Window Banner was designed and produced for Reebok by Rapid Displays, a point-of-purchase display firm based in Chicago, IL and Union City, CA.
Displays Proclaim Corona ‘Official Time Out’ Sponsor
Corona Extra and Corona Light beers are targeting football fans around the nation this season as the “Official Sponsor Of The Time Out.”
Colorful point-of-purchase displays depict football players taking a “time out” on the field with hamburgers, hot dogs and Corona Extra and Corona Light beer.
Off-premise point-of-sale materials include vertical vinyl banners, pennant strings, base wrap, c-store pricing cards and stand ups.
On-premise point-of-sale materials include 36” inflatable goal posts, two-sided “game of the week” schedule banners, blinky buttons, pennant strings and coasters.
Corona Extra and Corona Light are brewed and bottled by the Grupo Model Brewery in Mexico and imported into the western U.S. by Barton Beers, Ltd., headquartered in Chicago, IL
Guitar Center Partners With Elite Brands Of Sports & Entertainment
Guitar Center is targeting the youth audience through its DJ/Turntable “Spin Off” Competition developed in partnership with Scion, Nike, Warner Music Group, XXL Magazine, SCRATCH Magazine and XM Satellite Radio. “We created the ‘Guitar Center Spin Off’ to reach some of our most influential customers that cannot be communicated to through traditional events or media outlets,” said Jack Sonni, V.P., Marketing Communications.
Guitar Center Spin Off provides DJs with the opportunity to compete for prizes. Along with taking home thousands of dollars in gear, the winner will earn the chance to record with Warner Music Group, receive a new 2005 Scion xB and design their own shoe with Nike.
Cooper Tire Conducts Ultimate Bowl Tour
Cooper Tire & Rubber Co. is sending a college football fan to five of this year’s top college football games in San Antonio, Memphis, Pasadena, New Orleans and Miami as part of the Ultimate Bowl Tour. Consumers can enter to win The Ultimate Bowl Tour at any of Cooper Tire’s 5,000 dealers nationwide.
Cooper has sharpened its focus on collegiate sports with promotions such as the Ultimate Bowl Tour, allowing the Company to extend its evolving brand reach beyond its traditional buyer, while promoting its new products. “The Ultimate Bowl Tour allows Cooper to engage our local dealers, while targeting the younger demographic of new tire buyers as well as the brand-loyal consumers,” said Dave Craig, Director, Advertising for Cooper.
Cooper is providing dealers with point-of-sale materials including posters, counter cards and entry forms.
Citizens Bank Ballpark Features Brand Games
Citizens Bank wanted to create a signature environment to enhance the experience of fans visiting its new ballpark.
Forty Forty, a San Francisco Bay Area branding agency, was retained to create a series of larger than life interactive games for Citizens Bank Ballpark including a 22' tall Giant Pinball Game inspired by vintage baseball arcade games and tabletop toys.
Budweiser And The New York Yankees Offer Trip To The World Series
Budweiser and The New York Yankees is offering a trip to the World Series, in a program targeted toward the Hispanic community to increase awareness of both products and increase sales. The unique ballot box shown with full color entry forms along with instore posters were digitally and litho printed for use in the New York City area. The digitally printed ballot box is mounted to card stock and die cut and glued to obtain a maximum all around image for a small space, while the ballot pads and posters were litho printed in large quantities. They were placed in local Bodegas offering a grand prize of two tickets to the World Series. The materials were created by TSE Sports and Entertainment in New York and manufactured by Proprint Services, Inc., 562l Finch Avenue East, Suite 5, Toronto, Ontario, Canada MlB 2T9.
Nascar Promotion Display and Standees
General Mills’ objective was to utilize a national program like NASCAR to promote its product hand-in-hand with the racing car season. Two very well-known race car drivers were utilized to create standees along with a predesigned custom printed tri-tray. The standees are 4-color process laminated with easel backs and the tri-tray is rod coat red with 4-color process litho laminated. The unit also features a side pocket for brochures. The Nascar Promotion Display and Standees were created by Meridian Display and Merchandising, l62 York Avenue East, St. Paul, MN 44ll7.
Pepsi Cola Beverages World Cup of Hockey POS Program
The World Cup of Hockey is an international tournament for which a plethora of POS materials was produced including corrugated standees and end aisles, as well as pole signs, wobblers, shelf talkers, bottle neckers, etc. The objective of this promotion was to showcase the limited edition special collectable Pepsi Cola cans manufactured for the tournament and entice the consumer to collect all versions of the cans. Over 2,000 standees were printed directly onto corrugated, die cut with an easel attached on the back for use on premise in c-stores and large chain grocery stores. Retail outlets also received corrugated end aisles printed four color process directly onto the substrate, die cut with poles and feet and used with full pallets of Pepsi. This promotion has been successful in raising awareness of Pepsi products and driving sales. The Pepsi Cola Beverages World Cup of Hockey POS Program was created by Proprint Services Inc., 562l Finch Avenue East, Suite 5, Toronto, Ontario, Canada MlB2T9.
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