Sterling Promotions
Twin Fin Partners With Surfrider Foundation
Twin Fin, a new wine created for individuals who embrace the spirit of the California lifestyle, is partnering with the Surfrider Foundation to help preserve America’s oceans and beaches. Twin Fin will donate a portion of proceeds from wine sales to this non-profit environmental organization.
Twin Fin will have the opportunity to have its wines poured at local events within the surfing community such as art gallery receptions displaying surf art and at surf and music festivals.
Twin Fin has created point-of-sale materials (neckers, case cards, posters, postcards) to communicate the partnership with Surfrider and help drive consumers to the Surfrider web site to learn more about the organization.
Diet 7UP Free Ticket To Space Sweepstakes Takes Off
Diet 7UP, newly reformulated with SPLENDA Brand Sweetener, is partnering with the X PRIZE Foundation, creators of the $10 million ANSARI X PRIZE, for the Diet 7UP Free Ticket To Space sweepstakes. The sweepstakes will award a consumer the chance to fly to the edge of suborbital space on an FAA-approved commercial space flight.
“Sixty percent of Americans have said, if given the chance, they would be interested in going UP into space,” said Randy Gier, Chief Marketing Officer, Cadbury Schweppes. “We’re excited to be on the forefront of making dreams come true.”
The sweepstakes is supported by a national TV ad campaign and p.o.p. materials introducing Diet 7UP sweetened with SPLENDA, or “a taste that won’t weigh you down.”
P.O.P. Campaign Attracts Fly Fisherman
This point-of-purchase campaign was created for UpCountry Sportfishing, to strike a chord with fly fisherman who tend to be an obsessive lot when it comes to selecting flies.
UpCountry wanted to have a little fun with this behavior while reinforcing the thought that at UpCountry, we know how seriously you take this sport. The signage is based on signs that the Connecticut DEP posts on trees at trout streams across the state, from the bright orange background to the heavy black type to the plywood mounting. Real flies were used on the signs to give them some dimensionality, and the customers who see them will recognize the flies as actual patterns they’ve fished with previously.
The p.o.p. signage was created by Keiler & Co., a Farmington, CT-based design firm.
‘The Day You Met Willie Mays’ Contest Launches At OSH
FSN Bay Area and Orchard Supply Hardware (OSH) have launched “The Day You Met Willie Mays” sweepstakes. Fans can register at Bay Area Orchard Supply Hardware Stores for a chance to meet Major League Baseball Hall of Famer Willie Mays.
Thirty fans (plus a guest of each) will win the sweepstakes grand prize of meeting Mays. In addition, five other fans will win the runner-up prize of a pair of luxury suite tickets to the San Francisco Giants/Arizona Diamondbacks game on September 30.
“This is an opportunity of a lifetime,” said Rob Lynch, President and GM of San Jose, CA-based Orchard Supply Hardware, a wholly owned subsidiary of Sears Holdings Corp. “We’re excited to be able to offer this to our Bay Area OSH customers. It’s our way of saying thanks.”
JCPenney & The NFL Run ‘Take A Player To School’ Promo
JCPenney and the National Football League have launched the “Take A Player to School” contest to promote the JCPenney Afterschool Fund, a non-profit organization dedicated to supporting afterschool programs.
The promotion includes a national in-store sweepstakes that encourages children between the ages of six and 13 to register for a chance to win the ultimate ‘show and tell’ opportunity.
The contest culminates in October when 34 winners will be drawn to take an NFL player to their own school. As part of the promotion, all JCPenney stores will sell NFL team wrist bands for $2.99, with all net profits and NFL royalties being donated to the JCPenney Afterschool Fund.
Virtual Images Unlimited specializes in high quality lenticular printing producing 3-D images that help build your brand and increase sales using the proven attention-grabbing impact of lenticular merchandisers. Applications include point-of-purchase, shelf strips, custom displays and aisle violators. For more information, contact Virtual Images Unlimited, 636 E. Brier Drive, #120
San Bernardino, CA 92408; (Tel) 909-388-1000, (Fax) 909-388-1003 (Web Site) www.3d-images.com.
FILATIVA Pop Up Store Launches New Line
FILATIVA, an active line fusing sports-inspired footwear and apparel with cutting-edge Italian design, recently debuted its Pop Up Store in New York City featuring a futuristic interior. The store was a creative space for inspiration, expression and fashion.
With the 2005 FILATIVA fashion show projected on the back wall and an artistic display case imaginatively bursting with FILATIVA sneakers, curious pedestrians were able to look around, create some art, have a free cup of espresso and listen to the soundscape created by music stylists
This Pop Up Store was created by designer Eric Dorfman of Location NYC Inc.
Pepsi Football Sweepstakes End Aisle
Pepsi and the Football Leagues featured a selection of pos materials as part of a national promotion to call attention to a sweepstakes promotion. This End Aisle Display was utilized to increase excitement about the upcoming season in addition to awareness for the sweepstakes. The end aisle was constructed of a corrugate material with screen printing in four color directly on the corrugated. The display was die cut to shape and packed with hardware for multiple shipping locations. The end aisle was one of a selection of pieces available for on-premise use. The Pepsi Football Sweepstakes End Aisle was created by Proprint Services Inc., 562l Finch Avenue East, Unit 5, Toronto, Ontario Canada MlB 2T9.
Bubblicious Lebron James Shot Challenge Standee & Counter Card
This one-piece corrugated standee features a pop-up easel back allowing for instant set-up at retail. The unit is constructed of B-flute corrugated with full four-color litho mount plus spot aqueous coating. The basketball hoop is packed with the unit and is easily attached at suction cups affixed to the standee. The instant set-up counter card also features a pop-up easel back. The displays promote the sale of Bubblicious gum and encourages participation in the "Bubblicious LeBron James Shot Challenge" Sweepstakes. The Bubblicious LeBron James Shot Challenge Standee & Counter Card were created by Arrow Display, Division of Mannkraft Corp., 1100 Frontage Road, Newark, NJ 07ll4.
This distinctive, hard selling sign and display was created by Nashville Display to merchandise Mizuno's 9 Spike Baseball shoe and to show the top side and bottom side of the shoe. The unit is constructed from MDF, wire and laser cut metal, consistent with the advance technology of the product described on the laser cut Mizuno sign. The screened symbol provides a strong brand identity. The interchangeable sign clearly communicates the advanced 9 Spike Technology of the shoe. The unit exceeded distribution and sales goals. For more information, contact Nashville Display, 306 Hartman Drive, Lebanon, TN 37087.
Pepsi Ultimate Football Corrugated Standee
As part of a national promotion between Pepsi and the football leagues, this corrugated standee was one of a selection of pos materials available for on-premise use. The standee was used to increase excitement about the upcoming season and bring awareness to a sweepstakes promotion. The standee was screen printed in four color process directly onto the corrugate material and then die cut to shape and packed with hardware for multiple shipping locations. The Pepsi Ultimate Football Corrugated Standee was created by Proprint Services Inc., 562l Finch Avenue East, Unit 5, Toronto, Ontario Canada M1B 2T9.
Back to Top
To See previous issues of Creative Sports Marketing click here
To See Previous Issues of Online Weekly in Creative's Archives, click here.
To See other Creative Online Newsletters click here
