Sterling Promotions
Early Times Whisky Runs Tagged Bass Promotion
Early Times Kentucky Whisky is offering consumers a chance to catch big money in its “Early Times Tagged Fish Challenge” promotion.
For a chance to win consumers need to catch a bass tagged by Early Times and register their tag number on the Early Times web site at www.earlytimes.com. Early Times could potentially give away more than $325,000 if a consumer from each participating state wins the Grand Prize of $25,000.
“From our sponsorship of professional angler Kevin Wirth to our second annual tagged bass promotion, Early Times continues to strengthen its connection to fishing, a sport that resonates with many of our consumers,” said Allen Ogburn, Brand Manager for Early Times.
Brooks Sports Trance 6 Running Shoe Displays Its ‘MoGo’
For those consumers who are tired of buying athletic shoes that feel great in the store but later seem to go flat, Brooks Sports has launched MoGo, an entirely new midsole technology that ensures prolonged “first feel” without compromising durability or support.
Demonstrating its excitement for the new midsole material, Brooks Sports is distributing the Trance 6 Display featuring the MoGo midsole, to hundreds of dealers in the U.S.
Each store receives a large poster, counter display with tech brochure on the Trance 6 and MoGo, shoe talkers and give away items to hand out during the promotion, such as stickers and yo-yo's. Brooks Sports will also be conducting a nationwide contest for each dealer to “Show us your MOGO” best in-store display or window.
Newcastle Brown Ale Displays ‘Best Of Both Worlds’
Newcastle Brown Ale has launched “Best of Both Worlds,” a sweepstakes promotion, which will award one person a state-of-the-art home entertainment system complete with flat screen TV and surround sound, along with a trip for two to Beverly Hills, CA, for a once-in-a-lifetime shopping spree.
“This is the third Newcastle Brown Ale ‘Best of Both Worlds’ sweepstakes, a promotion that is highly anticipated each year,” said Bill Wetmore, Marketing Director for Scottish & Newcastle Importers.
The Grand Prize home entertainment center will be awarded just in time for pro football’s big game in February 2007. To keep peace with the winner’s better half, Newcastle Brown Ale will send the winner and his significant other on a five-day, four-night trip to Beverly Hills, and provide $2,500 in shopping spending money.
Collectibles By Sportsline Rolls Out Display Program
Collectibles By Sportsline has introduced this new wire merchandising system to convenience stores and supermarkets.
The Sportsline Collectibles Corner is unique in its market-by-market and season-by-season customization based on sports teams and events such as NASCAR racing.
“We put together customized displays that appeal to the local fan base,” said Bill Gausselin, V.P., Sportsline Distributors. “The merchandisers hold 25 SKUs per rack and can be updated on a monthly basis.”
The program is designed to fit in the standard four foot endcap with both boxed and pegged merchandise which is displayed on 54" x 18" wings both sides of the display. The display is on casters for mobility.
This display was created for Collectibles By Sportsline by Visual Marketing, Inc., a Chicago, IL-based point-of-purchase display and promotion firm.
JCPenney Launches X Games Apparel
J.C. Penney Co. has introduced X Games boys’ apparel, developed as a collection with ESPN. In most stores, consumers will find an integrated X Games lifestyle shop incorporating multiple product lines and headlined by a Moto X bike display. The launch product features special X Games “Gold Medal Guide” hang tags that provide customers with action sports tips.
“This is the biggest boys’ apparel brand launch ever at JCPenney,” said Steve Lawrence, General Merchandise Manager, Children’s Apparel at JCPenney. “The X Games brand gives us the perfect edge with boys looking for apparel that helps them express their individuality.”
“The X Games is the most recognizable action sport lifestyle brand with a devoted following among teen and tween boys,” said Steve Cipolla, V.P., ESPN Consumer Products. “Creating an apparel line that embodies this lifestyle is a natural extension of the brand.”
Nike Bauer Hockey recently launched the Nike Bauer Innovation Tour, provideing consumers a behind-the-scenes look deep inside the Nike Bauer brand. At the forefront of the Nike Bauer Innovation Tour is the Innovation Mobile, a 45-foot vehicle that features a wealth of inside product information, engaging displays, plasma TVs and Nike Bauer's full line of elite hockey products. Hockey enthusiasts can explore the Innovation mobile and learn how Nike Bauer products are developed and try out the latest in innovative hockey equipment-including the Nike Bauer Supreme One90 skate. The Innovation Mobile trailer was designed by EventPro Services, Indianapolis, IN; (Tel) 317-580-0006, (Web Site) www.eventpro.com.
Head and Penn "DIGI" Inflatables
These "DIGI" Columns (Digital Interchangeable Graphics Inflatables) feature replaceable skins which were created for Head Penn Racket Sports. They are used at ATP tournaments and events to draw attention to their retail tents. An 8' Digiboard can show side panels with different graphics which are interchangeable. The Columns are used at Special Event Programs and Tournaments. The "DIGI" Inflatables were created by The Inflatable Marketplace, 1810 Gillespie Way, Suite 202, El Cajon, CA 92020.
Custom Pallet Display
Ingram Entertainment uses this corrugated custom pallet display for bulk sales to Costco Wholesale. Each unit holds roughly two hundred pounds of product and is usable as a free-standing floor display. It also features trays that can be pulled out for use on a shelf or countertop. The display stands 5l inches tall in the back and 34 inches in the front. The graphics are applied using large litho labels on three sides and two smaller labels on the graphic panels. The graphics are modified for each product release and the displays ship within days of receiving artwork. This pallet display was created by Meridian Display, 800-786-250l, www.meridian-display.com.
Back to Top
To See previous issues of Creative Sports Marketing click here
To See Previous Issues of Online Weekly in Creative's Archives, click here.
To See other Creative Online Newsletters click here
