Sterling Promotions
Burton To Open Chicago Flagship
Burton Snowboards is opening a flagship store in the Gold Coast shopping district of Chicago. The Burton store will feature Burton snowboards, boots, outerwear, lifestyle apparel and luggage; ANON sunglasses and goggles; R.E.D. protective gear; Analog clothing and Gravis shoes. At 8,000 sq. ft., the Burton store will showcase a wide selection of products in a multi-floor, townhouse-style building including an entire floor dedicated to women.
“There are a lot of opportunities to grow the sport in this part of the country, and the new Chicago store is one of the ways we can show more people what snowboarding is all about,” said Laurent Potdevin, Burton’s CEO. “The spacious Chicago store will tell the story of snowboarding in a way that draws in new and lifelong riders alike.”
The Athlete’s Foot Debuts New Merchandising System & In-Store Design
The Athlete’s Foot is updating its in-store design, marketing and merchandising efforts with an innovative merchandising system that allows customization of store offerings to suit individual communities. The system empowers franchise owners by providing modular merchandise units in a variety of styles.
TAF is introducing four styles of the modular merchandising units: TAFTech, a technical sport module which focuses on pure athletic performance; Street Sports, which has an urban vibe; Classic Athletic, which captures a retro, collegiate varsity style and Fusion, an edgy module inspired by extreme and board sports. Franchise owners will be able to select a mix of modules they feel are most appropriate. The merchandise modules themselves are store fixtures, both wall and floor units, that will be “wrapped” with a graphics package expressing the featured style.
Clearr Corp. offers the XXLite, a user -friendly solution for the rising demand to display large indoor backlit graphic media. XXLite is available in sizes as large as l0' by almost any dimension and provides a highly-simplified method of graphic installation and changes. XXLite is available with its standard anodized aluminum finish, or in a variety of colors. Each unit is separated into two pieces for convenience of shipping and on-site assembly is quick and easy. Graphic changes can be accomplished easily. The unit may be wall-mounted, or stand independently (with optional hardware). For more information, contact Clearr Corporation, 6325 Sandburg Road, Minneapolis, MN 55427.
This wakeboard display utilizes l" square tubing, l/4" wire, hardboard and styrene. The display was designed to hold as many wakeboards as possible with attached bindings in a 48" x 48" footprint. The display holds l2 units and provides easy access to each product with minimal tearing of the protective plastic wrap. For more information, contact EB Display, Inc., P.O. Box 650, Massillon, OH 44648.
Under $5000
Xtra Lite Display Systems offers this 10' Linear Display with Header. The 3 Graphic MXF Display features a custom graphics package. The unit is provided with 2 Protective Bags for shipping. (l3' x l3' TTS Case/3-Halo Lights) is available. The optional custom designed graphics package includes complete designed graphics with up to 3 photo scans and l color proof. For more information, contact Xtra Lite Display Systems, Inc. 3451l West Burnsville Parkway, Suite l0, Burnsville, MN 55337.
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