Sterling Promotions
O'Neill Clothing Flagship Store Opens In Anaheim, CA
La Jolla Group has opened its first O'Neill Clothing flagship store in Anaheim, CA. The 3,350 sq. ft. store displays the O’Neill brand message and features the latest O’Neill clothing, footwear, accessory and wetsuit lines. The store integrates cutting edge technology and uses many unique ecologically friendly materials.
“In designing O'Neill GardenWalk, we took the vision Jack O'Neill had in the 50's when he coined the term ‘surf shop’ by opening his first store in Santa Cruz, and molded it to the 21st century,” said Toby Bost, CEO of the La Jolla Group. “Every aspect of the store from the surf hut, to the wave structure, to the reclaimed wood and fixtures, captures the heritage of the brand and showcases the evolution of more than 50 years of product innovation."
The interior design of the O'Neill GardenWalk store is a product of Verdego Design. The wood wall panels, floor fixtures and frames within the store are made from recycled and reclaimed wood materials. The central area of the store is known as “The Hut,” where the design references the original Surf Shop opened by Jack O'Neill. An eco resin ceiling gives the feeling of being underwater.
“The Wave Wall” feature forms and curls over, giving shoppers the feeling of standing under a peeling wave. The “Wave Wall” is backed by a
large underwater image of a kelp forest supporting the ideals of the Jack O'Neill Sea Odyssey and underwater education programs.
Sports Authority In-store Signage Promotes Armour Performance Trainers
To help Under Armour launch its new Under Armour Performance Trainers at retail, Sports Authority, the nation's largest sporting goods retailer, featured special in-store signage and hosted in-store events and joint promotions with Under Armour.
With in-store signage carrying the tagline, "Stop training in running shoes," the new athletic footwear targets those serious athletes looking for footwear that will help them improve their training regimen for their dedicated sports.
Promotion For Oakley's Sunglasses Supports Armstrong Foundation
Oakley is supporting the Lance Armstrong Foundation through the sale of the company's special-edition LIVESTRONG(TM) eyewear. Twenty dollars from the sale of each LIVESTRONG(TM) sunglasses go to the Lance Armstrong Foundation and its mission to empower people affected by cancer.
“Lance has been part of the Oakley family for decades, and we are honored to assist his efforts in bringing hope to those whose lives are challenged by cancer,” said Colin Baden, president of Oakley.
Oakley will soon be releasing its latest addition to the LIVESTRONG(TM) series of premium sunglass designs, a new version of the company's time-honored M Frame®. A favorite of Lance Armstrong for many years, this eyewear has seen more championships and medals than any other single sport product on Earth. The special edition is designed with the colors of the Lance Armstrong Foundation logo and “LIVESTRONG” is laser etched at the bottom corner of its pure Plutonite® lens. Special point-of-sale signage at retail promotes the endeavor.
'Brand Xperience' XRKade To Expand Exergaming Market
iTech Fitness Inc., creators of the XRKade and leaders of the commercial exergaming market, announce the signing of the 50th XRKadelocation in North America with the Atlanta YMCA Association at theNorthwest Cobb branch. The achievement of the 50th location positions theXRKade as the largest exergaming club in the U.S.
The company is gearing up for a new era in the exergaming industry and plans to make the XRKade a staple in both the North American and International markets. Recently, the company announced expansion plans into the international markets by signing a partnership in South Korea for 26 locations over the next 4 years.
Bank of China Hosts Experiential Center At Olympic Games
Bank of China, BOC recently spoke to a multi-cultural audience through experiential marketing at the Olympics in Beijing. BOC hosted a two-story experiential complex with interactive exhibits and a more private environment for VIPs. It invited attendees to engage with the brand through interactive experiences such as a stock market game, a virtual badminton game with the Chinese badminton team and an interactive ATM.
A 20 minute attendee journey took the attendee on a trip through the past 100 years of BOC and the Olympics.
Bank of China’s onsite showcase was designed to raise awareness of the worldwide footprint of one of China's oldest financial institutions.
The experiential center was created for Bank of China by George P. Johnson Co., (Web Site) www.gpjco.com, an Auburn Hills, MI-headquared experiential marketing firm.
Claritin NASCAR Pallet
This modular 1/2 pallet display was designed for Wal-Mart stores and used also at Kmart stores. The unit effectively used professional driver and allergy sufferer Carl Edwards' imagery to help promote the Claritin brand sponsorship as well as a NASCAR "match and win" sweepstakes. The graphics used 4-color litho, corrugated and creative die cuts to capture consumer attention in Wal-Mart's action alleys and at Kmart stores. Claritin's signature blue color was used as the dominant color of the display to reinforce brand awareness. The base carries the current Wal-Mart branding message, 'Save money Live better' The Claritin NASCAR Pallet program was created by Henschel-Steinau, Inc., 300 Grand Avenue, Englewood, NJ 07631.
TV Guide/Kellogg's Cheez-It/Nascar Cross Merchandiser Floor Display
This display was produced for placement in Kroger Stores. This initiative was tied into a Nascar TV preview in February, 2008. The display features eye-catching structural and graphic design treatments. The display mimics the look of a race car to attract impulse consumer response. The unit merchandised TV Guide magazines along with boxes of Kellogg's Cheez-it Crackers, to suggest TV viewing with an iconic snack food, which along with a dynamic promotion, produced outstanding sales results. The TV Guide/Kellogg's Cheez-It Nascar Cross Merchandiser was created by Weber Display & Packaging, 3500 Richmond Street, Philadelphia, PA 19134.
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