Miller Runs ‘Hungry For Football’ Promotion
Miller Brewing’s "Hungry For Football, Thirsty For Beer," off-premise promotion, provides retailers with multiple opportunities.
This year’s football promotion includes cross-merchandising and couponing with Bugles, Chex Mix and Gardetto’s snack foods. Specific NFL team-identified point-of-sale for all 31 NFL teams will be available.
Display materials include large display spectaculars, inflatables, cross-merchandising/snack food p.o.s. banners, and case cards.
Budweiser 100% Football Promotion Launched
To promote Budweiser’s official sponsorship of the NFL, the brand is introducing the "Budweiser 100% Football" promotion this fall. The integrated program includes a consumer sweepstakes; coupons for cross merchandising opportunities; on-premise "Score Pour" promotions; and team-specific p.o.s.
"The ‘Budweiser 100% Football’ promotion is an outstanding way to celebrate the brand’s official sponsorship of the NFL," said Dan Hoffman, Director, Budweiser Marketing. The consumer sweepstakes will award a "Budweiser All-Access Pass" to a 1999 game. The new "category coupon" gives consumers rebates of up to five dollars when they buy products from five grocery categories: soft drinks, salty snacks, charcoal, ice and pizza/deli.
On- and off-premise POS includes stringer pennants, schedule banners, imprintable banners, schedule posters and table tents.
Taylor Made Displays New InerGel Golf Ball Line
Taylor Made’s new line of InerGel golf balls mark the Company’s first introduction into the golf ball market. Unique counter and floor displays were designed to quickly communicate the advantages of InerGel.
Todd Colburn, Marketing Manager, Golf Balls, Taylor Made Golf Co., said, "We needed to quickly create excitement and grab the attention of the dealers and consumers. In addition we needed to explain the unique performance advantages of InerGel."
The floor displays are 19' deep x 21' wide x 61' high and contain five double sided, two piece die-cut assembly product trays. Each side of the tray holds three cartons, for a total of thirty cartons per unit. A 5-color, litho mounted and die-cut header contains mantle samples of the product, while literature pockets are located underneath each side of the header. The curved frosted plastic side panels feature a screen-printed logo.
The counter and floor displays were created by Showtime Enterprises, Lexington, MA.
Wire Floor Display Features NASCAR Bean Bag Race Cars
Mary Meyer Collectibles, Townshend, VT, manufacturer of quality stuffed toys, is offering retailers this wire floor display rack with signage, which merchandises NASCAR Red Liners Bean Bag Race Cars including four limited editions in their own boxes.
Red Liners are NASCAR driver, licensed, bean bag race cars. Each car, available in 6 and 8 inch sizes, features the individual driver’s number, the authentic driver autograph and the authentic artwork for the race team’s major sponsors.
Sears Runs Jeep Off-Road Sweepstakes
As part of the launch of Jeep bicycles, Sears Roebuck and Co. is conducting the "Jeep Off-Road Adventure!" Sweepstakes. The sweepstakes offers outdoor enthusiasts a chance to win a new 1999 Jeep Wrangler SE, and custom off-road adventure vacations including Jeep mountain bikes and Jeep backpacks.
The Sweepstakes is the culmination of a marketing campaign designed to drive consumers to their local Sears store to experience the new line of Jeep mountain bikes. Consumers have been invited to come to any of the 850 Sears stores nationwide and view the Jeep bicycles when submitting a contest entry form. Awareness of the contest will be generated through point-of-purchase signage in the Sporting Goods Departments of all Sears stores.
Trends In Fitness Participation
Treadmills remain popular, according to a survey of fitness industry specialists conducted by the Sporting Goods Manufacturers Association (SGMA), North Palm Beach, FL. Consumers spent roughly $1.5 billion for home treadmills in 1997, up from roughly $400 million in 1988. Elliptical motion trainers are making the transition successfully from health club popularity to home use. Some 3.9 million Americans used an elliptical motion trainer in 1998, compared to 2.4 million in 1997. Another trend is that home gyms are expected to make significant sales gains over the next several years. There are two reasons for the optimism: the growing recognition, especially by females, of the benefits of strength training, and the ability of manufacturers to produce good gyms at lower prices. Heart-rate monitors and controls are now standard equipment on cardiovascular machines. Semi-recumbent stationary bikes are now widely outselling upright versions.
The fitness movement is going global, greatly benefitting U.S. equipment manufacturers, which supply most equipment used in overseas health clubs.
FootJoy Launches Dry I.C.E. Golf Shoe
FootJoy is launching a new golf shoe line called DryI.C.E. (Interactive Cooling Environment). The line features ComforTempDCC, a dynamic thermal management material from Frisby Technologies, Inc.
P.o.p. displays in pro shops and other outlets incorporate see-and-touch samples of ComforTemp materials that will explain the performance benefits of ComforTemp.
Quaker & U.S. Soccer Launch New Cereal
Quaker Oats has joined forces with the U.S. Soccer Federation to launch U.S. Soccer Golden Goals cereal. The cereal, shaped like mini soccer balls, will feature the U.S. Women’s Soccer Team celebrating their World Cup championship on the box. A percentage of sales will be donated to the U.S. Soccer Foundation.
"We are proud to join forces with the U.S. Soccer Federation in a long-term relationship that benefits the growth of soccer," said Todd Magazine, V.P. Marketing, Ready To Eat Cereals, Quaker Oats.
Dr Pepper Runs 'Pick Your Kick' Football Promotion
Dr Pepper Runs 'Pick Your Kick' Football Promotion The Dr Pepper Pick Your Kick fall college football promotion features an enter-to-win sweepstakes with one consumer being selected to make a field goal attempt for up to $1 million during halftime at the nationally televised Dr Pepper Big 12 Championship football game in the San Antonio, Texas Alamodome on December 4th.
The instant-win game behind the label on 20-ounce bottles features 1,000 $50.00 and 5,000 $10.00 cash prizes, 10,000 Pepper Pigskin footballs and 250,000 12-packs of Dr Pepper 12-ounce cans.
Pick Your Kick entry information can be found on specially marked Dr Pepper 12-packs, 20-ounce and 20-liter bottles and on point-of-sale materials.
Old Forester Promo. Celebrates Football
Brown-Forman’s Old Forester’s college football-themed promotion is designed to drive sales with exciting POS materials. On-premise, customers can try their luck in "The Forester Bowl" by flipping quarters into the stadium-shaped table tent in hopes of landing on their opponent’s side of the 50-yard line. Additional program elements include posters, T-shirts, and pocket schedules.
Off-premise, retailers can create Old Forester floor and shelf displays with football-themed case cards and shelf talkers.
Hansen’s Runs WWF Sweepstakes
Hansen’s Energy Drink has been announced as the first in-program sponsor on the World Wrestling Federation’s cable program, "RAW is WAR." The WWF’s Superstar, X-Pac will chug Hansen’s Energy during his entrance.
"The WWF is the perfect venue for Hansen’s to attract the male teen market that shops at the convenience stores where our drinks are sold," said Mark Hall, Sr. V.P., Hansens Natural Corp., Corona, CA.
The promotion includes the WWF High Energy Sweepstakes, offering a trip to the WWF’s Pay-Per-View Spectacular, "The Royal Rumble. X-Pac’s likeness will be a part of p.o.p. displays with sweepstakes entry forms.
The Greg Norman/Reebok International collateral was designed to enhance the brand’s in-store presence. The "Shark" was printed using a five-color heat transfer on a superior black poly fabric. The collateral complements Greg Norman’s sporty products and reinforces the brand’s identification. For more information on banners and tablecloths, or to receive a pictorial book, contact The Royal Promotion Group, 119 West 57th Street, New York, NY 10019.
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