Henry Weinhard Beers Official at NIKE Games
Henry Weinhard’s Family of Specialty Beers has announced it will be the official beer of the 1998 NIKE World Master Games to be held in Oregon, August 9 through 22.
The world Master Games will be the largest international multi-sport event held in the U.S. and will feature a variety of Olympic-type sports for men and women, aged 30 and above. The Games are expected to attract 25,000 athletes and spectators from more than 100 countries.
Weinhard’s is supporting the promotion with pole-topper displays, banners, posters, static clings and easel cards.
Budweiser Signs Boxing Spokesperson
Michael Buffer, a world-renowned boxing announcer has reached an exclusive agreement with Budweiser to serve as the official spokesperson.
"Let’s get ready to rummmbbuuullll!" is Michael Buffer’s calling card, and he will now bellow his trademark phrase on behalf of Budweiser. Mr. Buffer will appear in broadcast and print ads on behalf of the brand and will serve as the ring announcer at many professional boxing events sponsored by Budweiser.
Mr. Buffer will make personal appearances and his likeness will appear on boxing-themed point-of-sale materials, including 6-foot-tall standups, table tents, counter cards and imprintable banners that consumers see in retail outlets. Budweiser is also offering a new line of boxing merchandise this summer.
AGI Launches Sports Network
America’s Game, Inc., (AGI), which specializes in the manufacturing, programming and placement of kiosk entertainment centers, which provide sports information and fantasy sports competition to the user free of charge, has signed on as charter advertisers Pioneer New Media Technologies, Inc., Playboy Enterprises, Inc., and Starter Corporation for its America’s Game Sports Network.
"The people who participate in fantasy sports leagues tend to be highly educated with a high amount of disposable income," said Ralph Rossi, Jr., President of America’s Game. "Distribution of the kiosks will allow this key market segment to join free fantasy leagues, with the majority of our company’s revenues coming through the placement of advertising on the kiosks."
AGI plans to install more than 400 centrally connected kiosks in sports-themed bars and restaurants and other entertainment locations throughout the U.S. For more information, contact Americas Game Inc., 3 Civic Plaza, Newport, Beach, CA 92660; (Tel.) 714-760-6573.
Sears & Buick Regal Run WNBA Promotion
Sears and Buick Regal, sponsors of the Womens National Basketball Association have joined forces for a WNBA national sweepstakes promotion. One grand prize winner, who guesses how many WNBA basketballs can be jammed into a Regal GS, will have a Buick Regal GS delivered to their home by Cynthia Cooper of the Houston Comets. After the promotion, thousands of WNBA basketballs will be "unjammed" from the Regals located at Sears stores and donated to local children’s charities.
Sears and Buick will support the promotion with in-store advertising. Also, players in each WNBA market will visit local Sears stores.
McDonald’s NBA All-Star Ballot Display Wins Display Of Year
The objective of this display was to promote the NBA All-Star balloting promotion while reinforcing McDonald’s 'American’s Favorite Fries’ campaign. Weeks before the NBA All-Star teams were picked, displays were placed nationwide in NBA stadiums. The display was produced from B-flute corrugated and an overall litho label applied. UV coating and a vacuum-formed tray protected the display from moisture associated with floor cleaning and beverage spills. The display included a 215 gallon plastic jug, which was filled with water and placed inside the base of the display, to stabilize the unit in high-traffic environments. This display which won the Gold OMA in the Services category, was also selected as the Display Of The Year (Temporary). It was created by Great Northern Corporation, 1800 South Street, Racine, WI 53404.
Giant Inflatable Football Helmet Offered for Promotions
This custom designed giant inflatable football helmet is 10 feet tall. The inflatable includes an electric blower, motor pump and tie ropes. The display is easy to set up and is completed in minutes. The striking giant inflatable may be used at shopping centers, trade shows, store promotions, sporting events and other promotional occasions. Patented custom designed football helmets are available in sizes from 4” to 15 feet. They offer instant brand awareness at an affordable price. For more information, contact Alvimar Manufacturing Co., Inc., 51-02 21st Street, Long Island City, NY 11101-5875.
Omnistructure Inflatable Provides Signage At Special Events
The OmniStructure is a cold air inflatable tower that provides maximum signage surface and visual exposure for promotions and special events The OmniStructure is designed to accommodate custom banners on its large vertical columns and on the horizontal marquee overhead span. Custom banners change easily allowing for versatility and use of the same structure in a wide variety of events and applications. The OmniStructure is lightweight and durable, available in a variety of colors and comes with a heavy duty carrying bag and all necessary accessories. Two stock sizes are available: 16' x 13' and 30' x 16' x 5'. For more information, contact OmniPromotional, LLC, 1880 Flatiron Court, Boulder, CO 80301.
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