Fresh From Florida Floor Display
This permanent floor display was ordered by the Department of Agricultural & Consumer Services of Florida for the Kash n' Karry supermarket chain to promote and market the produce industry of Florida. Magnets with pictures of different produce are included to show which specials are "Available This Week." The board also includes a write-on surface allowing the chain to change the prices and messages easily on a daily basis. It is also two-sided with the second panel being printed in Spanish, for the large Hispanic population in the target market area. The Appalachian wood provides a very sturdy base and frame for the display. For more information, contact Heritage Sign & Display Inc., 344 lndustrial Road, Nesquehoning, PA l8240l.
Mission Foods Disneyland 50th Anniversary Topper Display
Mission Foods introduced new Kid Size Tortillas with Disney Edible Tortilla Decals. To create excitement and drive sales of the new Mission product, the program featured in-store beautiful castle topper displays. This display is a visually dynamic merchandiser that is easy to assemble and cost effective to produce. It was featured in supermarkets throughout the USA. For more information, contact Rapid Displays, 4300 West 47th Street, Chicago, IL 60632.
Hostess/Frito-Lay Lunch Center For Supermarkets
A special display called, The Lunch Center, was distributed to supermarkets to provide a one-stop shopping merchandiser. The Lunch Center featured a major display of chips and shelves alongside of the chips allowed the retailer to stock the unit with his own choice of lunch foods which included bread, peanut butter, jams, etc. For more information contact Point l Displays Inc., 8479 Devonshire Place, Montreal, Quebec, Canada H4P 2K1.
Hershey's Take 5 Shipper Display
This display was developed as part of the launch program for Hershey's newest bar offering: Take 5. The display needed to really standout and convey the message that the new offering is salty and sweet, and delicious. The riser features a large depiction of the Take 5 logo and the product itself with a close up view of all 5 layers of ingredients: pretzels, caramel, peanuts, peanut butter and milk chocolate. The graphic is enclosed in a circle that appears to pop out of the side of the riser. Color selection was determined by the product packaging. Cost demanded that the base be flexo printed, but by using multiple screens a litho look was achieved with 4 color printed flexo. The Take 5 campaign has exceeded the expectations of both Marketing and Sales. For more information, contact Menasha Display Group, 60l E. Erie Avenue, Philadelphia, PA l9l34.
Campbell I.Q. Maximizer
This unit features an on shelf "Serpentine" which highlights the various categories of Campbell Soup products. The display helps reduce the shopping time from 58 seconds down to 8 seconds. The unit also helps reduce the competitive encroachment at the shelf and provides each SKU with a very large billboard which was 200% larger than they had previously on other plan-o-grams. The Campbell's I.Q. Maximizer has made the shopping experience more consumer friendly and has helped sell more soup. For more information, contact Gamon International, lnc., 1601 Lively Blvd., Elk Grove Village, IL 60007.
Quaker Back To School Supermarket Promotion
As part of a larger Supermarket in-store promotion, base wrap was utilized around pallet stocks of Quaker chewy products. The Back to School Goodness Promotion was successful at increasing awareness of Quaker products, leading to higher exposure for larger sales. For more information, contact Marc Salsky, Proprint Service, Inc., 5621 Finch Avenue East, Unit 5, Toronto, Ontario, Canada MlB 2T9.
Pepsi Fridgemate Wall
The Pepsi Fridgemate Wall was designed to merchandise the new size of l2 packs as well as to create more space for more product to be readily available. This new unit was used to increase brand awareness and visibility for the Pepsi Brand. The display offers easy shoppability by making the product accessible from both sides of the aisle. The large Pepsi logo is an effective callout for the product. The lips on the back panel and pallet keep the product stacked in a neat and orderly fashion. The Pepsi Fridgemate offers maximum support while keeping production cost as low as possible. The program was a huge success for both Pepsi and the retailers as it allowed the movement of additional sales of Pepsi out of category while conserving space in-store. For more information, contact New Dimensions Research Corporation, 260 Spagnoli Road, Melville, NY 11747.
Sara Lee School Bus Program
This Sara Lee School Bus was the cornerstone of a successful back to school promotion. The display is a high impact full walk around display and was used to promote the Sara Lee keynote bread products. The unit can also be used as a cross promotional tool with other products. When needed, the top of the front hood of the bus could be removed to expose product shelving that allowed for tie in promotional opportunities for products such as peanut butter or jam. For more information, contact Kell Specialty Products, 421 Palmer Street, Chippewa Falls, WI 54729.
Specialty Drink Gravity Feed Display
This display was designed to co-promote four different specialty drinks in a forward facing, compact, easy to assemble display. The design needed to have a small footprint and large pack out. T he small footprint will fit into even the tightest of floor spaces. The use of strong branding and the unique look of the display really draws the consumer to the display. The display received a high percentage of placement giving the products high visibility. For more information about this Specialty Drink Gravity Feed Display, contact Lingo Manufacturing Co., Inc., 7400 Industrial Road, Florence, KY 41042.
Back To Nature Shippers
This display program was designed to promote 4 different Back To Nature products which had to maintain a consistent look and feel. Some common components were used to help drive down cost, but the displays still allowed for separate and individual units for each product. The displays were well received in the market place and a second run has already been produced to fulfill demand. For more information, contact Great Northern Corporation, Consumer Packaging and Display Group, 1800 South St., Racine, WI 53404.
Virginia Diner Peanut Display Rack
This Virginia Diner Peanut Display holds over 300 pounds of product in a minimum of retail space. The permanent display is constructed of all metal with a unique swedge fit design that does not require hardware. For more information, contact Visual Marketing, Inc., 154 W. Erie Street, Chicago, IL 60640.
Kroger Health and Beauty Aids Department
Kroger Supermarkets wanted to increase its Health and Beauty Aids selling space. A unique department design was developed which featured a combination of stock gondolas with custom modification to create a point of difference. Details included individual category signs, lightboxes, shelf extrusions with illumination and education departments. Stylish cash wraps and freestanding promotional towers created an inviting environment for supermarket shoppers. For more information, contact The Royal Promotion Group, 119 West 57th Street, New York, NY 10019.
New Freezer/Cooler Merchandising Systems
Trion Industries Inc. offers a catalog featuring a full range of specialty fixtures for improved merchandising of frozen and refrigerated products. The full color catalog offers hundreds of sales enhancing solutions including freezer/cooler label holders, door-mounted merchandiser strips, promotional signing systems, adjustable merchandising tray systems and expandable wire tray systems. Sophisticated shelf management systems include dividers as well as manual and auto feed pusher systems. For more information, contact Trion Industries, lnc., 297 Laird Street, Wilkes-Barre, Pa 18702.
Digitally Printed Supermarket Displays
Digital Impact LLC, with new digital equipment, offers high quality, short-run point of purchase displays and packaging in quantities from l to l,500 pieces. This new equipment makes short-run printing cost-effective. The primary focus is on corrugated displays with an average length of l00 to 300 pieces printed and die cut for use in test marketing and promotional displays for the supermarket industry. The Digital Impact facility includes a large format (63" x ll2" Scitex CORjet printer, a Kongsberg DCM digital die-cutter and a GBC 60: laminator with the capability of completely handling a job from printing and die-cutting to gluing and pack out in a very short period of time. Shown are the finished products produced with this new digital equipment. For more information, contact Digital Impact LLC, 550 Penn Street, Yeadon, PA 19050.
PanoramaT SensifierT Supermarket Smell and Sound Display
This display is a virtual environment created by combining the elements of sight, smell and sound into one attractive display unit. It begins with a convex-face backlit display to which is added sight and sound modules. Interfacing is an option which allows viewers to activate the scent and/or sound functions. The Panorama T SensifierT has over 33,000 scents for countless retail and P.O.P applications. For more information, contact Clearr Corporation, 6325 Sandburg Road, Minneapolils, MN 55427.
8 Prong Gift Card Display
This 8 prong wire and metal display was designed to attach to the greeting card gondola and to provide another location for highly profitable gift cards. The display provides metal strips for UPC labels and a header sign holder at the top. The unit has a durable black powder finish. For more information, contact Nashville Display, 306 Hartman Drive, Lebanon, TN 37087.
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