Kraft Parmesan Tower Display
Kraft wanted to develop a display that fit the needs of retailers by being durable, versatile, compact and cost effective, while holding a significant amount of product. This display is constructed of temporary materials; a combination of four vertical columns and corrugate shelves are an exceptional platform to merchandise the product. SBS panels with graphics were used to emulate the graphics of the Parmesan Canister. The display’s design allowed it to fit into various areas, was cost effective and ultimately, reinforced the signature look of the product. The Kraft Parmesan Tower Display was created by Great Northern Consumer Packaging and Display, P. O. Box 044740, Racine, WI 53404, (Tel) 262-681-52623; (Web Site) www.gnc-net.com.
Tropicana Cold Juice Display
Tropicana is using this display to gain off-shelf placement for its cold juice products. The colorful graphics on the display support the message, "Enjoy Fresh Squeezed Taste, Have a Tropicana Morning." This Tropicana Cold Juice Display was created by U.S. Display Group, (formerly Arrow Display), l00 Frontage Road, Newark, NJ 07114, (Tel) 973-589-7400, (Web Site) www.usadisplaygroup.com.
Nestle Supermarket Sampling Promotions
Nestle products wanted to change the look of its sampling stations in Central America to better match its corporate branding. The SOLO System from Globotech Displays, allows Nestle to rotate the promotion of different brands without having to purchase demo stations for each one of them. The demo stations are moved from store to store and customized with different graphics for each promotion. For more information, contact Globotech Displays USA, 8465 Regents Road, Ste. 419, San Diego, CA 92122, (Tel) 858-682-7088, (Web Site) www.globotechdisplays.com.
Fat Tuesday Corrugated Display
"Fat Tuesday" wanted to display its boxed liquid drink mixers in supermarkets. This corrugated display is a customized version of a stock display unit. The display was fortified to hold over 60 pounds of product. The base is flood printed 1 color rubber plate. The trays are printed 2-color rubber plate. The header features four-color lithography and aqueous varnish. This display was created by Alpak Display Group, 575 N. Midland Avenue, Saddle Brook, NJ 07663; (Tel) 201-797-1411, 866-44-DISPLAY (34775), (Web Site) www.alpak.com.
Safeway Gift Card Kiosk
Safeway is using this four-sided, space efficient roll-about wire and metal kiosk to merchandise gift cards. This display provides 96 prongs with metal strips behind each row of prongs for UPS labels. The unit features a header and vertical signs on 4 sides, that are interchangeable. The kiosk can be used at the front end check out or rolled to another section of the store. It has a durable, black powder finish. This Safeway 96 Prong Gift Card Kiosk was created by Nashville Display, 306 Hartmann Drive, Lebanon, TN 37087, (Tel) 615-743-2900, 800-251-1150, (Web ) www.nashvilledisplay.com.
Free-Standing Snack Racks
These displays are constructed of steel with welded, genuine coil-spring steel clips to assure trouble-free, long-lived service in a supermarket environment. The racks are powder-coated (off-white) for a rust free, attractive appearance. Product can be loaded on the front and/or back of the racks. The 2-wand version (shown) has 28, clips. A 3-wand version is also available. The economical snack racks are designed to ship flat and assembly is easy. The Free-Standing Snack Racks are available from Clip Strip Corp., 343 South River Street, Hackensack, NJ 07601; (Tel.) 201-641-0485, (Web Site) www.clipstrip.com.
Kraft Multiple Box Standee
These holiday boxes were litho printed, then mounted to corrugate and die cut to shape. They are part of the whole instore p.o.s materials which included basewrap, floor displays, multiple headers. Coupons, wobblers, posters, shelf talkers recipe cards and end aisles were sent to be placed on premise for this promotion. All these items made quite an impression in store and brought focus to consumers to Kraft products. The Kraft Multiple Box Standee and an extensive array of other p.o.s. materials for the promotion, were created for Kraft by Proprint Services, 562l Finch Avenue East, Unit #5, Toronto Ontario, Canada MlB 2T9, (Tel) 416-754-3028, (Web Site) www.proprintservices.com.
Duracell Power Center Endcap
This new endcap display changes the way Duracell batteries are presented at HEB stores. Color coding helps guide shoppers through various battery types and uses. The display is designed to accommodate both peghook packaging as well as Duracell’s exclusive PackOne modules, a gravity feed system that allows easy restocking of multiple, high volume units in minutes. The motif uses steel bars as an accent piece that’s unique to the HEB account, and applied to all Duracell displays in HEB. This stylization throughout various Duracell displays in the store creates a visual brand consistency. The Duracell HEB 3' and 4' display is configured in two versions based on available space in-store across the chain. Four-color litho lifestyle graphics on the header help guide consumers through the buying process. This Duracell Endcap was created by New Dimensions Research, 260 Spagnoli Road, Melville, NY 11747, (Tel) 631-694-1356, (Web Site) www.ndrc.com.
Hershey’s Extra Dark Wing/PDQ
This display was developed as a multi-use, multi retailer display to promote Hershey's new line of Extra Dark chocolate bars. It was designed to appeal to the adult consumer. The chocolate's anti-oxidant qualities are highlighted and the bars themselves sit in a field of dark chocolate brown interspersed with bold color that is echoed on the wrapper. The display can be hung on a rack or displayed on a counter top. This corrugated display takes 4-6 weeks average time from initial contact to final shipment. The Hershey's Extra Dark Wing/PDQ was created by Menasha Display, 601 E. Erie Ave., Philadelphia, PA 19134. (Tel) 800-232-0473, (Web Site) retailii.com.
PanoramaT SensifierT Supermarket Smell and Sound Display
This display is a virtual environment created by combining the elements of sight, smell and sound into one attractive display unit. It begins with a convex-face backlit display to which is added sight and sound modules. Interfacing is an option which allows viewers to activate the scent and/or sound functions. The Panorama T SensifierT has over 33,000 scents for countless retail and P.O.P applications. The display is particularly well suited for food and beverage promotions. For more information, contact Clearr Corporation, 6325 Sandburg Road, Minneapolis, MN 55427, (Tel) 800-548-3269, (Web Site) www.clearrcorp.com.
Frito-Lay SkyBox Ceiling Displays Featured At Alberston’s
Frito Lay recently concluded an in-store test of the patent pending SkyBox Universal ceiling displays at Albertson’s grocery stores in the Dallas/Fort Worth, TX area. The units are suspended on thin reinforced aircraft wire and mark the entrance and exits of each grocery store aisle. Test results yielded an 82% up to 225% increase in sales against control sales. "The displays capture the attention of consumers and we are looking to expand the program regionally and nationally,” stated Jim Jinright, CEO of Island Display, manufacturer of SkyBox. "There's a growing level of interest in utilizing the SkyBox in conjunction with proprietary brand promotions in the drug, c-store and grocery channel." For more information on SkyBox, contact Island Display, 1601 Harvest Glen Drive, Flower Mound, TX 75028, (Tel) 972-724-3553, (Web) www.islanddisplay.com.
Shelf Works Cooler Management System
Trion Industries, Inc., Wilkes-Barre, PA, offers an expanded line of Shelf Works™ shelf management fixtures which can turn difficult to merchandise freezers and coolers into well-faced, profitable point-of-purchase displays. Available are cooler capable dividers, auto and manual feed pusher systems, label holders, signage systems, shelf talkers and more, all designed to make refrigerated branding and merchandising more profitable. For more information, contact Trion Industries, Inc., 297 Laird Street, Wilkes-Barre, PA 18702, (Tel) 800-444-4665, 570-824-1000, (Web Site) www.triononline.com.
Scotch Brite Supermarket Display
This display was designed as a self-shipping quarter pallet to be used in supermarkets to promote various new launch products. A stackable, self supporting tray holds a variety of product configurations. The unit is shoppable from two sides and offers great impact from all views. Complete assembly, packing and distribution of display is provided. The Scotch Brite Versatile Unit was created by Kell Specialty Products/Great Northern Corporation, 421 Palmer Street, Chippewa Falls, WI 54729, (Tel) 800-472-1800, (Web Site) www.greatnortherncorp.com.
The LaChoy Rooster Inflatable
This display is a 36 inch inflatable which was distributed at supermarkets around the country to call attention to the product at the point of sale. The colorful inflatable helped to increase sales of the LaChoy products. The LaChoy Rooster was created by Sterling Promotional Corp., 558 Westchester Avenue, Rye Brook, NY 10573, (Tel) 914-939-3535; (Web Site) www.sterlingpromo.com.
Stock Eclipse Floor Stand
Retail Solution Center offers the Eclipse Floor Stand, a stock display that provides an upscale look in supermarkets and other retail channels. Vacuum formed from high-impact styrene, the Eclipse Floor Stand is a two sided, free standing display ideal for product testing where cost saving stock displays are necessary. The Dimensions are 47"H x 15"W x 14"D. For more information, contact Retail Solution Center, 75 Hanse Ave., Freeport, NY 11520, (Tel) 516-771-7000; (Web Site) www.rsc-ny.com.
Fresh From Florida Floor Display
This permanent floor display was used by the Department of Agricultural & Consumer Services of Florida for the Kash n' Karry supermarket chain to promote and market the produce industry of Florida. Magnets with pictures of different produce are included to show which specials are "Available This Week." The board also includes a write-on surface allowing the chain to change the prices and messages easily on a daily basis. It is also two-sided with the second panel being printed in Spanish, for the large Hispanic population in the target market area. The Appalachian wood provides a very sturdy base and frame for the display. For more information, contact Heritage Sign & Display Inc., 344 lndustrial Road, Nesquehoning, PA 18240, 570-645-8701, (Web Site) www.popsigns.com.
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