Wire Low Rise Bunker Rack
This low rise wire display is being used by Krogers' Supermarkets for cross merchandising. It sits in front of the deli counter or in the produce department and may be placed in front of the meat case or refrigerated food cases to cross merchandise various food products with the wine the display holds. The Wire Low Rise Bunker Rack was created by Flair Display, Inc., 3920 Merritt Avenue, Bronx, New York l0466.
72 Ct. Cadbury 3-l Unit
Hershey wanted a display and marketing concept that would offer a variety of national retailers options in placement, while at the same time building the high-quality Cadbury brand as a premium candy bar. The display had to be structurally flexible to work in different types of store fixtures. The display's unique structure enables it to be used as a counter unit, power wing or PDQ tray, hence the name "3 in l". The unit features a collapsible easel attached to the back, flat during shipping, which offered energy efficient shipping and truck loading. The easel set-up simply at retail and enabled stores to place the display in the most advantageous locations. The bars are pre-packed into the display. The display uses the Cadbury signature purple color with a varnish coating. The 72 Ct. Cadbury 3-l unit was created by Menasha Display Group, 60l E. Erie Avenue, Philadelphia, PA 19134.
TriAd H 3-Message Displays
The TriAd H extreme-horizontal 3-message display comes in three standard sizes ranging from l4 3/8" x 72" to 24" x l20", with custom sizes available. It is an ideal way to utilize otherwise wasted space at the supermarket. With its ‘wave’ transition and the ability to showcase three messages in the space of one, TriAd H is at attention grabber. The TriAd H 3-Message Display was created by Clearr Corporation, 6325 Sandburg Road, Minneapolis, MN 55427.
Kraft Mini Mag Display
This display is one of three versions created for the Holiday season. There was a red version (shown), a green version and a blue version, in addition to a multitude of other pos materials for the program. The mini mag was Litho printed, die cut and then kitted and packed for delivery to over 2,000 locations. This eye-catching piece attracts the consumers' attention by using bold graphics and shapes. The message is made clear that it is for the holiday season with the snowflake on top and it showcases Kraft festive creations. It allows interaction with the consumer by offering a take away recipe booklet held in the base of the display. The unit is flexible as the cubes can be rearranged and utilized in other areas of the store such as counter tops. The Mini Mag Display was created by Proprint Services Inc., 562l Finch Avenue East, Unit 5, Toronto, Ontario, Canada M1B 2T9.
International Greetings USA - "Kroger 4' Pallet"
This display was used to provide the consumer a way to easily find fashionable and top of the line quality products all in one place to make the gift giving experience enjoyable and memorable. The marketing goal was to provide customers with a collection of seasonal products that were prominently displayed in a "boutique" style pallet. This allowed the display to be sent fully packed with minimal set-up time in stores. The International Greetings USA "Kroger 4' Pallet" was created by U.S. Display Group, 810 S. Washington St., Tullahoma, TN 37388.
Duracell Power Center Endcap
This endcap display features color coding to help guide shoppers through various battery types and uses. The display is designed to accommodate both peghook packages as well as Duracell's exclusive PackOne modules, a gravity feed system that permits easy restocking. The display uses steel bars as an accent piece which is also used in other 3' and 4' versions of the display. Four-color lifestyle graphics on the header help guide consumers through the buying process. The Duracell Endcap was created by New Dimensions Research, 260 Spagnoli Road, Melville, NY 11747.
Diamond of California Nut Display
This roll-about floor display was designed specifically for Food Lion to cross merchandise in various sections in the store. The display merchandised smaller bags of nuts and large bags in bins. The mobile display was an effective and successful tool for providing a second location, greater visibility and stimulating sales by cross merchandising. The Diamond of California Nut Display was created by Nashville Display, 306 Hartmann Drive, Lebanon, TN 37087.
Henschel-Steinau Launches EZ Load Supermarket Shelf Management System
Henschel-Steinau Inc has introduced EZ Load, a unique stock shelf management system featuring patent pending features that allow for easy restocking and provide maximum product visibility for consumers. The easily expandable system accommodates shelf depths of 12", 14", 16", 18", 20" and 22" and features spring loaded pushers and dividers that snap onto a rail and move independently. The EZ Load product includes a unique, design that allows push through product loading by store personnel, reducing labor cost and simplifying re-stocking. Product is held face forward by clear acrylic, providing 100% visibility of packaging graphics for consumers. The system includes easy set up in 3" and 4" increments, with the front rail attaching to holes in existing shelving for stability. The EZ Load Display System is available from Henschel-Steinau, Inc., 300 Grand Avenue, Englewood, NJ 07631.
Sobe Pure Rush Floor Stand
Edge Display Group created this Sobe Pure Rush Floor-stand. This unit was awarded as one of the best displays at the last PEPSI "Modern Trade Show" in Purchase, New York. This display has a 20" footprint, 84" height and a 20" depth giving it the capability to hold 108 - 8.03oz cans and 16 - 4 packs. A 4 color process printing die cut skateboarder rides along a black curved metal rail. Each shelf is made as a skateboard consisting of black wire and a styrene gravity feed. All 4 shelves attach to the rear frame. This display was created by Edge Displays, 111 Gary Way, Ronkonkoma, NY 11779.
Special K Water Display
This display was built out of wire, tubing and sheet metal, powder-coated and decorated with 4-color process graphics on styrene with plastic insert and fasteners. The objective was to create a bold visual statement highlighting a new protein and calcium enhanced water, and to encourage single serve trial of the product. The product is marketed primarily in the diet foods/diet aids category. This display was created for Kellogg’s by Racks, Inc., 7684 St. Andrews Ave., San Diego, CA 92154.
Victoria Sauce Display
Victoria Sauce Co. was sure once the customer tasted their sauces they would come back for more. However, first they needed to attract their attention and gain brand recognition in a crowded and over stimulating supermarket atmosphere. Creoh created a visually striking aisle display with a high gloss graphics printed on the front and back that was not only strong enough to hold the weight of the 8 stacked cases of bottles, but also worked as an in store advertisement for their brand. This display was created by Creoh Displays, 246 Seigel Street, Brooklyn, NY 11206.
Toasted Head Wines Picnic Table Display
Toasted Head Wines wanted to convey the fun, outdoor recreational aspect of the brand. Sterling Promotional Corp. designed and developed this unique and patent-pending convertible picnic table/garden bench to unite the outdoor environment of The Bear with the toasted barrel flavor of the wine. The table/bench was used in grocery stores as a display enhancer and dealer loader. This table often was placed in the front of the stores to promote entertaining and picnicking. This display was created for Toasted Head Wines by Sterling Promotional Corp., 558 Westchester Avenue, Rye Brook, NY 10573.
Whole Foods Inflatable
Whole Foods used this inflatable to attract attention and convey its image as a source for wholesome, nutritious foods. This giant inflatable can be placed on rooftops, pavements, sidewalks or grass and is inflated with a cold air fan unit. A light system for the inflatable can increase the dramatic effect and increase visibility after dark.This inflatable was created for Whole Foods by Above All Advertising, Inc., 9080 Activity Rd. Ste A, San Diego, CA 92126.
Cavit Collection l87 ML. Floor Display
This display was designed as a floor display to take advantage of available floor space in supermarkets that sell liquor. It was constructed with 5 wooden shelves designed to hold nine 4-packs of Cavit l87 ML. bottles per shelf for a total of 45 packs of wine per display. The display combines the traditional beauty of wood trays with the contemporary look of sculptured tubing to add to the customer appeal. It also features a two-sided 4-color permanent header panel. The trays alternate the Cavit logo with an "Imported from Italy" tag line. The Cavit Collection Floor Display was created by New Business Solutions, lF Enterprise Pl., Hicksville, NY 11801.
Tsingtao Display Conveys Asian Heritage
Crown Imports, LLC required a temporary floor display with permanent display aesthetics that would merchandise cased product of Tsingtao beer. The display had to reinforce the “Asian” appeal of the brand. It was printed one color overall and UV coated "E" flute base with litho wrapped fiber poles, two sides, 4cp silk screened and stitched poly banner. The Tsingtao display was created by Great Northern Corp., 1800 South Street, Racine, WI 53404.
Bargain Books Speed Table
This Display Speed Table is a very popular stock display for the Supermarket Industry. The SD 119 Medium speed Table, measures 36 wide x 24" deep x 30" High. The same unit is also available in a compact 25" x 22" footprint. The display was custom printed with the sales message "Bargain Books" It is printed solid yellow using a stock printing mat, and overprinted with the red "Bargain Books" sales message. Any sales message may be custom printed in the same manner. The “Bargain Books” Speed Table display was created by Alpak Display Group, 575 N. Midland Avenue, Saddle Brook, NJ 07663.
Whole Foods Market Chalkboard Display
Like a favorite gourmet cheese shop, the Artisan cheese department at Whole Foods Market is renowned for selection and service. In order to highlight the Artisanal Cheese of the month and educate shoppers about the featured cheese, Whole Foods chose a double sided chalkboard printed with 4 color process artwork. The chalkboard also featured a wooden base to help it stand erect above the cheese display. The chalkboard was created by Heritage Sign & Display Inc., 344 lndustrial Road, Nesquehoning, PA 18240.
White Triple Bin Display
This versatile white triple-bin display holds a surprising amount of merchandise in a minimum of floor space. The square design makes the display space efficient and easy to shop. The display dimensions are: 47"H x 19"W x 19"Deep. The baskets are 6” deep. The display has a durable white powder-coat finish. This white triple bin display is available from Marv-O-Lus Manufacturing, 220 North Washtenaw Avenue, Chicago, IL 60612.
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