Creative Online

Supermarket Displays
October/November, 2009


Green Mountain Beverage Roll-About Display

This colorful 4-shelf roll-about Woodchuck Draft Cider Display merchandises nine cases of product with 4 different flavors. The casters provide the capability to move it around the store to cross merchandise. It also offers a second in-store location for the product and allowed customers the opportunity to try/test a different product from the cluttered beverage category. The Green Mountain Beverage Roll-About Display was created by Nashville Display, 306 Hartman Drive, Lebanon, TN 37087. (Web site) www.nashvillewire.com


Cooler Cabinet Bridge Expands Cooler Cabinets

This display is designed to expand cooler/freezer cabinets and offers the opportunity to merchandise product in seldom used space. The 12" wide bridge is produced from heavy duty sheet metal, tube and wire and its arms expand from 68 to 82 inches. The arch design gives the bridge strength to hold over 300 lbs. of product, ie: 54 - 750 ml. bottles. The area below the arch allows the retailer additional merchandising space that can hold an addition 24 bottles on their sides. The Cooler Cabinet Bridge was created by Practical Retail Merchandising Inc., 7 Williamsburg Road, Evanston, Illinois 60203.


Sutter Home Build A Better Burger Display

Sutter Home's Build a Better Burger promotion offers supermarkets can a variety of merchandising display options and case displays built around a simple pole topper. This dimensional pole topper uses rich photography of a very tasty burger paired with Sutter Home wine. Also, recipe and coupon offers with co-branded partners of all of 'the fixin's' creates traffic around the store and moves wine. The Sutter Home Build A Better Burger Program was created by Packagingarts, 700 Walnut Avenue, Mare Island, CA 94592. (Web site) www.packagingarts.com


Stock Corrugated “Speed Table”

Alpak Display Group recently provided its stock corrugted “Speed Table” SD118A, for this supermarket display. The display features an open front Tray design for greater product visibility and easier consumer access. This Mini Speed Table display comes complete with Base, Tray and Header, packed flat in folders with instruction sheets for easy set-up at retail, or it can be shipped as a pre-loaded display for one-step product merchandising. This “Speed Table” display is available from Alpak Display Group, 575 N. Midland Ave., Saddle Brook, NJ 07663. (Web site) www.alpak.com


Stella D'oro Wood Floor Display

This floor display is constructed of wood and is a custom unit with strong branding. The header uses the Stella D'oro colors and the front facings make the product clearly visible. Each shelf is branded. The display offers a permanent area for this product, gaining valuable strategic off-shelf placement. The Stella D'oro floor display was created by J.H. Dunning Corp., One Dunning Lane, N. Walpole, NH 03609. (Web site) www.jhdunning.com


Candy Merchandising With the Wonderbar System

Bagged candy is one of the higher margin items with the average supermarket carrying 250-300 sku's of candy. The Wonderbar system increases the number of facings and often decreases the labor to keep the category well faced and stocked. The WonderBar System features an expandable Wire Tray. Removable, adjustable width trays ease stocking and planogram changes. It accommodates bags, bars and multi-pack items. Spring loaded trays keep the category faced for easy product purchase decisions. An integrated price tag holder reduces space required between product rows. The WonderBar System is available from Trion Industries, 297 Laird St., Wilkes-Barre, PA 18702. (Web site) www.trionind.com


Kraft Festive Tower

Kraft is using these Festive Towers this holiday season. This six foot high unit is multifunctional and attracts attention with its outstanding graphics and the fine detail of the construction. It features a recipe magazine to be stored within the unit. This program included basewrap, header signs, posters, wobblers, recipe pads and shelf talkers. The Kraft Festive Tower was created by Proprint Services, 5621 Finch Ave.East, Unit 5, Toronto, Ontario, Canada M1B 2T9. (Web site) www.pop-online.com


Special K Beverage Display

This display is built with wire, tubing and sheet metal, powder-coated and decorated with 4-color process graphics on styrene. The objective was to create a bold visual statement highlighting the protein and calcium enhanced water, and to encourage single serve trial of the product. The display is designed to highlight the Special K logo. This display was created by Racks, Inc., 7684 St. Andrews Ave., San Diego, CA 92154. (Web site) www.racksinc.com


Compact Bakery Cart For Bakery/Deli Dept.

This compact four-shelf cart may be used to cross merchandise prepared meal items with high-quality artisan bread. The display has a cherry finish which blends in with bakery department décor and the natural wood compliments the traditional craftsmanship associated with the creation of the artisan breads. Three slanted shelves present the bread at an attractive angle allowing for ease of shopping and viewing of the packaging. The bottom flat shelf can be used for cross merchandising. Casters make relocating the display easy. The Compact Bakery Cart was created by WM Display Group, 1040 West 40th Street, Chicago, IL 60609. (Web site) www.wmdisplay.com


SunnyD Samples Smoothies With Flavor Strips

Sunny Delight Beverage Co. wanted consumers to experience the taste of its Smoothies but the problem was that it was not possible to get a refrigerated sample into consumers' hands and mouths. They contracted with First Flavor to use Orange Whirl flavored Peel 'n Taste® strips as an innovating sampling device to generate trial. The dispenser allows customers to sample the SunnyD flavors in the supermarket aisle. The SunnyD Smoothie strips were produced by First Flavor, Inc., 146 Montgomery Ave Bala Cynwyd, PA 19096. (Web site) www.firstflavor.com


Modular Shelf Bottle Pusher Display System

Marketing Impact Limited has introduced a modular shelf bottle pusher display system, which makes it easy for supermarkets to organize and display all types of different bottles. The display system adjusts to fit most bottle diameters. The system easily installs on all gondola displays. It is offered in depths of 18” and 16”. This Shelf Bottle Pusher System is available from Marketing Impact Limited, 50 Planchet Road, Concord, Ontario, Canada L4K 2C7. (Web site) www.displaypeople.com


Extrude-A-Scent Mouldings

Extrude-A-Sent Mouldings are designed to increase product shelf appeal through the power of scent. There is an unlimited choice of scents available for incorporation into any type of moulding. The product may be used for a variety of flavor and fragrance point-of purchase display applications. Extrude-A-Scent Mouldings are available from Outwater Plastics Industries, 24 River Road Bogota, NJ 07603. (Web site) www.outwater.com


Wine Tower Merchandises Two Italian Wines

Arancio and Mezzacorona Wine have come out with new l.5 liter bottles and are using this display to showcase the new version of these bottled wines. The display holds six cases of wine. A Styrene header is fabricated and silkscreened. The base of the unit is of melamine fabrication. The tower itself is CNC routed with heat formed styrene. This Wine Tower Merchandiser was created by Flair Display Inc., 33920 Merritt Ave., Bronx, New York 10466. (Web site) www.flairdisplay.com


Conagra Fresh Mixers Display

Conagra’s Healthy Choice Fresh Mixers is a true product innovation in microwave meals. Six flavor skus needed to be featured and this unique 360 design structure inspires easy consumer access for multiple purchase and trial. Signage promotes the ease of preparation and portability of the product. The display is easy to set-up and has an efficient footprint. The introductory promotion was developed for Conagra by Launch Creative Marketing, 208 S. Jefferson St., Chicago, IL 60661. (Web site) www.launchcreative.com


Green Bags Spinner For Supermarkets

This hook and rotor display offers flexible components for this Green Bags Display for supermarkets. These stock components offer maximum merchandising options. The unit packs small for economical shipping. This Green Bags Spinner display was created by Midway Displays, 6554 S. Austin Ave., Bedford Park, IL 60638. (Web site) www.midwaydisplays.com


Steep & Brew Gondola Merchandiser

Steep & Brew required a customized modular coffee merchandiser. This display can be knocked down and carried in the back of a salesperson’s vehicle and easily set up. The light-weight concept is attractive and economical with convenient features like a tamper-proof bar across the bulk bins. The Care Fair - Steep & Brew Gondola Merchandiser was created by Hoffman Manufacturing Corp., 5002 Blazing Star Dr., Madison, WI 53718. (Web site) www.hoffmanmc.com


Halls Refresh Launch Displays

This group of displays was developed with Cadbury for the launch of Halls Refresh, a new hard candy specially formulated to help moisten your mouth. The objective was to convey that this is not a cough drop. It is a new, everyday refreshment experience. The result was this 56ct PW/FS to introduce the 20 piece resealable bag and a 60ct Counter Unit designed for the 9 piece stick. Multiple layers of lug-ons emphasize the splashing water and fruit flavors. These displays were created for Cadbury by Menasha Display Group, 601 E. Erie Ave., Philadelphia, PA 19134. (Web site) www.menashadisplay.com


ShoptoCook™ Display Offers Meal Solutions

This ShoptoCook™ Display helps shoppers discover new meal ideas in the aisle of the supermarket. This interactive display enhances the shopper's experience through engaging simple and convenient meal planning resources. Complete meal planning and health and wellness modules (diet suggestions) are delivered. The display drives traffic to the center store and increases sales. For more information, contact General Display, Industrial Park Road, Medway Industrial Park, Medway, MA 02053. (Web site) www.generaldisplay.net


Whole Foods Inflatable

Whole Foods used this inflatable to attract attention and convey its image as a source for wholesome, nutritious foods. This giant inflatable can be placed on rooftops, pavements, sidewalks or grass and is inflated with a cold air fan unit. A light system for the inflatable can increase the dramatic effect and increase visibility after dark.This inflatable was created for Whole Foods by Above All Advertising, Inc., 6980 Corte Santa Fe, San Diego, CA 92121. (Web site) www.abovealladvertising.com


Old World Spice Shelving Display

This program required 300 single-sided shelving displays with custom branding. The display was placed in several supermarket locations as well as into specialty stores. The unit ships knock down, flat packed in a courier friendly carton. The Old World Spice Shelving Display was created by Avante Mfg., 4725 Iris Rd., Okangan Falls, BC, VOH-1R2 Canada. (Web site) www.avantekiosks.com


Complete End Cap/Island Display

This End Cap Display is being used for many supermarket products. This unit allows the user to build a complete display with shelves and spacers included. It may be built in five sizes from 48"W up to 40" deep and 12 to 14" high. The unit is easy to assemble with no tools required. It features Melamine shelves and spacers. The display ships knocked down. For more information on this complete End Cap/Island Display, contact MasonWays, 580 Village Blvd. #330, West Palm Beach, FL 33409. (Web site) www.masonways.com


Whole Foods Market Chalkboard Display

Like a favorite gourmet cheese shop, the Artisan cheese department at Whole Foods Market is renowned for selection and service. In order to highlight the Artisanal Cheese of the month and educate shoppers about the featured cheese, Whole Foods chose a double sided chalkboard printed with 4 color process artwork. The chalkboard also featured a wooden base to help it stand erect above the cheese display. The chalkboard was created by Heritage Sign & Display Inc., 344 Industrial Road, Nesquehoning, PA 18240. (Web site) www.popsigns.com


Custom Die Cut Overhead Sign System

Price Chopper Supermarkets are using this extruded Overhead Sign System in the Healthy and Beauty care department. The vibrant colors, impactful imagery, and text make the department very inviting. The upscale look helps draw in more customers and keeps the customers in the aisles longer. This patented Overhead Sign System, which is offered in a variety of extrusion profiles with a variety of mounting hardware options, is available from T.M. Shea Products, 984 Livernois Rd., Troy, MI 48083. (Web site) www.tmsheaproducts.com


Willy Wonka Nerds Giant Inflatables

Willy Wonka Candy Co. used these giant inflatables to promote its Willy Wonka Nerds candy. The inflatables promote the unique Nerds packages which contain two different flavors. The giant inflatables attract attention and deliver strong marketing impressions. These inflatables were created for Willy Wonka Candy Co. by Air Brands, 6470 Wyoming St. Unit 2024, Dearborn, MI 48126. (Web site) www.fabulousinflatables.com


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