Verizon Opens First LEED Certified Wireless Retail Store
Verizon Wireless’s first store to seek LEED certification for commercial interiors recently opened for business in Casper, WY. Gruskin Group, an integrated design firm, worked with Verizon Wireless’s internal corporate design team, as well as Paladino & Co., the team’s sustainability consultant, to design the 3,479 sq. ft. Casper store with the goal of achieving a LEED Gold rating.
“We evaluated every material that went into the prototype with the goal of developing a dynamic retail environment that reduces its impact on the environment,” said Kenneth Gruskin, Principal of Gruskin Group. “Our intent was to demonstrate that ‘green’ stores could be built without significantly increasing the cost of the project, or impacting the customer experience or look and feel of the Verizon Wireless brand.”
“Our new, green store provides plenty of space for both shopping and customer service, in keeping with our commitment to deliver innovative voice and data plans, and the best possible wireless experience,” said Melanie Braidich, Regional President of Verizon Wireless.
Sprint Stores Open Dedicated Sustainability Display Area
All Sprint-owned retail locations are now featuring a dedicated environmentally-responsible section that highlights eco-friendly products and accessories such as the SOLIO Solar Charger and carrying cases made from recycled materials. Sprint also will implement a new sustainable design blueprint for all future Sprint-owned retail stores .
New and refurbished stores will implement sustainable design elements consistent with LEED design standards, and will include energy-efficient lighting, low water usage plumbing fixtures and low VOC paint and carpet. These energy efficiency upgrades are expected to reduce the carbon footprint of each store by 19,000 pounds of carbon dioxide equivalents.
Baldwin Display Showcases Ornaments In Natural State
The ChemArt Co., which creates etched decorative brass ornaments and collectibles, recently deployed this display to support the Baldwin Christmas ornament product line.
Designed to showcase the ornaments hanging in their natural state, as well as hold boxed inventory, the unit is constructed of light maple melamine. The display was created by Acorn Design & Manufacturing of Colebrook, PA.
Valspar Paint Displays Its Laura Ashley Collection
In response to consumer demand, The Valspar Corporation has introduced 24 new paint colors to its Laura Ashley Home collection, available in Valspar Signature Colors.
The updated colors range from soft peaches and corals, to deep red, muted purple, and teal, adding intriguing colors while maintaining the Laura Ashley aesthetic of contemporary English elegance. These colors can be used alone or combined to create a classic, feminine atmosphere synonymous with the Laura Ashley brand. “As consumers seek solace at home, the colors they choose can help create a mood of optimism and escape,” said Sue Kim, Color Trend specialist, at Valspar.
Valspar Signature Colors paint is displayed exclusively at Lowe’s Home Improvement stores. This display organizes paint chips for the line, shows product application photos, and it provides take-home literature.
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