Shaw Carpet Display Showcases Color Choices
Shaw is brightening floors across the country with Shades of America, a new carpet collection featuring more than 90 colors.
To help make the often intimidating process of picking out carpet easier for consumers, Shaw created the Shades of America Color Wall display. The wall features all 90 colors in the line, with samples of each shade in every style of carpet offered through the collection (plus the flexibility to easily change or add colors and styles). A cleverly concealed storage area is integrated into the wall’s warm, rich and sturdy design to stow carpet samples for shoppers to take home.
By displaying a full line of options in a well-organized manner, Shaw helps consumers feel more confident in the choices they were making.
The Shaw Color Wall Display was produced by Harbor Industries, (www.harbor-ind.com), a Grand Haven, MI-based point-of-purchase display firm.
California Paints Displays 20th Century Colors Of America
California Paints has released an authentic historic color program which includes its new 20th Century Colors of America color palette. California Paints partnered with Historic New England to introduce the most authentic historic color collection ever created.
“The 20th century palette is a road map to recreating the past through design,” said Maryellen Mantyla, Director of Marketing for California Products Corp. “Anyone looking to replicate an authentic interior or exterior color palette referencing the architectural styles of the twentieth century can do so with ease using this collection.”
California Paints supports the program at retail with a Colors of America Color Rack, color card, fan deck, and period color guide.
A&E & Barnes & Noble Display “The Glades”
A&E Network has launched an innovative marketing partnership with Barnes & Noble to drive tune-in for its new original drama series “The Glades.” In a television and book industry first, A&E has transformed its pilot script of “The Glades” into both a physical and digital book for distribution through Barnes & Noble’s retail and digital channels.
“The Glades” book will be featured on displays in Barnes & Noble’s book stores, reaching millions of customers. A complimentary copy of “The Glades” will be offered to in-store customers, while supplies last.
“We’re excited to partner with Barnes & Noble on this promotion,” said Guy Slattery, SVP, Marketing for A&E. “‘The Glades’ book has all the ingredients to be essential summer reading and drive awareness for the series.”
“We are honored to partner with A&E to launch its new drama series with a book-centric promotion that taps our expertise, retail, online and digital channels,” said Patricia Bostelman, VP Marketing, Barnes & Noble. Fathom Communications developed the concept and managed the unique marketing initiative.
Sears & Edwin Watts Golf Open ‘Store-Within-A-Store’
Sears Holdings has joined forces with Edwin Watts Golf Shops, one of the world's largest specialty golf retailers, to establish the first U.S. based “store-within-a-store” retail model for the golf industry. Edwin Watts will open 12 new service-oriented golf shops inside of existing Sears stores in key locations nationwide.
“This first-of-its-kind partnership with Sears is a significant development in the golf industry as it expands the access of service-oriented golf retail to all levels of golfers, while helping to drive new players to the game,” said John Watson, CEO, Edwin Watts Golf Shops.
Each Edwin Watts Golf Shop housed inside a Sears is designed as a specialty store format with footprints ranging from 2,700-3,000 sq. ft., while offering the familiar layout and shopping experience as the Company’s free-standing golf shops. The shops will be staffed by Edwin Watts Golf associates.
HP Transforms Walmart Photo Departments
Walmart is rolling out the HP “Prints in Minutes” retail publishing service in 3,600 of its stores across the U.S. Customers will be able to take advantage of a fast, high-quality photo print service as well as a broad array of personalized printed merchandise, at “Prints in Minutes” kiosks.
The service features the HP Instant Print Solution, a self-serve system that lets consumers pick up orders for prints and creative products within minutes of ordering or at a later time by using a secure order storage feature.
Outwater’s new Sliding Door System is ideal for bypass glass or wood doors in all types of display applications. Comprising high quality ball bearing Door Carrier Rollers, which ensure silent and smooth operation and stoppers installed inside the track, Outwater’s aluminum manufactured Sliding Door Track is offered in two lengths and can be used as both upper and lower track. Outwater also offers Sliding Door Systems for inline and multiple sliding glass panels and doors. For more information, contact Outwater Plastics, P.O. Box 500, Bogota, NJ 07603; (Tel) 800-631-8375; (Web site) www.outwater.com
GestureTek has debuted its new GestTable™, a 42" LCD multi-touch surface computing solution. The shallow panel less than 10" deep can be dropped into a turnkey table or built into a custom display. Units can also be locked together in modular format to enable large images to be presented across multiple screens. For more information, contact GestureTek, 317 Adelaide St. W, Toronto, ON M5V 1P9 Canada; Tel. 416 340 9290; (Web site) www.gesturetek.com
Walls + Forms creates multi media kiosks for wireless carriers comprised of modular fixture units. This kiosk includes a register counter; storage/display counter; corner, large and small showcase; filler counter; header section and swing gate. Each unit is manufactured in a modular format, to allow additional modules to be added or subtracted. The multi-media kiosks also include a header, which contains track lighting powered by halogen lights. All units have wire management accessibility. Custom signs and graphics draw attention to the kiosks. For more information, contact Walls + Forms Inc. (Tel) 972-745-0800, (Web site) www.wallsforms.com
Category: Permanent Displays
Display Producer: SMS Select Marketing Solutions
760 Lakeside Dr., Suite D, Gurnee, IL 60031
SMS partnered with Baldwin to create a completely new high end look. The program is tailored to allow for different versions of the display to ship out for the different stores as well as different product configurations for different parts of the country. The entire program was about giving the client exactly what was wanted for each of the hundreds of store sets.
Category: Permanent Displays
Display Producer: WM Display Group
1040 West 40th Street, Chicago, IL 60609
WM Display Group offers a gondola fixture with only a few components that has been transformed into an old world wine shop. Oak panels flank each side of the gondola and oak millwork creates a front channel for UPC and pricing information. Shelf inserts are color-coded to the type of wine and food symbols offering menu pairing for each wine. Bottle organizers on each shelf safely inventory stock. Aisle signs command attention.
Category: ermanent Displays
Display Producer: AMD Industries
4620 West 19th Street, Cicero, IL 60804
This fixture program for LG Electronics promotes its complete line of large Home Appliances. Shoppers are provided with multiple self-help interactive tools to evaluate products and compare features. The Discovery Zone inspires shoppers. This program is featured at select Sears stores and is constructed from a broad array of permanent display materials with integrated interactive technologies.
Category: Permanent Displays
Display Producer: Nashville Display
306 Hartmann Drive, Lebanon, TN 37087
This book/magazine End Cap/In-Line Fixture is constructed from wood and metal with adjustable shelf sections with wood fronts. The end cap has wood ends, a wood header sign holder which has a channel for changeable signs. Metal parts have a durable powder finish.
Category: Permanent Displays
Display Producer: .H. Dunning Corp.
One Dunning Lane, North Walpole, N.H. 03451
The Dogfish Head permanent display is made from hardwood which is sourced from certified renewable domestic forests. It is a four shelf unit which displays full cases of beer on the lower three shelves and larger single bottles on the top shelf. The display features silk screen images on the sides and header and is shipped knocked down flat and assembles easily in the field.
Category: Showroom Entrance Wall
Display Producer: The Aronson Group
27 Honeck Street, Englewood, NJ 0763l
Sleep Innovations wanted to create a showroom entrance wall that would be eye-catching and would create a sense of serenity as customers entered the showroom. The wall measures 70”H x 20”D x 10’W. The unit displays the Sleep Innovations mission statement on a piece of frosted acrylic. Along with lighting, an iridescent glow was able to be achieved without the expenses of creating a “waterfall.”
Category: Permanent Displays
Display Producer: J.H. Dunning Corp.
One Dunning Lane, North Walpole, N.H. 03451
Stella D'Oro is using this display to get off-shelf placement. The header uses the Stella D’Oro colors and the front facings make the product clearly visible. Each shelf is branded. Hardwood materials and finger locked shelves with metal threaded inserts help insure the display enjoys permanent placement.
Category: Permanent Displays
Display Producer: SMS, Select Marketing Solutions
760 Lakeside Drive, Unit D, Gurnee, IL 6003l
This permanent display program was produced for Schlage. The project contained a wide range of services including custom display design, engineering, manufacturing and assembly, warehousing and fulfillment and online inventory management.
Category: Permanent Displays
Display Producer: Ryan Scott Inc.
4190 Piedmont Pkwy.,Greensboro, NC 27410
Keen is using this display to promote its socks at the point-of-purchase. The eco-friendly display cleverly communicates that Keen’s socks are designed with a right and left sock for a better fit. The display is designed to be environmentally-friendly to support Keen’s brand positioning.
Harbor Industries, Inc. created this New Leaf Candle Display, an environmentally friendly unit created to promote Candle-Lite's eco-friendly New Leaf scented candles. The display is made of unfinished medium density fiberboard which is CARB Phase l compliant. The unit uses biscuits made of 100% recycled hardwood and water soluble glue. The graphics are digitally printed on "Green to the Core", a greener alternative, earth friendly, biodegradable rigid media. The display ships knocked down to minimize its carbon footprint. The display is designed to be100% recyclable at end of life. For more information, contact Harbor Industries, 14130 172nd Street, Grand Haven, MI 49417. (Web site) www.harbor-ind.com
J.H. Dunning created this Robert Rothschild Display made from wood sourced from certified renewable domestic forests and finishes that meet or exceed all emission standards. The display is durable. It can ship knocked down flat. For more information, contact J.H. Dunning Corp., One Dunning Lane, North Walpole, N.H. 03451. (Web site) www.jhdunning.com
Flair Display Inc. recently created this Crop Eco-Friendly Green Floor Display. It features no formaldehyde added MDF which is recyclable and safe in landfills. The unit offers shelf space and header for brand identity. Graphics are also provided on the sides and front of the display. For more information, contact Flair Display Inc., 3920 Merrit Avenue, Bronx, NY 10466. (Web site) www.flairdisplay.com"
Back to Top
To See previous issues of Creative Wood Displays, click here
To See Previous Issues of Online Weekly in Creative's Archives, click here.
To See other Creative Online Newsletters click here
