Creative Online

CREATIVE Wood Displays
February/March, 2008



DHL & Walgreens Partner To Provide Convenient Shipping

DHL has announced an agreement with Walgreens, the nation’s largest drugstore chain, which will more than double the number of retail outlets offering DHL Express shipping services nationally. Walgreens will expand to more than 6,500 locations by the end of 2008.

The DHL Shipping Spot will be staffed by Walgreens associates at Walgreens photo counters.

“DHL’s success partnering with a retailer to offer in-store shipping services has proven that American businesses and consumers want the convenience of shipping where they shop,” said Hans Hickler, CEO of DHL Express (USA).

George Riedl, Walgreens V.P., Marketing, said, “This will be another powerful addition to our overall strategy of making life easier for customers.”



NaturoMedica Opens Boutique Natural Medicine Clinic

NaturoMedica, a boutique natural medicine clinic, recently opened in Sammamish, WA, with the vision to create a humanized brand image as a provider of an innovative combination of naturopathic and traditional medicine. GIRVIN, Inc., a Seattle-based design firm, collaborated with NaturoMedica,to create the brand strategy. To position NaturoMedica as a hybrid of science-based medicine integrated together with natural medicine, GIRVIN used simple, elegant designs in warm and comforting colors such as gold, beige and red. GIRVIN focused on sturdy yet beautiful renewable resources such as bamboo and stained concrete flooring and recyclable glass, reflecting the clinic’s balance between old and new, and defining it as a welcoming and upscale environment.



Scholastic Opens Interactive Store For Kids

The Scholastic Store in New York’s SoHo has been redesigned to makes shopping more interactive and exciting for families.

The SoHo flagship features a new guided shopping experience organized by age and interest, and brings Scholastic’s beloved books to life by adding an 11-foot-tall dinosaur from the popular “How Do Dinosaurs” series, a life-size Magic School Bus, a new baby section housed by Clifford The Big Red Dog and a giant Klutz Build-a-Book section with a magnetic activity board.

In addition, The Scholastic Store has integrated special “Lectorum para ninos” sections within each age group offering bilingual and Spanish-language books for kids.

Hope Van Winkle, Director of Retail at Scholastic, said, “The store’s new design makes learning and reading more exciting, and offers a new, guided shopping experience that makes finding books, toys and other products that parents trust and kids love easy for everyone.”



APC Displays Computer Peripherals

APC, West Kingston, RI, a global leader in computer power and cooling products, is using this fixture to merchandise its line of mobile c accessories.

This display, which presents a contemporary image and offers retailers great flexibility, recently won a 2008 American Package Design Award in the “Point of Purchase and Signs and Displays and Kiosks” category.

“The American Package Design Awards recognizes the value that creative staff members bring to the process of creating great packaging and point-of-purchase displays,” said Aaron Davis, Senior Vice President and Chief Marketing Officer, APC.



Smoky Market Foods Rolls Out Aggressive Kiosk Expansion Plan

Smoky Market Foods has spent 12 years developing proprietary Smoke-Baking technology to seal in the healthful flavor of a variety of menu items. The Company is now placing its prototype 150-sq. ft. self-contained kiosks into such venues as airports, hotels, office buildings, university campuses, and convenience stores across the nation.

“Kiosks highlight the flexibility of Smoky Market Foods’ products and distribution system,” said Eddie Feintech, Smoky Market’s CEO. “Our kiosks will be cost-efficient to operate because no cooking or handling of raw food products will be done on site.”



Nashville Display will be showing this stunning modular display for Shark Helmets, which is constructed of tubing, wire, metal and MDF. This unit offers the flexibility of building a helmet or an apparel display by using different components. The MDF shelves have a dark gray textured powder finish and each shelf front has a metal logo plate for branding and a product information holder for each helmet. The base has a powder finish and roller bearings for mobility. A 2-sided oval header has laser cut metal plates with a silver powder finish and are screened with the Shark logo. A bracket is available for attaching the sign to slatwall. To learn more about this display, contact Richard Hornsby at Global Shop, Booth 1227; or call 615-743-2950.



Sterling Promotional Corp. will be showing this Cruzan Rum Key West Sloop which attracts attention and appeals to the free-spirit of the Cruzan Rum consumer. The unit which is more than three feet tall is also being used as a window display and as a back-bar display on premise. To learn more about this display, contact Steve Linder at Global Shop, Booth 2009; or call 9l4-939-3535.



Candle-Lite Permanent Display. This display was designed to provide a permanent environment for Candle-Lite's new fragrance collection. The primary construction of the unit is Melamine clad MDF. Shelf sides are actual pine that are heat "branded". The display assembles in minutes, due to shelf clips. Fabricated Styrene header panels attach with "Christmas Tree" push fasteners. Created by Great Northern Corporation Consumer Packaging and Display, 1800 South Street, Racine, WI 53404.



Clif Bar, Inc. "Sustainable" Merchandisers. The objective was to create new displays for various branded nutrition bars, with an exciting look that is durable. The unit was produced using environmentally-friendly materials and production processes that met with Clif Bar's strict environmental standards. Created by Cornerstone Display Group, l3834 Del Sur Street, San Fernando, CA 91340.



Surf City Garage Speed Shop. This permanent floor display features a colorful embossed aluminum Surf City Garage Sign. The display is made of MDF shelves and legs and a custom peg board that fit together using custom fasteners without tools. The objective was to convey the distinctive aesthetics and power of the vintage muscle car making the brand prominent to consumers. Created by Santa Cruz Industries, Inc., 1414 Soquel Ave., Santa Cruz, CA 95062.



Yellow Tail Sparkling Floor Stand

This permanent floor stand was featured by Yellow Tail to introduce its sparkling wine. It is constructed of Melamine and Acrylic. The display holds three cases, 36 bottles of wine in a small footprint. The unit is on casters so that it can be placed as needed in the retail environment. The attractive header calls attention with the phrase "do you sparkle".The Yellow Tail Sparkling Floor Stand was created by Flair Display Inc., 3920 Merritt Avenue, Bronx, New York 10466.



Toasted Head Wines Picnic Table Display

Toasted Head Wines wanted to convey the fun, outdoor recreational aspect of the brand. Sterling Promotional Corp. designed and developed this unique and patent-pending convertible picnic table/garden bench to unite the outdoor environment of The Bear with the toasted barrel flavor of the wine. The table/bench was used in grocery stores as a display enhancer and dealer loader. This table often was placed in the front of the stores to promote entertaining and picnicking. This display was created for Toasted Head Wines by Sterling Promotional Corp., 558 Westchester Avenue, Rye Brook, NY 10573.



American Girl Permanent Spinner Display

The main objective for this display was to consolidate all of American Girl's books into one location at the retail channel. The goal was to create a "one stop" shop. The display body is constructed of printed MDF side panels, die-stained MDF caps and Melamine clad base components. This spinning display ships KD and assembles in less than 10 minutes. The American Girl Permanent Display Spinner was created by Great Northern Corp., Consumer Packaging and Display, 1800 South Street, Racine, WI 53404.


Armstrong Vinyl Tile Merchandiser

This object of this display was to create a new, more compact unit yet with a larger capacity. The unit is used in Architectural Firms, Graphic Design Studios and Specifiers' offices. The display features a ¾" MDF Back Panel and is hung on a wall using a metal cleat for easy, yet firm installation. The structure of the unit is made from wire and sheet metal. Armstrong found substantial increases in sales of the VCT product in response to this new, higher capacity display. The Armstrong VCT Merchandiser was created by United Displaycraft, 333 E. Touhy Ave., Des Plaines, IL 600l8.


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