Accessory For Wire Hooks
Continuous Flip Scan Label Strips, can span multiple display hooks providing an area for product information and allowing the use of inexpensive plain paper labels. Flip Scan strip pivots up for easy access to the product and then falls back into position. Flip Scan reduces the cost of labeling and restocking and offers more effective promotion of the product for increased sales, with easier customer access. It insures the use of facings by products paying for slotting fees. The continuous Flip Scan Label Strips are available from Trion Industries Inc., 297 Laird Street, Wilkes-Barre, PA 18702.
Advance Auto Parts Roll-Around Merchandiser
Durability, Versatility and mobility were design objectives of this retailing “workhorse.” This heavy-duty specialty roll-round merchandiser was designed for the retail automotive aftermarket. The base framework is 1" x 2" thick-wall rectangular steel tubing. Wire grid panels with snap-on metal hooks mount on each end of the tubing frame. Each fixture has two fixture reinforced wire bottom shelves and four 48" moveable wire shelves which can be positioned at any height up to 36". The unit sits on heavy-duty 4" locking casters and topped by a height adjustable 7" x 48" sign frame. The fixture is designed to be easily customized to merchandise a variety of featured automotive products which can be positioned for maximum visibility. Related hanging merchandise can be displayed at each end of the unit to achieve even greater impulse sales. 3500 units are currently being shipped to Advance Auto Parts Stores throughout the U.S.A. The Roll-Around Merchandiser was created by Thorco Industries Inc., P. O. Box 110, Lamar, MO 64759.
Duracell Batteries Wire Program
Duracell Batteries provided its dealers with options for different wire displays for different space requirements. The program consisted of a standing wire display, a counter wire display and a rotary wire display. Each unit reinforces the strong visual image of Duracell Batteries and the dealer could place each display in different departments. The rotary design invites turning to insure even product flow. The Duracell Batteries Wire Program was created by Display Creations, 1970 Industrial Park Road, Brooklyn, NY 11207.
Benjamin Moore Wire Display
Benjamin Moore required a display with a minimum foot print that would present a full-product load of caulking product from tubes to small and large sized plastic containers. The unit was designed so that it would function as a back wall or an island display. The versatile wire and tubing display was created to hold a volume product load for the independent retailer. The display features high visibility created by the multi-colored screen header and the vertical corner signs. Electrostatic powder coated finish supports longevity and durability. According to Benjamin Moore spokesperson, Maureen Fluker, the display is of outstanding quality and has shown retail movement of products above their expectations and forecast. The Benjamin Moore Wire Display was created by E-B Display Co., 1369 Sanders Avenue S.W., Massillon, Ohio 44648.
Trio Wire Rack
This display prominently showcases the product at eye level. It measures 15" wide x 17" deep x 52" high (not including signage). The unit is constructed of wire and 1" steel tubing. Each bottle is suspended by the neck for easy access and visual impact. The signage is integral to the display, utilizing a folding wire frame. The display requires no assembly and is designed for economical shipment using common carriers. The Trio Wire Rack was designed and manufactured by Royal Display Corporation 725 Main Street, Middletown, CT 06457.
Boeri Sports USA 34 Helmet Display
The objective of this display was to provide a permanent, easy to recognize unit that would increase sales in the winter sport industry. The display was constructed with wire and metal tubing. The shelves were cut from black Masonite and the base was made from black Melamine. Other components included mirrored Acrylic and wire literature holders. The display was powder coated black, with signage for the display included in 4 color process printed styrene with cardholders at each end for interchangeable information. The Boeri Floor Display was manufactured by Bull Display, P.O. Box 738, Middletown, CT 06457.
Ten Shelf Wire Floor Display
This display was designed to provide a merchandiser with a strong brand identity, which executes the Skechers brand image and is effective to promote fast take away of the product. Wire for this display was formed in a continuous “S” shape to mirror the Skechers “S” and create shelves. The wire shelves are centered on an MDF vertical panel which provides support and creates a 2-sided display. The center panel features the Skechers cutout logo at the top, 4-color process screened graphics and is supported by the square base painted Skechers blue. The wire shelves have a silver powder finish. The display met marketing and sales goals. The Ten Shelf Wire Floor Display was created by Nashville Display 1415 Elm Hill Pike, Nashville, TN 37210.
LaCrosse® Power Tower
This heavy duty merchandiser for LaCrosse Footwear, was built to hold the maximum amount of product in a minimum amount of floor space. The Power Tower display was created from stock components consisting of wire hooks on steel tubing. The triple tier display comes packed flat and compact, ready for shipment with the product, using little additional space. The display is durable yet cost effective. It supports substantial weight and is topped off with a colorful header. The LaCrosse Power Tower was created by Midway Displays, 8554 South Austin Avenue, Bedford Park, IL 60638.
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