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CREATIVE Wire Display Update
October/November 2003


Glacier Cooler Wire Dump Bin

Glacier Cooler Company, Inc. has introduced a new wire dump bin to their product line. This display features heavy gauge wire, powder coated white and detachable legs for easy shipping. It is 30" tall, 23" in diameter and l8" deep. Interchangeable graphics on two sides allow for easy brand and promotion changes. For more information, contact Glacier Cooler Company, Inc., P.O. box 9l7, Danbury, CT 068l3.

Octapus 6 Tier 2-Sided Floor Display

This is a custom wire display. This unique 48 prong display is constructed from wire and metal and merchandises cell phone covers. The OCTAPUS base is laser cut from 3 sixteens steel and has an orange powder finish consistent with the logo on the product package. The brand logo is screened on the 2-sided styrene header sign a nd provides a strong brand identity. The display was used to obtain distribution and introduces a new product. It attracts consumers, builds brand awareness and merchandises a wide selection of cell phone covers. The Octapus 6 tier 2-sided Floor Display was created by Nashville Display, l4l5 Elm Hill Pike, Nashville, TN 372l0.

Midwest Quality Gloves "Power Tower"

This wire stock display was developed for Midwest Quality Gloves and offers great versatility. The Power Tower became a custom display by using various hook bars available. The unit is double sided with casters which increases exposure and mobility. lf a basket is added, it becomes a different display. The options are endless. The Midwest Quality Gloves "Power Tower" was created by Midway Displays, Inc., 6554 S. Austin Ave. Bedford Park, IL 60638.

Walmart Shoe Care Center

This wire merchandiser combines stock store fixturing with custom wire parts. A standard 36" endcap is converted into a Shore Care Center with the look of a custom display. The custom components consist of five wire shelf dividers, two side grids with attached measuring strips for in-store shoe lace sizing and an 8" x 30" sign channel. Stock scanner hooks are used for all pegged products. The display is shopper friendly and looks fully stocked at all times. The unit is also easy to set-up and quick to restock. Stores have reported positive feedback from customers especially in the areas of product selection and convenience. The Walmart Shoe Care Center was created by Thorco Industries, Inc., l300 E. l2th Street, Lamar, MO 64759.

Oxen Workwear Denim Displays

This large Oxen denim display is a heavy duty mobile shelf display. It features bold signage for visuals. Sturdy shelving carry the weight of denim jeans and heavy duty wheels provide a rugged look as well as mobile flexibility. The black finish with yellow signage give the display a striking look. Front shelf channels allow additional identification. The display presents brand separation and does not allow for mixture with other brands. The Oxen Workwear Denim Display was created by St. Elizabeth Street Display, l00 Wilmore Little Falls, NJ 07424.

4-Basket Wire Revolving Display

This low-cost wire display features basket dimensions of 8" deep with 22" diameter and l2 l/2" bottom. This is a stock unit and may be shipped between l-5 working days and there are no minimum orders. This 4-Basket Wire Revolving Display is available from Marv-O-Lus Manufacturing Co., 220 North Wastenaw Ave., Chicago, IL 606l2.

Iris Hosiery and Wolverine Worldwide

This high impact hosiery display is a wire and tube merchandiser developed to make a universal, knock down floor-standing display which promotes the product line on one to four sides. The unit includes a standard wire hook system that can be used on all sides to accommodate various display requirements. A primary goal for this merchandiser is to promote the product while keeping the display as inconspicuous as possible. The signage system allows for bold, interchangeable graphics. The Iris Hosiery and Wolverine Worldwide Display was created by Kent Design & Manufacturing, 3522 Louma Drive, S.E., Grand Rapids, MI 49548.

Grey Goose Vodka Wire Display

This wire display developed for Grey Goose Vodka utilizes 5/l6" wire,a 5 spot color scallop-edged Styrene oval sign module and black chrome finish with clear protective top coat. The unit is free standing and features three shelves. It merchandises both l75 litre bottles (l shelf, 3 facings, 3 deep) and 750 ML bottles (2 shelves, 4 facings/shelf, 4 deep,) to coincide with the introduction of multi flavors. The display provided feedback to justify a national "Roll-Out" of a promotion to include an additional flavor. The Grey Goose Vodka Wire Display was created by Art Wire Works, 540l W. 65th Street, Chicago, IL 60638.
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