Qwest Launches Interactive Retail Kiosks
Qwest Communications has launched a new generation of interactive retail kiosks. Qwest has unveiled kiosks in shopping centers in Colorado, Iowa, North Dakota, Washington and Arizona, with plans to open additional locations across the company’s 14-state region.
All of the residential and small-business products that Qwest offers, including voice services, Qwest high-speed and fiber-optic Internet services, Verizon Wireless service and DIRECTV® service, are available at the Qwest kiosks, but the goal of Qwest’s new retail strategy is to let consumers experience the very broad set of products and services Qwest offers, and see how these services can be mixed and matched to suit their lifestyles.
Jim Vogel, V.P. at Qwest, said, “The Qwest kiosks show consumers how the right mix of products and services available through Qwest - high-speed Internet, Verizon Wireless, video and voice - can work together.”
AT&T Launches Interactive Display Program
AT&T's new digital retail program keeps shoppers and customers “in-the-know” about AT&T Products. The objective was to assist with sell through of AT&T’s DSL and Uverse products.
A permanent kiosk was developed with 27" flat screen monitor, 15" touch screen monitor, integrated keyboard, concealed pc with internet connection and interchangeable graphics.
The AT&T EMS Interactive Display Program was launched at AT&T retail locations throughout the U.S. and was created by Performance Rettail Marketing, Bensenville, IL.
Estee Lauder Lab Series Features Interactive Display
The Estee Lauder Lab Series Skin Care For Men product line is using a digital solution comprising LCD screens and RFID (Radio Frequency Identification) tagged products fully integrated with both signagelive (www.signagelive.com) and traditional retail point of sale, which when picked up, play back video specific to the selected product along with cross-recommendation to other products in the range. In addition, a special tag presented by a Lab Series Consultant turns the screens into a skin scanner enabling a customer’s skin type to be analyzed and suitable products recommended.
This RFID P.O.P. solution was created for the Estee Lauder Lab Series products for men by Lime IT (www.lime-it.co.uk), a signagelive Strategic Partner.
Z-Wave Display Brings Green Home Solutions To Fry’s
The Z-Wave-based home management solutions are now available in Fry’s stores across the nation, making it the first retailer nationwide to offer affordable energy savings for the whole home.
Yan Rodriguez, Director, Home Networking & Access with Wayne-Dalton, one of the members of the Z-Wave Alliance, said, “Our offerings at Fry’s will provide consumers with easy to install wireless products that can solve real challenges for today’s busy homeowner including energy conservation, enhanced safety and security, and remote home management from a PC or cell phone, to name a few.”
The Z-Wave display will feature products from three Z-Wave Alliance members -- Wayne-Dalton, Hawking Technologies and GE -- to provide a one-stop shopping resource for Z-Wave-enabled home automation and control solutions.
ooma Expands Retail Presence With New Displays
ooma, Inc. announced that its ooma home phone system that provides free home phone service will now be displayed at leading consumer electronics stores across the country including Best Buy, Datavision, Fry’s Electronics, Micro Center and J&R.
“We are pleased to offer consumers more retail outlets to purchase an ooma home phone system,” said Aaron Duran, V.P., Retail Sales, ooma.
An ooma system consists of the ooma Hub™ connected to a broadband connection and an existing home phone. The ooma Scout device extends the benefits of the ooma system to additional phone jacks in the home.
Platypus Displays Hydration Products
Cascade Designs, a leading marketer of innovative equipment for the outdoor enthusiast, has introduced this floor display to merchandise its Platypus line of hydration products.
The display allows for interchangeable graphic elements, has casters for mobility, and is designed to knock-down for low cost UPS shipping.
The new Platypus Floor Display provides the functionality of slatgrid to allow the use of off-the-shelf peg hooks. The slatgrid panels allow multiple merchandising options, so that retailers can tailor the display to their specific needs. This custom slatgrid is supported in a unique split construction arced frame that is bolted to a MDF base fitted with 4 swivel/locking casters for mobility. By echoing the curvilinear shapes and water-related graphic elements of the Platypus packaging, this display reinforces the brand.
This display was created for Cascade Designs by Concept Designs Inc., a Palo Alto, CA based display firm.
Kraft Foods Unveils Snack Smarter Display
Kraft Foods created the Kraft Snack Smarter display to attract consumers to the Kraft cheese section. The challenge of this display was that each retail location needed a unique, customized version to work within their store set. The display can expand from a 4' set to a typical 8' set.
The fixture has universal hardware that can work in any type of gondola. The flexible hardware also allows for additional signage (blades) to hang off the side arms to complete a retail environment. The graphic attachment is flexible to provide a customized look to each retailer location.
The Kraft Snack Smarter display was created by DB Studios, Inc. (Display Boys), Santa Ana, CA.
Life Fitness Opens Concept Shop In Dick’s Stores
Dick’s Sporting Goods will test an offering of Life Fitness cardio and strength equipment in 20 stores located in the Northeast, represented by a unique “store within a store” shopping experience branded by Life Fitness.
Dick’s Sporting Goods is adding an expanded product line-up to include health-club quality products for the home.
“We are always looking for ways to reach a new customer-base,” said Tim Wild, Vice President of the consumer business for Life Fitness, a division of Brunswick Corporation. “This opportunity with Dick’s Sporting Goods allows us to do that, while also assisting Dick’s in expanding upon their existing fitness offering.”
Dick’s will offer an experiential, interactive shopping environment through the Life Fitness “store within a store” concept. This store design features room scenes and lifestyle graphics that put the equipment into everyday living settings.
Teutonia Brand Strollers Debut In U.S.
Newell Rubbermaid’s Baby & Parenting Essentials global business unit announced the U.S. introduction of a new line of German-engineered Teutonia(R) brand premium strollers and accessories. Extensive Teutonia consumer research revealed parents shopping for premium strollers prefer a high level of customization, but options in the category have traditionally been limited to cosmetic choices of fabrics and colors. In response, Teutonia created the “Teutonia Customization Experience,” which enables consumers to personalize every aspect of the stroller -- from wheels, to chassis, to fabrics and accessories.
Using an in-store kiosk, consumers use software that guides them through the build, design and accessorize phases. The line offers three seating options, two wheel options, three stroller chassis and more than 40 colors and styles, as well as coordinating accessories like a diaper bag, reversible seat insert, and mosquito net.
Superior Nut & Candy
Floor Spinner Display
Superior Nut & Candy is using this floor spinner display to merchandise its line of nut and candy products in grocery stores.
The two sided fixed position rotors provide a clear view for a large number of product facings.
This display was created by Midway Displays, a Bedford Park, IL-based point-of-purchase display firm.
Testrite Visual Products offers a Deluxe Art Tree display that accommodates up to 32 pieces of art and graphics. The display features an 11" x 17" vertical frame header. Supports are adjustable up & down the four 80" vertical uprights. The 25-1/2" square welded steel base has 4 locking casters and a two-tone matte silver and black finish. The display can hold all types of rigid substrates. For more information, contact Testrite Visual Products, 216 South Newman St., Hackensack, NJ 07601; (Tel) 201-543-0240, 888-873-2735; (Web Site) www.testrite.com.
Midway Displays offers My-D Mite® displays, which are durable yet inexpensive. A display can be single, double, or triple tier, with the height of each tier also adjustable. Each level can hold up to 13 snap in hooks (available in different lengths which can be moved and spaced according to product requirements.) The display features a header sign with a large area for custom product graphics. It can support a substantial weight. For more information about My-D Mite® displays, contact Midway Displays, 6554 S. Austin Ave., Bedford Park, IL 60638; (Tel.) 708-563-2323; (Web Site) www.midwaydisplays.com.
Harbor Industries has been developing custom interactive displays for over 15 years. An integrated display means combining various interactive elements, such as print graphics, video displays (display or touch-screen), lenticular, lights, audio and more into a single display. Integrated displays, while attention-getting and more impactive than traditional displays, also provide consumers the opportunity to select the information they wish to receive in the manner they wish to receive it at the time they want to receive it. For more information, contact Harbor Industries, 14130 172nd Ave., Grand Haven, MI 49417; (Tel) 616-842-5330; (Web) www.harbor-ind.com.
Marv-o-lus Mfg. Co. has introduced this 16-Hook Single-Sided Display.The 1" square, 18 gauge tubular frame is economical, yet durable enough to serve as a permanent store fixture. Holes on upright tubes are spaced every inch to accommodate the height of any product. Two-piece vertical poles and a knock-down base guarantee low-cost shipping The display is 60"H x 24"W x 16" deep. For more information, contact Marv-o-lus Mfg. Co., Inc., 220 North Washtenaw Avenue, Chicago, IL 60612; (Tel) 800-236-0553, 773-826-1717; Fax: 888-840-4311; 773-265-1800; (Web Site) www.marvolus.com.
Tri-State Aluminum is a full-service aluminum extrusion company offering all services needed to manufacture and assemble extruded aluminum exhibit and display components. Tri-State Aluminum provides custom aluminum extrusions to specifications. It offers fabrication, painting, anodizing, assembly and custom packaging services. For more information, contact Tri-State Alumium, 9 Ilene Court, Bldg. 6, Unit 5, Hillsborough, NJ 08844; (Tel.) 908-281-6400; (Web) www.tristateal.com.
Diazit Co. has introduced a high definition 32" LCD stand-alone digital display. These new digital displays are self-contained with a built in digital media player and audio system. Files are created and stored on a CF smart card in jpeg, mpeg, divx, or avi format. These new low cost displays are encased in scrolling light boxes. The digital displays can be wall, tabletop, or pedestal mounted or placed on a free standing floor mount in either landscape or portrait formats. For more information, contact Diazit Co., PO Box 276, Youngsville, NC 27596; (Tel) 800-334-6641; (Web Site) www.diazit.com.
Kraft Biscuit Endcap
This display was designed to elevate the panache of Kraft's many biscuit brands while creating an emotional bond with consumers. This display fixture evokes the quality of the brand and looks like furniture. Lifestyle photos tie Kraft's products to the target The fixture uses a blend of materials to create a harmonious environment. Brand names stand out on this fixture. The Kraft Biscuit Endcap was created by United Displaycraft, 333 East Touhy Avenue, Des Plaines, IL 60018.
Behr Paint Signage System At Home Depot
Behr Paint is featuring this double sided, vertical signage system which offers information in-aisle about the product at Home Depot Stores. This signage display hangs near saleable product, but out of the aisle, to comply with ADA requirements. The display installs easily into existing fixtures. The unit is expandable and interchangeable to provide product promotion that can evolve over the display lifecycle. The universal signage system is constructed of sturdy, injection molded plastic. The Behr Paint Signage System was created by SMS, 760 Lakeside Drive, Gurnee, IL 60031.
Convenience Store Cigarette Fixture
This fixture holds individual packs and cartons and has storage drawers below. The rounded shelf fronts pull out for easy product loading with spring pushers. The fixture is constructed from wood, metal and wire and the wire and metal parts have a bright silver powder finish. The unit was designed to provide a more appealing, upscale, distinctive fixture to attract customers. In addition, the fixture provided additional storage space and organization of product to allow for easier consumer shopping and selection of the desired brand. The Convenience Store Chain Cigarette Fixture was created by Nashville Display, 306 Hartmann Drive, Lebanon, TN 37087.
Fluke Mobile Merchandiser
The Fluke Mobile Merchandiser encourages customers to "test" Fluke products by getting them out from behind a sales counter where they are traditionally merchandised. The shelves have the operational test tools secured with a retractable cable. The shelf design enables the test product to be easily changed. The main display cabinet merchandises product on wire grid hooks, secured behind a locking clear door. The header signage is tailored to specific retail channels. The Fluke Mobile Merchandiser was created by Santa Cruz Icon, 244 Larita Drive, Ben Lomond, CA 95005.
Fobus Holsters Sporting Goods Display
Fobus Holsters required a display to offer to independent sporting goods retailers nation wide. This display is used either on the counter or on pegboard. The unit combines offset printed laminated signs over a powder coated wire frame. There is a literature pocket on the front of the display for brochures. This display was created by Metaline, Displays with a Twist, 101 North Feltus Street, South Amboy, NJ 08879.
United Displaycraft offers its UD Greeting Card System which provides greeting card displays manufactured in 7 different orientations and configurations ranging from counter displays to floorstands and powerwings. There is no minimum order and the average time range from initial contact to final shipment is less than 24 hours. For more information, contact United Displaycraft, 333 East Touhy Avenue, Des Plaines, IL 60018.
Nashville Display offers this four shelf wire floor display (SKU#7142-2). The unit features adjustable shelves, dimensions of 24 l/2" wide x l7 l/4" deep x 48" high. Each shelf holds up to 25 pounds. The shipping weight is 70 pounds, packed into two displays per carton. The unit features an eggshell white powder finish. A five shelf display is also available packed l per carton. The display will be shipped from stock within 48 hours of receiving an order. For more information, contact Nashville Display, 306 Hartmann Drive, Lebanon, TN 37087.
Midway Displays Inc. offers this full view merchandiser which uses a variety of stock components on a frame. It provides a custom look at an affordable price. This display presents a neat, clean country store appealing look, making it eye-catching and offering ease of selection. The unit is very popular. For more information, contact Midway Displays Inc., 6554 South Austin, Bedford Park, IL 60638.
Mav-O-Lus Manufacturing offers the Marvelous Merchandiser, a double-sided 10 basket display. The economical 1" square, 18 gauge tubular frame is durable enough for use as a permanent store fixture. Holes on upright tubes are spaced every inch for greater flexibility. Two-piece vertical poles and a knock-down base guarantee low-cost shipping. The baskets are 24"W x 4"H x 12" deep. The rack is 60"H x 24"W x 26" deep. For more information, contact Marv-O-Lus Manufacturing, 220 N. Washtenaw, Chicago, IL 60612.
WalMart and Hasbro collaborated on a pick system to tell consumers about Hasbro's new big boxed product for three new oversized pets: Biscuit the Dog, S'Mores the Pony and Kota the Dino. WalMart wanted to showcase the large interactive animals for Hasbro's FurReal and Playskool divisions. The pick ticket system allowed consumers to have the big boxed products delivered directly to their shopping cart upon store checkout. The Interactive video monitor plays messages pertaining to each of the three products. A motion sensored sound box delivers character sounds to consumers as they pass by. For more information, contact United Displaycraft, 333 East Touhy Avenue, Des Plaines, IL 60018.
In-Store Experience offers Flex-media, a new interactive display system. The unit’s modular design allows it to be used for floor, counter or wall display installations. It is available with an array of different LCD screen sizes including 7”, 10”, 15”, 17” and 19”. There are no moving parts; the unit features all solid state electronics. The unit can feature a looping video presentation, or it can have a button activated or touch screen interface. The unit may be customized with custom panels and graphics. For more information contact In-Store Experience, 980 Post Road, Westport, CT 06880.
Back to Top
To See previous issues of Wire & Metal Displays click here
To See Previous Issues of Online Weekly in Creative's Archives, click here.
To See other Creative Online Newsletters click here
