Shock Doctor Features New Merchandising System
Shock Doctor required a new branding program that showcases its sports protection product offerings, which provide hardcore sports enthusiasts with cutting-edge technology, safety and comfort.
Duffy & Partners, a Minneapolis, MN-based branding and design firm, created a new brand identity which included a new packaging and merchandising system.
“As our products developed, our brand needed organization, with a stronger portrayal of who we are,” said Steve Washburn, President & CEO of Shock Doctor. The new merchandising system reflects the new, bold look of Shock Doctor, and reinforces the brand ideals of protection, comfort and performance.
Northern Tool Opens State-Of-The-Art Prototype Store
Northern Tool + Equipment has opened a state-of-the-art prototype store in Minnetonka, MN, offering a better display of tools and products, with unique ways to showcase them. The store’s concept is to make the shopping experience hands-on, enjoyable and efficient. It includes an actual customer workshop and a depth of hard-to-find products.
“This store is all about customer experience,” Wade Mattson, V.P., Marketing, said. With 15,000 sq. ft. of store floor to work with, visibility is key and 80% of the floor can be seen from 20 feet inside the front door. Many of the products are surrounded by accessory items for ease of shopping and specially designed showcase shelves display the depth of parts, tools and accessories. Some products are even showcased by in-shelf DVD players. There are a variety of ways for a customer to see and try the more than 15,000 tools and accessories.
Brown Shoe Displays Help Launch Fergie Footwear
Brown Shoe Co. has launched Fergie and Fergalicious By Fergie Footwear at select department stores, boutiques and national chains. Brown Shoe created two namesake footwear lines to fully capture the multi-faceted aspects of Fergie’s life as an award-winning singer, songwriter and actress - from her on-stage shoes to her red carpet stilettos to her day-in-LA flats.
“With Fergie’s widespread appeal, we needed two distinct footwear collections to capture the right look for the broadest range of consumers. These footwear collections make a piece of Fergie’s style available to women across the country. The Fergie brand consumer admires ‘Fergie the Fashionista’ and wants trend-right shoes that move easily from day to evening. The woman who wears Fergalicious by Fergie relates to ‘Fergie the Pop Culture Icon,’ and seeks shoes with an edgy look,"”said Brown Shoe Wholesale President Gary Rich. Eye-catching, metallic in-store displays featuring Fergie, support the launch.
New Balance Showcases Total Fit Line
New Balance has debuted a brand campaign that reinforces the brand’s heritage and introduces its Total Fit philosophy; the complete dedication to achieving the perfect fit.
The brand will make an increased investment at the store level with distinctive in-store displays and a “Find Your Total Fit™” instant win sweepstakes. Displays at New Balance stores and key retailers nationwide will communicate the brand’s Total Fit™ story. Multiple variations include shoe shelf wraps, counter cards, product glorifiers and premium fixtures with LCD screen players that showcase the Total Fit™ animation from the television ads.
“Many athletic shoe decisions are made at the time of purchase,” said Christine Madigan, Global Marketing Director, New Balance. “We will tell our brand story at retail by providing compelling brand information to deliver a differentiating in-store consumer experience that drives try-on and sales.”
SUPERVALU Launches ‘Simply Good Meals’ Destinations
SUPERVALU has launched “Simply Good Meals™” - new easy-to-recognize, branded destinations in its stores where consumers can find easy-to-make meal solutions in one spot. The program brings together all of the components needed to create a good, balanced meal for the entire family.
The Simply Good Meals program is making its debut in the aisles of the company's family of grocery stores including Acme, Albertsons, bigg's, Cub Foods, Farm Fresh, Hornbacher's, Jewel-Osco, Lucky, Shaw’s Star Market, Shop 'n Save and Shoppers Food & Pharmacy.
Most stores will initially feature up to four Simply Good Meals destinations, including two in the produce area, one in the meat section and one in the deli department. One of the destinations - known as 4:15™ - will feature a selection of items that allow busy moms to create a good, easy, home-cooked meal for a family of four for under $15 and, in many cases, in 15 minutes or less.
KIND Laundry Detergent Displayed At Dry Cleaners
Winning Brands Corp. of Canada is marketing its KIND Laundry Detergent and KIND Fabric Softener within U.S. drycleaner outlets. Winning Brands CEO Eric Lehner, said, “There are more than 30,000 drycleaner locations to which it is suitable to offer revenue enhancing retail products. Now, consumers will have the opportunity to pick-up particularly good eco-responsible KIND laundry detergent and fabric softener for use at home when they pick-up or drop off goods at the drycleaner or are waiting to pay for their drycleaning.” KIND Laundry Detergent is highly concentrated in order to provide up to 32 loads in the convenient 32 oz bottle.
Little Giant Displays PondWorks Program
Franklin Electric has taken bold steps into the competitive water gardening industry. It is launching a new Little Giant® PondWorks® program featuring innovative products, color-coded packaging, consumer-friendly collateral materials and innovative point-of-purchase displays.
The PondWorks® program has been upgraded and enhanced with comprehensive pond kits, disappearing water feature kits and basins, biological filters, accessories, fountains and Microbe-Lift® health and maintenance products. Complementing the new product line is a merchandising system that provides customers with the inspiration and confidence needed to take the first step in creating their own custom pond or water feature.
Color-coded packaging, consumer-friendly collateral materials and informative p.o.s. displays simplify the product selection process, improve the sales percentage and increase the bottom line for retailers.
Sam Pievac Co. has introduced this mobile p.o.p. display. Made with MDF shelves, metal tubing and grid panels, this display features curved side panels that accept hooks and other grid accessories. Custom colors and finishes are available. For more information, contact Sam Pievac Co., 14044 Freeway Dr., Santa Fe Springs, CA 90670; (Tel) 800-742-8585. (Web site) www.sampievaccompany.com
Diageo Debuts Virtual Bartender
Diageo has developed the Virtual Bartender, an interactive touch screen kiosk placed at the point of purchase to enhance the shopping experience.
The Virtual Bartender features brand education, cocktail preparation and party planning tools, as well as the capability for consumers to email drink recipes and print shopping lists in store. This state-of-the-art merchandising vehicle helps drive up-sell through brand education and generate multiple purchases through party planning tools.
“The Virtual Bartender” provides a variety of information in an entertaining and user-friendly way and is a great resource to educate store staff and consumers,” said Paul Warren, Trade Marketing Off-Premise Manager. “With DIAGEO brands prominently displayed, consumers get everything they need to stock their bar, plan a party and serve the best cocktails.”
LEGO Group Uses Interactive Kiosk To Boost Retail Sales
The LEGO Group is launching its “DIGITAL BOX” terminal in selected toyshops and LEGO stores worldwide. The DIGITAL BOX terminal from the LEGO Group shows children exactly how the product will look when it has been fully assembled, even before they open the box.
This interactive terminal will utilize innovative technology supplied by metaio (www.metaio.com), in the form of a software program specially-developed by the Munich, Germany-based experts in augmented reality solutions. Together with a camera and display screen, the software lets LEGO packaging reveal its contents fully-assembled within live 3D animated scenes.
Children can hold special LEGO boxes up to an interactive kiosk and watch a 3D animation of the product inside the box superimposed on the box.
Rockband Interactive Kiosk
This display for the ROCKBAND Music Video Game, was created to enhance the realistic performance aspect of the Rockband game while providing solutions for in-store contests. The unit is designed to be flexible with dimensions customized for each account.The Kiosk draws consumers through design, sound, monitor of live performances and the option for interactive play individually or with a group. This display won a Gold OMA in the Electronic Interactive and Technology Category and was created by Design Phase, 1771 S. Lakeside Drive, Waukegan, IL 60085.(Web site) www.dphase.com
Miller Welding "Powershop" Store Set
This five-piece Store set was produced for Miller Electric Co., which wanted to build brand recognition for its welding machines and accessories in welding distributor showrooms. The Powershop Store Set creates a total merchandising solution for showrooms. This display won a Gold OMA in the Limited Production Run Category. The Miller Welding “Powershop” Store Set was created by Menasha Packaging Company, Brooklyn Park, MN, and 601 East Erie Avenue, Philadelphia, PA 19134.(Web site) www.menashadisplay.com
Sony Smile Shutter End Cap Display for Best Buy
Sony featured this endcap display to introduce and demonstrate its new Smile Shutter Technology to Best Buy Shoppers. The display features two Sony CyberShot cameras with the Smile Shutter feature, accessories and a TV Monitor with looping video highlighting the features. There is also a Cybershot Camera embedded in the display which takes the photos of the customer and displays it on a smaller TV monitor. The flash of the camera draws consumers to the display and invites them to participate by smiling. This display was created by AMD Industries, 4620 West l9th Street, Cicero, IL 60804. SILVER OMA.(Web site) www.amdpop.com
Solio Counter Demo Display
This display was designed to demonstrate a portable solar charger for small electronic devices. It let’s consumers touch and feel the Solio charger. The graphics and icons reflect a green sensitivity that highlight the environmental benefits. The use of formed sheet metal gives the display weight and allows the consumer to move the product without the risk of moving the whole display. The display’s small footprint meant that the retailer did not have to worry about an oversized counter display blocking valuable space. This display was created by One Source Industries, 15215 Alton Parkway, Irvine, CA 92618. BRONZE OMA.(Web site) www.sourcedisplays.com
Pioneer Pro DJ Retail Experience Display
This display was designed to enable shoppers to "Hear, See and Feel the Pioneer Difference!" It allows the consumer to have a better tactile experience with the products. The consumer can also see what combination of products is available with the simple touch of a selector button. This display was created by Kosakura Co., 2215 S. Standard Ave., Santa Ana, CA 92707. SILVER OMA.(Web site) www.kosakura.com
Moet Floor Display
This floor display for Moet's premium accounts features a locking Showcase. The unit was produced with Melamine wood panels. An acrylic dual locking theft resistant door protects the expensive product. The graphics are 4-color litho spot mounted to styrene panels. The logos were applied by silkscreen. All aspects of this project were produced in a domestic production facility. The Moet Floor Display was created by Flair Display, Inc., 3920 Merritt Avenue, Bronx, NY 10466.
Coca Cola Floor Display
This modular display is constructed of metal and vacuum formed. The objective was to have a modular, multi-brand floor rack that shows some of the brands of the group, and also that could be used as a single brand display. The display helped increase sales by 15% at the convenience stores plus presented a very attractive floor display. The Coca Cola Floor Display was created by MEASA Displays Mexico, Castulo Garcia #51 Col. La conchita, Mexico City, DF 13360.
Dr Pepper Venom Spiral Snake Rack
This display features a unique, sleek spiral design with dimensional simulated life-like snake that is positioned from the bottom of the display up, to the two-sided header card with its red and black snake eye branding. The unit holds l6 bottles of 4-packs per shelf for a total of 80 bottles. The "Knock Down" display is designed with freight savings in mind. The spiral snake display translates the energy theme "Piercing Energy that Strikes Back." The Dr Pepper Venom Spiral Snake Rack was created by Applied Merchandising Concepts, Inc., 15 Beechwood Avenue, New Rochelle, NY 10801.
Cheese and Wine Display
This is a multi functional display. The lower shelves are made of wood and glass to hold bottles of wine in a modern but classic look. There are pockets to hold recipe cards, newsletters packed with product information, and books which feature cheese products matched with the best corresponding wine. The top portion is also designed to feature two wine bottles. This display was created by Lingo Manufacturing, 7400 Industrial Road, Florence, KY 41042.
Barnard Griffin Wines Banner Stand
This upscale, 6 ft. - 9 ft. powder coated metal stand displays a 4 foot silk banner. It was designed to showcase l2 - 56 cascading cases of wine, cut flowers and a banner for Barnard Griffin Wines which communicates the “Tulip Label” branding. The unit conveys an elegant look and feel of fashion while adding interest and appeal to the wine aisle. This upscale metal banner stand was created by Pinquist Industries, 63 Meserole Avenue, Brooklyn , NY 11222.
Glaceau Gravity Feed Display
This gravity feed tubular wire display features bottle shaped sides with interchangeable graphic panels. It accommodates several different shaped die-cut headers. It merchandises ninety-six, 1 liter SmartWater bottles. The three sided, die-cut reversible header panels feature brand spokesperson, Jennifer Aniston. The compact display footprint maximizes available retail space. The Glaceau Gravity Feed Display was created by New Business Solutions Inc., 1F Enterprise Place, Hicksville, New York 11801.
Beverage Shelf Extender
Practical Retail Merchandising offers a special shelf extender for beverages. The display prominently displays a bottle extended from a store shelf or floor display while colorful graphics call attention to the product. The display is engineered to install easily. For more information, contact Practical Retail Merchandising, 7 Williamsburg Road, Evanston, IL 60203.
ethos Water Rack
North American Coffee Partnership wanted a clean simple merchandiser that conveyed a premium brand with a purpose. This display gained off-shelf inventory for ethos, and conveyed the message "Helping Children Get Clean Water". The ethos Water Rack was created by Racks Inc., 7684 St. Andrews Avenue, San Diego, CA 92154.
Beverage Organizer Display
This display organizes the beverages, billboards the product and automatically offers face lanes. The unit is from stock and is customized with a shelf management merchandiser system. It can be inclined to gravity feed. One-piece construction speeds installation and minimizes installation costs. The unit may be mounted to various shelf styles, and can be tailored to any size container. The Beverage Organizer Display was created by Trion Industries Inc., 297 Laird Street, Wilkes-Barre, PA 18702.
Testrite Creo Display System
Testrite Visual Products’ Creo display system, an innovative modular display system designed in Italy, features tool free assembly and heavy load capability. Creo doesn't have a lot of components, but it is designed to be configured in many different ways. One of the many types of displays that Creo can be used to create is furniture quality podiums. Testrite has the exclusive license to manufacture Creo in the United States. For more information, contact Testrite Visual Products, P.O. Box 3015, S. Hackensack, NJ 07606.
Chemetal manufactures more than 100 different metal laminate designs for all types of display applications. Many Chemetal finishes are made entirely of aluminum, the most recycled material on the planet. Some of Chemetal’s aluminum finishes contain up to 85% recycled content, which contributes to LEED MR Credits 4.1 and 4.2. Also, Chemetal is not petroleum-based, unlike many plastics, resins and other commercial interior products. Chemetal also offers bending, forming, die cutting, hole punching, beveling, and cutting services and can create custom formed pieces. For more information, contact Chemetal, 39 O'Neill Street, Easthampton, MA 01027. (Web site) www.chemetalco.com
Outwater Plastics Industries offers NuMetal High Pressure Metal Laminate for display applications. NuMetal Laminates are real aluminum, stainless steel and copper foils laminated to a phenolic backing. NuMetal laminates are offered in a wide variety of different colors and embossed decorative patterns. Polished surfaces in the NuMetal collection are anodized. Brushed, Matte and Mill surfaces are lacquered for protection. For more information, contact Outwater Plastics Industries, 24 River Road, Bogota NJ, 07603. (Web site) www.outwater.com
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