Virgin Megastores Launch MegaPlay Kiosks Nationwide
Virgin Megastores have placed custom-built Virgin MegaPlay kiosks throughout their North American Megastores. The MegaPlay kiosks are the most advanced entertainment preview system in the market today, which will allow customers to ‘try it before they buy it’ by instantly accessing a database of over 2.4 million CD tracks and 10,000 DVD movie trailers, through an easy to use touch-screen interface.
“Holiday shopping can often be stressful and time consuming, so our goal was to create an enjoyable and interactive holiday shopping resource to reward our loyal customers,” said Glen Ward, CEO, Virgin Entertainment Group, NA. “Through the use of the MegaPlay kiosks customers can now search, browse and receive recommendations for the perfect gift for the entertainment enthusiast in their life.”
RCA Scenium Launched With Innovative Display
The Thomson and RCA Scenium brand of widescreen High-Definition color TVs, DVD players and high-performance home theatre products will be easily identified by consumers, thanks to distinctively designed p.o.p. displays that will be utilized in retail stores around the globe to support the Scenium launch.
“The key to acceptance of a dramatic new design and technology concept is largely based on the comfort level that consumers have when they first view the new products,” said Jim Gateman, V.P. Consumer Communications and Marketing Services Worldwide. “We feel the Scenium range of products will benefit by having a flexible display that projects the aura of a sophisticated yet consumer-friendly breakthrough in home entertainment.”
The display consists of a platform base that defines the required footprint for the retail floor set-up. The backwall, a two piece silk screened acrylic panel holds a circular panel that features the Thomson or RCA Scenium logo. The wall is adjustable up or down, giving retailers the flexibility to maintain a height consistent with the store environment. Included in the display is a free standing banner stand that features the Scenium logo, graphics and a two-sided brochure holder. The display is made primarily of heavy-gauge sheet metal painted with an industrial coating for durability. The quick-set design has no visible electrical cables, all of which are easily connected to installed outlets built into the display.
“We feel the strength of the RCA Scenium retail display design lies in its simplicity, allowing the products to stand out on any crowded retail sales floor and providing the consumer with a clear picture of the advantages offered by the Scenium range,” said Keri Frantom, Director of Marketing Services.
Ms. Manicure Display Offers Complete Nail Care
Paris Presents, Inc., Gurnee, IL, is promoting its Ms. Manicure nail care program featured in this 4-cup wire display rack. The eye-catching display promotes impulse purchases of nail files, tools and gifts in only 12" of space.
Each cup item ships filled in a shrink-wrapped, durable plastic cup, which can be placed in the wire display. The display signage features a drawing of Ms. Manicure, a nail care personality and authority on “tips and tools for noticeable nails.” The Ms. Manicure display is designed to offer maximum merchandising flexibility.
The Ms. Manicure line is available at food, drug, mass and specialty retailers nationwide.
Castle X Goggles Launches New Display Program
Castle Sales Co., maker of Castle X brand goggles, wanted to give its independent sporting good retailers a display that promoted its products and allowed for retailer flexibility.
This display incorporates a concaved, laser cut, steel background and a floating brushed aluminum Castle X logo at the top that gives the unit an “extreme sports” type-feel. The display can be mounted on slatwall in any retail environment, from general sporting good stores, to ski resort locations, snowmobile and other powersports equipment retailers, effectively differentiating the Castle X brand from the competition. The display holds a lot of product in minimal space, thus giving dealers a high rate of return.
This Castle X Goggles display was produced by Visual Marketing, Inc., a Chicago, IL-based point-of-purchase display firm.
Zyliss Debuts European Kitchen Tool Center
Zyliss required a modular merchandising system to display its line of hand-held kitchen tools consisting of both carded hanging and boxed products. Felbro, Inc., a Los Angeles, CA-based display firm, created a contemporary system utilizing modular 2-foot display components that reflected the Zyliss image.
The heart of the display system is the square perforated sheet metal back panel that allows for the display to be merchandised with hooks for carded hanging product or wire baskets to accommodate boxed products. The display system can be utilized as a one-sided unit or additional hooks and baskets can be added to create a two-sided display. Panel bracket connectors can be used to create 4-foot, 6-foot and 8-foot configurations. The display also has casters so retailers can easily move it. The base and printed graphics are Zyliss blue and the display’s metal components are powder coated silver to match the high-tech finish of many of the products.
Keebler Vanilla Wafers And Jell-O Pudding On Display
Keebler is using this display to merchandise Keebler Vanilla Wafer product in a secondary placement in grocery stores. The shelf extender offers customers boxes of Jell-O pudding for shopping convenience.
The three-shelf display is made of wire, sheet metal, and four-color process graphics. It is painted yellow and blue powder paint to match the exact branded colors of the Keebler Vanilla Wafers. The colorful graphics create an inviting image of a prepared dessert using both items offered for sale on the display.
The Keebler Vanilla Wafers and Jell-O Pudding display was produced by SMP Display Design Group, a point-of-purchase display firm located in Chattanooga, TN.
Pioneer End Cap Displays Meat Snacks
Pioneer Snacks is using this end cap free standing display to accommodate the complete line of Pioneer meat snacks.
The display was designed to appeal to the teen market with bright colors and unique tube graphic supports.
Through the use of modular hooks and trays, this unit satisfied five different plan-o-grams. The open-end design allowed easy placement of hooks and trays.
This Pioneer Snacks wire floor merchandiser was created by Kent Design & Manufacturing, Inc., a point-of-purchase display company located in Grand Rapids, MI.
ITC offers custom wire mesh display grids for positioning products at highlighted display positions. ITC’s rigid wire mesh construction offers excellent product visibility, flexibility and easy set-up. It is available in custom sizes, selected colors, plus powder coated and galvanized finishes. For more information, contact ITC Manufacturing & Powder Coating, 110 South 41st Avenue, Phoenix, AZ 85009; (Tel) 800-567-6592, (Fax) 602-415-1444.
Dupole Inc. manufactures Pole Systems, which are simple to install and easily adjustable. The Pole Systems provide a strong pole support with a locking mechanism. Poles are made from stainless steel, glass and wood. All baskets, railing rings and holders are chrome plated. For more information, contact Dupole Inc., 9212 Mira Este Court, San Diego, CA 92126; (Tel) 858-536-9793, (Fax) 858-536-3342, (Web) www.dupole.com.
Alusett Top Deck Systems offers Mallforms Kiosks, which are completely reusable and can be designed or will expand to fit many point-of-sale and display needs. Strategically positioned kiosks serve seasonal and temporary retailer needs. For more information, contact Alusett Top Deck Systems Inc., 44753 Centre Court, Clinton, MI 48038; (Tel) 586-263-1550, (Fax) 586-263-1554, (Web Site) www.mallforms.com.
Harrington & King Perforating Company offers quality, efficiency, product inventory and thousands of dies including round holes, square holes, hex holes, slot holes and decorative/other, to be a one stop source for any perforating need. With the company’s in-stock program called “Holes In A Hurry,” it can ship by 5 p.m. the same day if the order is placed by noon. Stocking warehouses from coast to coast help speed delivery. In addition to stock items, the firm has a large inventory of various perforations in different sizes, gauges, and metals. For more information, contact Harrington & King Perforating Co., (Tel) 800-621-3869, (Fax) 773-261-1686, (Web Site) www.hkperf.com.
Cruiserworks Displays Boots And Accessories
Cruiserworks, a line of premium, waterproof full-grain leather boots and accessories, debuted its products at retail this winter with point-of-purchase displays designed to make them stand out. The new retail presence comes after four years of online-only sales.
“We set out to capitalize on the feel of the Cruiserworks brand, and its all-American, open-road appeal through the merchandising that would define Cruiserworks’ transition from an online brand to one that could be purchased at motorcycle shops,” said Rich Gausselin, V.P. of Marketing at Visual Marketing Inc., a Chicago-based display firm, which created the displays for Cruiserworks.
The Cruiserworks Slatwall System and the Freestanding Merchandiser capture the brand's essence with a design that includes a fabricated diamond plate platform that replicates the look of chrome.
The displays showcase the boots and socks in configurations that are adjustable by the retailer in order to regulate the product mix.
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