Creative Online

CREATIVE Wire & Metal Displays
October/November, 2002



AT&T Wireless Display Showcases 3G Technology

AT&T Wireless required a display that would reflect the exciting qualities of new 3G phone technology.

Curved shapes, metals and acrylics were used to give this display a “high tech” look. Color, along with wood surfaces were combined to bring in a softer appearance. An inviting openness was achieved by hanging various elements off two vertical poles.

More than 2,000 displays were produced for AT&T Wireless retailers.

The AT&T 3G Platinum display was designed and produced by Display Network, a p.o.p. display firm located in West Chicago, IL.



Worth Featuring Demo Bat Station Display

Worth Inc. wanted to introduce an attractive eye catching bat station that gives customers an opportunity to try out a Miller Reid bat before making a purchase.

The Miller Reid Bat display is two-sided with a four-color process and one spot color vacuum-formed header. The body was constructed using wire and sheet metal to support eight bats displayed in the demo station.

Both sides of the display were created with a wire literature holder.

This Worth Demo Bat Station was produced by SMP Display & Design Group, a point-of-purchase display firm located in Chattanooga, TN.



Shimano Displays Clipless Pedal/Shoe Fitting Bench

Shimano American of Irvine, CA, is using this unique fitting display bench for its line of clipless pedals and cycling shoes.

This selling tool places the clipless pedals out on the floor with the cleated bicycle shoes. This allows retailers to present the pedals in a secured manner without having to keep the high value products underneath a glass countertop. The bench can accommodate up to six Shimano pedals and can be easily configured to match a retailer’s inventory.

Powdercoated steel construction guarantees that the fitting bench is built to last. Shimano branding is prominently placed throughout the bench, which commands attention on any retail floor. Slatwall slots on the rear panel of the bench allow for accessory attachments, such as a literature holder. A slide-out drawer provides additional storage.

This Shimano Bench was produced by Concept Designs, a Mountain View, CA-based display firm.



Trion Industries, has introduced the EWT Shelf Works system, an expandable wire tray system designed for wire shelving. It mounts via a proprietary pushbutton/front rail system as well as by ordinary wire ties and as a freestanding unit. The system takes up virtually no additional vertical space. Powder coated galvanized wire with touch Celcon plastic adaptors offer both economy and long life in harsh environments. The open wire design sheds dust and dirt, and promotes air circulation making the EWT well suited for cooler and freezer applications. The system adjusts from 5" to 12" wide facings to accommodate any shape package. For more information, contact Trion Industries, 297 Laird Street, Wilkes-Barre, PA 18702; (Tel) 800-444-HOOK, (Fax) 570-823-4080; (Web Site) www.trionind.com.



Trion’s new Shelf Works Specifier provides both system details and guidance on shelf management applications for particular products. It describes six styles of systems, 4 materials ranging from wire to extruded to molded to clear plastic; 4 styles of automatic sales including spring, gravity, weighted-gravity and manual feed; and 2 styles of pull-out shelf systems. For a copy, contact Trion Industries, Wilkes-Barre, PA, (Tel) 800-444-4665 (Web) www.triononline.com.



Midway Displays, Inc. offers a brochure featuring its line of display components, which are designed to be mixed and matched to create versatile merchandisers. For a copy, contact Midway Displays, Inc., 6554 South Austin Avenue, Bedford Park, IL 60638; (Tel) 708-563-2323, (Fax) 708-563-2331, (Web site) www.midwaydisplays.com.



Display Offers Sports Performance Drinks

PacificHealth Laboratories has introduced a permanent display that contains all of its sports performance drinks including the new Accelerade sports drink and Endurox R4 recovery drink.

The company is using the display to expand distribution of its sports drinks into food, drug and mass retailers.



Marvel Comics Spinner Floor Display

The Marvel Comics Display features two tiers which turn independently with each tier holding 25 pockets. The display features 10 vertical graphic panels that are interchangeable, which allow for outstanding brand identity and the opportunity to present the main Marvel heroes. The display has a durable black powder finish. This promotional unit provides a freestanding merchandiser which obtains additional titles, increases visibility and increases sales and distribution. The Marvel Comics Spinner Floor Display was created by Nashville Display, 1415 Elm Hill Pike, Nashville, TN 37210.


NK Lawn & Garden End Cap Display

This display is constructed from wire and metal and merchandises a wide variety of seeds for fruits, vegetables, flowers and herbs for the lawn and garden. The objective was to provide a major retail chain with a permanent year round end cap display offering the consumer a wide selection of product, and to increase sales and profits. Vertical and horizontal sign panels provide strong brand identity. The unit achieved all of its objectives. The NK Lawn & Garden End Cap display was created by Nashville Display, 1415 Elm Hill Pike, Nashville, TN 37210.


LaCrosse Power Tower

This 3 Tier, 12 Hook Power Tower offers the customer real choices. It is large enough to support an entire line, yet is not a bulky display. The Power Tower line offers versatility, visibility and strength. It can cross merchandise with other products to create weekly specials or seasonal promotions. The Power Tower offers customization including 3 tiers, 4 tiers and each tier may be loaded with product. The tiers may be provided with trays or open baskets or a combination. The U-shaped base of square tubing gives added stability. The LaCrosse Power Tower was created by Midway Displays, Inc., 6554 S. Austin, Bedford Park, IL 60638.


Tire Wall Display Information Center

This consumer friendly information center is constructed of wire, tubing and sheet metal in 48" wide modules. It allows consumers to easily compare the features, benefits and pricing of each tire. The unit sets up quickly on a 78" high gondola. As tires are added or eliminated from stock, the retailer can easily change the display layout to accommodate a new module. Each module can also display aftermarket custom wheels. The Tire Wall Information Center was created by Thorco, 1300 E. 12th Street, Lamar, MO 64759.


Finish Line Bicycle Accessories and Supplies

This sturdy, attractive spinner display uses several kinds of materials. It features a welded tubular steel frame along with wire shelving. SBS imprinted graphics top the display. A premium turntable offers smooth rotating action to provide a durable, long-lasting display that is easy to set up. The Finish Line Bicycle Accessories display was created by NYSCO Products LLC, 2350 Lafayette Avenue, Bronx, NY 10473.


Informational Counter Top Displays

These displays were designed to permit customers to review sales information, features and benefits of items contained in glass cases. The sixteen-pocket countertop display and thirty-two pocket countertop display allow the retailer to insure that customers have the right information every time. Both are in use at Wal- Mart stores featuring GPS and marine electronics in the sixteen-pocket display and sports optics (rifle scopes and binoculars) in the thirty-two pocket display. Both are attached to the countertop with four suction cups. They use 6" x 3" pockets holding two-sided fact cards, and are powder-coated. The displays were created by Vidpro International and are available from SalesEdge Displays, the new display division of Vidpro International which offers both pre-designed and custom wire displays. SalesEdge Displays, 624 W. Crosby Road, Suite 124, Carrollton, Texas 75006.


Modular Tire Gauge Display

This modular display is able to utilize five baskets for impulse retail buying. The single frame can accept any or all of the baskets of tire gauge products in a small counter top footprint. The initial roll-out went to 3,000 automotive supply stores throughout the U.S.A. This Modular Tire Gauge Display was created by Art Wire Works, 5401 W. 65th Street, Chicago, IL 60638.


POP Tart Overload Merchandiser

This display was designed to produce a heavy duty permanent mobile merchandiser to accommodate several hundred units of 8 ct and 12 ct POP Tarts. This display retains the Kellogg look and quality of more aesthetic merchandisers. It allows for product to be easily shopped from three sides. It was designed to position as an end aisle or free standing unit. Through the use of the steel tube and heavy gage wire, coupled with precise engineering of support cantilevers, this mobile unit achieved the goal of merchandising this unusually heavy load. Four color graphics on styrene were utilized on the side and head. The open angle side allows for 3-sided shoppability. The POP Tart Overload Merchandiser was created by Kent Design & Manufacturing, 3522 Lousma Drive, SE, Grand Rapids, MI 49548.


Tanqueray No. Ten

This display introduced the product which was a premium brand line extension for Tanqueray. The display is constructed of wire and tubing, powder coated, and holds one case in a small footprint. The display also featured brushed aluminum laminated to MDF, to form the hexagon shaped base. The header has interchangeable graphics capabilities. The Tanqueray No. Ten Wire and Tubing Floorstand was created by Flair Display Inc., 3920 Merritt Avenue, Bronx, NY 10466.


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