Starbucks & Kraft Introduce Interactive Display Unit
Starbucks Coffee Co. and Kraft Foods, Starbucks’ grocery sales partner, recently introduced the Starbucks Interactive Unit (SIU), a touch-screen display to give grocery consumers insight on the best way to enjoy Starbucks coffee at home. The SIU will be featured in 4,000 grocery stores per year for eight to twelve week rotations.
The SIU’s touch-screen allows consumers to navigate through content areas such as, “Our Coffees,” “The Starbucks Difference,” and “Taste Matcher.” “Taste Matcher” shows consumers which Starbucks coffees best fit their individual tastes. The interactive experience is further enhanced with full-motion video and music.
Dave Sachs, Category Business Director, Kraft Foods, said, “In supermarket tests, the Starbucks Interactive Unit increased shopper visits to our shelf by 200 percent.”
The SIU was engineered by Netkey, Inc., Branford, CT. The Guild Group, White Plains, NY, worked with Starbucks and Kraft to develop the look and content of the interactive display.
Au Bon Pain Cafes Feature Interactive Nutrition Kiosks
Au Bon Pain, a French bakery café chain, is rolling out interactive Nutrition Kiosks that offer customers in-depth ingredient and dietary information about each Au Bon Pain menu item, from sandwiches to baked goods to specialty beverages. Updated to reflect seasonal menu changes, customers can always learn precisely what they are eating by simply touching the kiosk’s screen.
“By adding Nutrition Kiosks to our cafés, we are assisting customers who crave health and nutrition information to make informed meal choices,” said Frank Guidara, CEO of Au Bon Pain.
In addition to general nutrition and ingredient information, the Nutrition Kiosks have a feature that caters to customers with specific dietary needs. On demand, the kiosk can serve up menu items based on several categories, such as meal choices that are lower in sodium, calories, saturated fat, and carbohydrates.
Covey Run Displays Offer Savings On Premium Wines
Canandaigua Wine’s Covey Run Winery is offering consumers significant savings with its “Welcome To The Vineyards Of Covey Run” $3.00 off mail-in-rebate promotion.
To build on this campaign, Covey Run is conducting a “Fall Harvest in the Vineyards of Covey Run” national in-store promotion. Consumers will receive $2.00 off when they purchase a bottle of Covey Run Chardonnay, Merlot, Cabernet Sauvignon or Syrah.
As part of this promotion, Covey Run is also offering consumers a six-month subscription to Food & Wine Magazine for $6.
TaylorMade Fitting Carts Drive POP On To Golf Range
TaylorMade golf has introduced these custom fitting carts to the driving range. Designed for the local golf pro to use as a fitting center, custom sizing and fitting new clubs, this TaylorMade fitting cart puts the brand personality into the buying process.
Karin Lysek, Global Marketing Manager, TaylorMade, said “The key for us is to brand every touchpoint in the golf experience from the pro shop, to the practice range, to the course. These custom carts reinforce all of our branding from the mass media and point of sale.”
The custom fitting cart has a lock down top to secure clubs for overnight storage, and large, custom tires for improved handling.
The displays were created by NIR Inc., headquartered in Portland, OR.
Callaway Display System Features Odyssey Putters
This display system is designed to enhance the look of Callaway’s Odyssey putters. The display allows for easy product removal and replacement. It also provides a great place to practice putting.
The hanging display system has a small footprint. It holds up to 20 Odyssey putters and can easily expand to create a larger retail environment.
The display was produced using silk-screened Komatex, powder coated metal, polypropylene dipped wire and silk-screened logo treatments.
Callaway’s Odyssey Display System was created by The Display Boys, located in Irvine, CA.
Johnson Bros. Metal Forming Co. offers Metal Price Card Mouldings for p.o.p. applications. Johnson Bros. has existing tooling available for 3" - ¾" Card Spacing in 2 7/8" long up to 20 feet long. The metal can be prefinished, brite for plating, or plain for painting, in .014 - .048 thick. Samples are available. For more information, contact Johnson Bros. Metal Forming, Co., 5520 McDermott Dr. Berkeley, IL 60163; (Tel) 708-449-7050; (Fax) 708-449-0042 (Web Site) www.jobroco.com.
Midway Displays Inc. offers stock floor merchandisers such as this Harmony Snack Floor Spinner, an economical display for any pegable/carded item. The Harmony unit uses five tiers with a 20" imprinted base. A variety of bases, rotors, hooks and pole sizes are available to create a unit that best fits a product's needs. The stock display may be customized by adding a company logo to the 20" base. A counter version is also available. For more information, contact Midway Displays, Inc., 6554 S. Austin Ave., Bedford Park, IL 60638.
Nashville Displays offers this stock Paperback Book Floor Spinner with Top Sign Clip. This durable stock unit has 56 pockets, a black powder finish and holds approximately 224 books or videos. It is 70" high and l7" in diameter and ships UPS in one carton. A large selection of stock displays are available and may be viewed on the company's website at www.nashvilledisplay.com. For more information, contact Nashville Display, l4l5 Elm Hill Pike, Nashville, TN 372l0.
Glacier Cooler Wire Dump Bin
Glacier Cooler Company, Inc. has introduced a new wire dump bin to their product line. This display features heavy gauge wire, powder coated white and detachable legs for easy shipping. It is 30" tall, 23" in diameter and l8" deep. Interchangeable graphics on two sides allow for easy brand and promotion changes. For more information, contact Glacier Cooler Company, Inc., P.O. box 9l7, Danbury, CT 068l3.
Octapus 6 Tier 2-Sided Floor Display
This is a custom wire display. This unique 48 prong display is constructed from wire and metal and merchandises cell phone covers. The OCTAPUS base is laser cut from 3 sixteens steel and has an orange powder finish consistent with the logo on the product package. The brand logo is screened on the 2-sided styrene header sign a nd provides a strong brand identity. The display was used to obtain distribution and introduces a new product. It attracts consumers, builds brand awareness and merchandises a wide selection of cell phone covers. The Octapus 6 tier 2-sided Floor Display was created by Nashville Display, l4l5 Elm Hill Pike, Nashville, TN 372l0.
Midwest Quality Gloves "Power Tower"
This wire stock display was developed for Midwest Quality Gloves and offers great versatility. The Power Tower became a custom display by using various hook bars available. The unit is double sided with casters which increases exposure and mobility. lf a basket is added, it becomes a different display. The options are endless. The Midwest Quality Gloves "Power Tower" was created by Midway Displays, Inc., 6554 S. Austin Ave. Bedford Park, IL 60638.
Walmart Shoe Care Center
This wire merchandiser combines stock store fixturing with custom wire parts. A standard 36" endcap is converted into a Shore Care Center with the look of a custom display. The custom components consist of five wire shelf dividers, two side grids with attached measuring strips for in-store shoe lace sizing and an 8" x 30" sign channel. Stock scanner hooks are used for all pegged products. The display is shopper friendly and looks fully stocked at all times. The unit is also easy to set-up and quick to restock. Stores have reported positive feedback from customers especially in the areas of product selection and convenience. The Walmart Shoe Care Center was created by Thorco Industries, Inc., l300 E. l2th Street, Lamar, MO 64759.
4-Basket Wire Revolving Display
This low-cost wire display features basket dimensions of 8" deep with 22" diameter and l2 l/2" bottom. This is a stock unit and may be shipped between l-5 working days and there are no minimum orders. This 4-Basket Wire Revolving Display is available from Marv-O-Lus Manufacturing Co., 220 North Wastenaw Ave., Chicago, IL 606l2.
Oxen Workwear Denim Displays
This large Oxen denim display is a heavy duty mobile shelf display. It features bold signage for visuals. Sturdy shelving carry the weight of denim jeans and heavy duty wheels provide a rugged look as well as mobile flexibility. The black finish with yellow signage give the display a striking look. Front shelf channels allow additional identification. The display presents brand separation and does not allow for mixture with other brands. The Oxen Workwear Denim Display was created by St. Elizabeth Street Display, l00 Wilmore Little Falls, NJ 07424.
Iris Hosiery and Wolverine Worldwide
This high impact hosiery display is a wire and tube merchandiser developed to make a universal, knock down floor-standing display which promotes the product line on one to four sides. The unit includes a standard wire hook system that can be used on all sides to accommodate various display requirements. A primary goal for this merchandiser is to promote the product while keeping the display as inconspicuous as possible. The signage system allows for bold, interchangeable graphics. The Iris Hosiery and Wolverine Worldwide Display was created by Kent Design & Manufacturing, 3522 Louma Drive, S.E., Grand Rapids, MI 49548.
Grey Goose Vodka Wire Display
This wire display developed for Grey Goose Vodka utilizes 5/l6" wire,a 5 spot color scallop-edged Styrene oval sign module and black chrome finish with clear protective top coat. The unit is free standing and features three shelves. It merchandises both l75 litre bottles (l shelf, 3 facings, 3 deep) and 750 ML bottles (2 shelves, 4 facings/shelf, 4 deep,) to coincide with the introduction of multi flavors. The display provided feedback to justify a national "Roll-Out" of a promotion to include an additional flavor. The Grey Goose Vodka Wire Display was created by Art Wire Works, 540l W. 65th Street, Chicago, IL 60638.
Whirlpool Accessory Floor Display
This display can be used in-line or as an end cap. It has four shelves and loop prongs to merchandise accessory items for major home appliances. The display is constructed from metal, tubing, wire and slatwall and features an interchangeable header sign along with side wing end panel signage. The metal parts have blue textured powder finish. This display offers retail chains a vehicle for merchandising a wide selection of accessory items supporting the Whirlpool home appliance business. This program increased distribution and sales of accessory items. The Whirlpool Accessory Floor Display was created by Nashville Display, l4l5 Elm Hill Pike, Nashville, TN 372l0.
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