Intellifit Launches Kiosk Program In Malls
Intellifit Corp. has installed its Intellifit System in six select malls owned and operated by the Pennsylvania Real Estate Investment Trust (PREIT), General Growth Properties and Westfield Corporation.
“By using Intellifit kiosks in malls, more shoppers will be able to quickly and conveniently find the brands, styles and sizes of clothes that fit them best across all participating apparel retailers,” said Ed Gribbin, President of Intellifit.
When shoppers step fully clothed into Intellifit’s cylindrical glass booth, the system quickly and accurately captures their body measurements in about 10 seconds. The Intellifit System analyzes the measurements and compares them to the garment sizing data provided by participating retailers.
Consumers can then use Intellifit’s intuitive Find What Fits touchscreen apparel search engine to choose the types of garments for which they wish to shop. And the Intellifit System prints out the brands, sizes and styles of clothing that would fit them best.
Current retail partners for the Intellifit kiosks include: Macy’s, Levi’s, Dockers, American Eagle Outfitters, David’s Bridal, Lane Bryant, Limited Too and Land”s End.
“Installing Intellifit Systems in malls is a four-way win for consumers, apparel brands, our retailers and mall owners,” said Edward Glickman, President, and Chief Operating Officer, PREIT. “Having an Intellifit System in our mall gives us a competitive advantage over other malls in terms of value-added services that attract and appeal to customers.”
Anheuser-Busch Displays ‘Tilt’ Malt Beverage
Anheuser-Busch is kicking off the phased, nationwide launch of Tilt, an innovative malt beverage featuring an assorted blend of caffeine, guarana and ginseng.
This “5 p.m. after-work drink,” which offers a bold berry-flavor, is part of the emerging, flavored caffeinated malt beverage category and an ideal choice for those seeking something new to help start the night.
“From happy hour to a night out at a club, contemporary adults are looking for innovative beverages that fit into their fast-paced, highly-social lifestyles,” said Pat McGauley, V.P., New Products Anheuser-Busch.
“Tilt was developed with this in mind because it is suited to a variety of drinking occasions. The nationwide launch of Tilt demonstrates Anheuser-Busch’s commitment to the development of innovative new alcohol beverages,” McGauley said.
7UP PLUS With Calcium Debuts
7UP PLUS, a combination of 7UP and fruit juice with calcium, is now available nationwide in three flavors including Mixed Berry, Cherry and Island Fruit. All three 7UP PLUS flavors are low calorie, low sodium, caffeine free, sweetened with SPLENDA and contain 10 calories, 10% daily value of calcium and 3 grams of carbohydrates per serving.
“7UP PLUS is committed to putting fun and 'yum' into calcium with our delicious new soft drinks,” said Randy Gier, EVP and Chief Marketing Officer, Cadbury Schweppes Americas Beverages. “Women have responded that 7UP PLUS is exactly the type of soda they've been looking for. Offering three 7UP PLUS flavors will provide women with even more variety.”
Sherwin-Williams ProBuy Floor Merchandiser
This display is used at the front-end of Sherwin-Williams stores nationwide and is targeted to professional paint contractors.
The display features items that are promoted in Sherwin-Williams ProBuy magazine.
The display has become popular with the DIY customer as well as contractors. An added benefit of the design is casters that make the unit portable. Color coding creates definition for contractors and DIY customers.
The Sherwin-Williams ProBuy Floor Merchandiser was created by Visual Marketing Inc., a Chicago-Il-based point-of-purchase display and promotion firm.
New Fresh Produce Fixtures Promote Sportswear
Fresh Produce is a 30-year-old company with a captivating line of lush colored sportswear for females of all ages and young boys.
In keeping with its contemporary look, Fresh Produce is offering retailers 10 different display fixtures to choose from. The fixtures are made from powder coated metal, painted bead board and banded birch plywood with clear rubber casters.
The Fresh Produce fixtures were designed and produced by PUSH Display Group, a point-of-purchase display and retail fixture firm located in Broomfield, CO.
Download & Go Stations Open At f.y.e. Stores
Trans World Entertainment Corp. has partnered with WideRay to launch “Download & Go” mobile entertainment stations at TWEC’s f.y.e. retail locations in New York, Los Angeles and Boston.
The mobile entertainment content available from WideRay includes music, video games, ringtones and wallpapers. Games will be offered and can be paid for in-store through f.y.e.’s point-of-sale system. To receive the mobile content from the “Download & Go” stations, customers need a Bluetooth- or infrared-enabled mobile device. Once inside the store, customers with mobile phones will be automatically sent a wireless message with the content offer.
Fred Fox, Exec. V.P., Marketing, TWEC said, “Our partnership with WideRay will enable f.y.e. to reach customers with exciting entertainment choices.”
Aquafina Basewrap Reinforces Brand Message
This four-color 12" high x 50' roll of Aquafina basewrap presents the product in an eye-pleasing manner and is designed for both indoor and outdoor point-of-purchase applications.
The basewrap covers the skid and reinforces the brand message of purity. It attracts attention to the brand at service stations, warehouse stores, etc.
The Aquafina basewrap was created by Proprint Services Inc., a point-of-purchase display firm located in Toronto, Ontario, Canada.
Fetzer Ready To Go! Wine Packs Displayed
Fetzer Valley Oaks Chardonnay and Merlot have been introduced in lightweight, unbreakable 187ml PET bottles and will debut at Super Target stores in Ready To Go! 4-packs.
New 8-case display racks will show off the purple, pink and green carton graphics and make it easy for consumers to find the new packages. While Super Targets will be among the first to feature the new 4-packs, Fetzer has already found broad success with the package, first introduced earlier this year.
Consumer lifestyles are driving the move to a broader choice in packages, for far more wine-drinking occasions, explained John Tichenor, National Brand Director for Fetzer Vineyards. “An active, healthy lifestyle tracks closely as characteristics of consumers who also enjoy drinking and trying new wines,” said Tichenor.
Zoom Deploys Automated Retail Stores In Airports, Hotels, Malls & Grocery Stores
Zoom Systems is implementing networks of 40 sq. ft. robotic stores placed in heavily trafficked locations such as airports, hotels, and malls. Zoom Shops have a touch screen consumer interface and deliver product via a robotic arm. Leading brands can place products like digital music players, headphones, computer accessories and cosmetics directly in the path of consumers generating revenue opportunities where none existed before.
“We have developed the technology to offer consumers the hottest products from $10 to $200,” said Gower Smith, CEO of Zoom Systems. “It’s like shopping online, but consumers have the instant gratification of getting their product immediately.”
Zoom plans to build a network of 3,000 robotic stores over the next 24 months and to grow to 10,000 stores in the next five years.
Trion Industries offers the WONDERBAR Display Hook System, featuring a heavy-duty 1" Square Cross Bar Tube. The system mounts in coolers, freezers, dry goods areas, and on standard gondolas. ColorPerm® powder coating resists the effects of harsh environments. Standard colors are White, Black, Beige and Silver. The Cross Bar is available in 48" and 36" lengths. Heavy duty 0.281" (1 gauge) diameter wire hooks are available in 12", 14" and 16" lengths. AdjustaView™ Labeling is available to run across the front of the display area. AdjustaView™ accepts economical plain-paper labels and can be angled at -15º, 0º, or +15º. For more information, contact Trion Industries, Inc., 297 Laird Street, Wilkes-Barre, PA 18702; (Tel) 1-800-444-4665; (Fax) 570-824-0802; (Web) www.triononline.com
Testrite Instruments has introduced Traveler™ Banner Stands, which are banner stand and travel bag combos. The Traveler™ BN is a classic banner stand featuring easy-to-use aluminum clutch locks, with TB Travel Base adds sleek styling. BN models accept 1 or 2 banners or use without dowels with foam core graphics as inexpensive sign holders The BN2 Banner Stand is adjustable in height adjusts from 36" to 96." For more information, contact Testrite Instruments, 135 Monroe Street, Newark, NJ 07105; (Tel) 888-873-2735; (Fax) 973-589-4196; (Web Site) www.testrite.com.
Testrite Instrument offers a Product Design Guide featuring its OEM products for all types of displays. The Guide features Telescoping Tubes, Extension Poles, Folding Stands, Clamps, Bases and more. For a copy, contact Testrite Instrument Co., 135 Monroe Street, Newark, NJ 07105; (Tel) 888-873-2735; (Web) www.testrite.com.
A new 72-page Display & Scanning Hook Catalog has been released by Trion Industries, offering hooks for pegboard, slatwall, cross bar, perf metal, and corrugated. New offerings include ScanLock ™ scan hook locks; End Cap-Power Panels and WonderBar Bar Merchandisers. For a copy, contact Trion Industries, 297 Laird St., Wilkes-Barre, PA 18702; (Tel) 800-444-4665, (Web) www.trionind.com.
Outwater offers a colorful modular display system. The metal system is durable and fully collapsible. It features universal slotting on all sides for fast assembly and versatility. For more information about this colorful modular display system, contact Outwater Plastics Industries, Inc., 24 River Road, Bogota, N.J. 07603; (Tel) 888-OUTWATER; (Fax) 800-888-3315; (Web) www.outwater.com.
Specialty Drink Gravity Feed Display
This display was designed to co-promote four different specialty drinks in a forward facing, compact, easy to assemble display. The design needed to have a small footprint and large pack out. T he small footprint will fit into even the tightest of floor spaces. The use of strong branding and the unique look of the display really draws the consumer to the display. The display received a high percentage of placement giving the products high visibility. For more information about this Specialty Drink Gravity Feed Display, contact Lingo Manufacturing Co., Inc., 7400 Industrial Road, Florence, KY 41042.
Kroger Health and Beauty Aids Department
Kroger Supermarkets wanted to increase its Health and Beauty Aids selling space. A unique department design was developed which featured a combination of stock gondolas with custom modification to create a point of difference. Details included individual category signs, lightboxes, shelf extrusions with illumination and education departments. Stylish cash wraps and freestanding promotional towers created an inviting environment for supermarket shoppers. For more information, contact The Royal Promotion Group, 119 West 57th Street, New York, NY 10019.
Virginia Diner Peanut Display Rack
This Virginia Diner Peanut Display holds over 300 pounds of product in a minimum of retail space. The permanent display is constructed of all metal with a unique swedge fit design that does not require hardware. For more information, contact Visual Marketing, Inc., 154 W. Erie Street, Chicago, IL 60640.
8 Prong Gift Card Display
This 8 prong wire and metal display was designed to attach to the greeting card gondola and to provide another location for highly profitable gift cards. The display provides metal strips for UPC labels and a header sign holder at the top. The unit has a durable black powder finish. For more information, contact Nashville Display, 306 Hartman Drive, Lebanon, TN 37087.
Sherwin-Williams ProBuy Floor Merchandiser
This display is used at the front end of Sherwin-Williams stores nationwide and is targeted to professional paint contractors. The items featured on the display are synchronized with promotions featured in the Sherwin-Williams ProBuy Magazine which is issued every two months. The display features rollers, covers and brushes and the unit has also become popular with DIY customers as well as the contractors. Casters on the display make the unit portable so it can be wheeled into the back stock room for refilling. The Sherwin-Williams ProBuy Floor Merchandiser was created by Visual Marketing, 154 W. Erie Street, Chicago, Illinois 606l0.
Mr. Long Arm Ultimate Display and Wing Kit
This display was designed to increase awareness of new extension poles with their ergonomic shaped handles. The display features a variety of pole extensions which help make tasks easier. There is also an optional wing kit available which shows shorter extension handles. The display provides information and highlights the features and benefits of the product, educating the consumer. The Mr. Long Arm Ultimate Display and Wing Kit was created by Mark Novak and Associates, 6577 Avondale Avenue, Chicago, IL 60631.
Wal-Mart Stores Magazine Merchandiser
This sheet metal and wire merchandiser was designed to boost the sale of magazines in the checkout aisle of Wal-Mart Stores. This variation on the time-tested Sidekick merchandiser was developed to gain merchandising space on the side of checkout aisle endcaps. Because magazines are impulse items, it was expected that more facings would translate into greater sales. Each merchandiser contains ten pockets for standard sized publications as well as three side pockets for digest sized magazines and four opposite side pockets for small puzzle books, calorie counters, etc. Installation and set-up are quick and easy with the unit just positioned on the side of any gondola upright. These magazine sidekicks are currently being installed in Wal-Mart Stores. The Magazine Sidekick Merchandiser was created by Thorco Industries, Inc., 1300 E. 12th Street, Lamar, MO 64759.
Safeway - 96 Prong Gift Card Kiosk
This 4-sided, space efficient roll-about wire and metal kiosk offers highly profitable gift cards. Supermarkets are turning to kiosks to generate sales among the customers already in the store. The display provides 96 prongs with metal strips behind each row of prongs for UPS labels. The unit features a header and vertical signs on 4 sides, that are interchangeable. The kiosk can be used at the front end check out or rolled to another section of the store. It has a durable, black powder finish. The Safeway 96 Prong Gift Card Kiosk was created by Nashville Display, 306 Hartmann Drive, Lebanon, TN 37087.
Nashville Display offers its 16 Prong Floor Spinner display. This display has 5" adjustable prongs and a sign clip at the top. It is 13" in diameter and 6l" high and has a black powder finish. This stock display ships in 24 to 48 hours. For more information, contact Nashville Display, 306 Hartmann Drive, Lebanon, TN 37087.
Midway Displays Inc. is introducing its new Clipper Rack that snaps open. This unit dramatically reduces distribution/freight costs and eliminates damage when shipping clip style displays. The Clipper rack is a new patented unit that ships flat and "snaps" open with "no tools required". Custom color dispays are available and may be ordered as 36 clip (counter), 60 clip (floor), 72 clip (floor) and l08 clip (floor). The bases are tailored to product load. Company and custom logos can also be printed on bases. The KD base can get 400% more displays per pallet, saving $$$$. For more information, contact Midway Displays, Inc. 6554 S. Austin Avenue, Bedford Park, IL 60638.
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