Creative Online

CREATIVE Wire & Metal Displays,
February/March 2002



Kal Kan Foods Debuts Pedigree Display

Kal Kan Foods, Inc. is using this Pedigree display to provide an entry into the "farm and feed" channel.

The bright yellow powder-coated steel display holds bags, cans and snacks for dogs. It is durable and can easily be moved around the store. Pedigree graphics are used to reinforce the brand.

The Pedigree display was produced for Kal Kan Foods, Inc. by R/P Creative Sales, Inc., a Burbank, CA-based point-of-purchase display firm.



Nashville Display, Nashville, TN, will be showing this Whirlpool Corp. - Home Care Products Display, a permanent 3-sided floor display which features 3 different dramatic, eye-catching 4-color header signs which utilize the same theme and graphics as the national advertising campaign. Whirlpool home care appliance products are merchandised effectively with good product presentation for easy consumer selection. The display, which has a small footprint and offers excellent flexibility, is constructed from metal, wire, tubing, slatwall and plastic. It has a durable textured blue powder finish that ties in with the color scheme of the graphics and product packaging. To learn more about this display, contact Richard Hornsby at POP Marketplace, Booth 8214; or call 615-743-2900.



SMP Display & Design Group, Chattanooga, TN, will be showing the Lance Cape Cod Lighthouse Display, which reflects the name and logo of the product. The unit was designed to be an interactive freestanding secondary display allowing more opportunity for placement in convenience store markets. The display is designed in the shape of a lighthouse and shares the same color scheme as the Cape Cod Logo. To learn more about this display, contact Mike Roush at POP Marketplace Booth 8021; or call 423-892-3720.



INGERSOLL-RAND CONSTRUCTION TOOL MERCHANDISER. This display merchandises tools as a package rather than individually, showing all the applications for the tools, in a small space. The top backlit sign provides strong brand identity and the graphics panel below provides information. The center section can be customized to display the retailer’s choice of tools. The display has a silver powder finish. Created by Nashville Display, 1415 Elm Hill Pike, Nashville, TN 37210.



Hubbell Gondola/Raceway Unit

This display allowed Hubbell to penetrate a market area that has severe space challenges. It promoted cross-selling enhancing the product line. The self facing display always looks stocked. The unit can be placed on an existing Gondola or placed directly on the floor. It fits all 4' Gondolas and is simple and easy to restock. It holds shelf product along with hanging products and large items that rest on the bottom level. A large 3 ¼" channel allows full product description. It brings the product from the backroom to the showroom floor. It is easy to shop. The Hubbell Gondola/Raceway unit was created by CDA Industries Inc., 1055 Squires Beach Road, Pickering, Ontario L1W 4A6, Canada.



Tire Gauge Two-Tier Counter Display

This display promotes two varieties of Tire Gauges, shock-absorbing gauges and pencil gauges. Top tier seating allows for easier consumer viewing. This unit provides in a small footprint, a merchandising display appropriate for impulse counter purchasing at the retail level. The display achieved placement in a 1,000 store chain with dramatic sell-through. The Tire Gauge Two-Tier Counter Display was created by Art Wire Works, 5401 W. 65th Street, Chicago, IL 60638.


Bridgestone/Firestone Metal Display For Two Tires

This permanent floor display which was created for Costco, holds two top selling tires and features 4-color graphics on all 4 sides to create a strong brand identity image and provide product information. The display brings attention to the brand and provides information while creating something durable and easy to use in the wholesale club environment. The display is a strong focal point whether it is used near the front entrance in a group of stacker tires or at the back of the showroom. The graphics utilize the same theme as the brand's advertising. The display is constructed from metal, tubing and wire and has a durable silver powder finish. The display attracts attention on its own and is used by sales people on the floor to explain and show the product. The Bridgestone/Firestone Metal Display For Two Tires was created by Nashville Display, 1415 Elm Hill Pike, Nashville, TN 37210.



Novartis Gravity Feed Dispenser

The Novartis 3-sided wire gravity feed display merchandises its Maalox and Ex-lax bottle products. The inline display promotes a variety of three flavors and features POS sign graphics to drive promotional sales. The top feed refillable gravity feed display holds 5 units of each flavor totaling 15 units. The displays can be suspended from a variety of metal or plastic shelf brackets along with fixed or adjustable Power Arms in pegged sections. The Novartis Gravity Feed Dispenser was created by T.M. Shea Products, 984 Livernois Road, Troy, MI 48083.


Treeosk™ Interactive Kiosk

The line of interactive multimedia kiosk displays has been extended to include two new models TR-10 and TR-12. They are designed to accommodate optional POS devices, a built-in video camera and a public access keyboard/trackball. The models are available immediately. While the Treeosk was designed specifically for apple's IMac, the new models accommodate a wide range of windows, Mac and Linux computers. The expanded Treeosk™ line is available from Pearlson Development, P.O. Box 560100, Miami, FL 33256-0100.


Rigoni USA Display Rack

The design requirements for this decorative yet simple display rack were for a sturdy structure to support a variety of products, to be easily transported and assembled in the field. The display was to have a natural appearance coinciding with the company's line of natural food products. Although custom-designed, each section is cut on a CNC router from Baltic birch, fit together using standard hardware, and taking just minutes to assemble. Each shelf is able to support up to 150 pounds and has a branded graphic on the edge, which matches the main ID header graphic. The Rigoni USA display was designed and produced by Designers Group International, 7 Pendleton Hill Road, North Stonington, CT 06359.


Red Cell Battery Display

The Battery Display for Red Cell features fire engine red graphics packing a powerful punch. It includes changeable information channels on three sides as well as the header. The wire and metal unit features an extend scanner bar that identifies product size and price. It rotates on its base and also contains hidden wheels. The Red Cell Battery Display was created by Display Creations, Inc., 1970 Industrial Park Road, Brooklyn, NY 11207.


Rigoni USA Display Rack

The design requirements for this decorative yet simple display rack were for a sturdy structure to support a variety of products, to be easily transported and assembled in the field. The display was to have a natural appearance coinciding with the company's line of natural food products. Although custom-designed, each section is cut on a CNC router from Baltic birch, fit together using standard hardware, and taking just minutes to assemble. Each shelf is able to support up to 150 pounds and has a branded graphic on the edge, which matches the main ID header graphic. The Rigoni USA display was designed and produced by Designers Group International, 7 Pendleton Hill Road, North Stonington, CT 06359.


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