Kenneth Cole Testers Launch Fragrances
These Kenneth Cole tester displays were designed to glorify the designers new men’s and women’s fragrance lines.
Each display is finished with the color and texture of the products’ packaging to reinforce the brand’s image. The displays are fabricated in metal.
These displays were designed and manufactured for Kenneth Cole by The Royal Promotion Group, a New York City based point-of-purchase display firm.
Dewars Three Case Rack Gains Display Space
Bacardi U.S.A. is using this display to gain incremental display space throughout the year.
The unit occupies a minimum of floor space. The foot print is no larger than one case. A vertical stack is used to gain product recognition. The pyramid shaped base features the Scotsman logo while lending stability to the unit.
The display’s three trays are designed to fit 750mls; 1 Lts; and 1.75 ml. bottles, giving the retailer flexibility.
The bright red metal structure doesn’t compete with the product and it stands out against the clutter of a liquor store environment. The use of wood panels to carry the logos conveys an upscale look.
This display was created for Bacardi by MBH Presentations, Inc., a Floral Park, NY-based point-of-purchase display firm.
Tuaca Display Rack Gains In-Store Attention
This Tuaca retail display rack is designed to create a strong product presence within a retail setting.
This is accomplished using an oversized cocktail shaker for a back drop. Five eye-catching flashing LED lights are also placed randomly around the logo at the top.
The four shapes in the logo are repeated on the front of each shelf to unify the entire piece.
The rack holds 24 750ml bottles.
This display was created for Tuaca by Palmer Promotional Products, a St. Clair Shores, MI-based p.o.p. display firm.
Pop Tart Merchandiser Holds Heavy Product Load
This Kellogg Pop Tart Mobile Merchandiser was designed to accommodate several hundred units of 8 ct. and 12 ct. Pop Tarts. This display allows the product to be easily shopped from three sides. It was designed to be positioned as an end aisle or free standing unit.
Through the use of steel tube and heavy gage wire, along with precise engineering of support cantilevers, this mobile unit achieved the goal of merchandising this unusually heavy load. Colorful graphics on styrene were utilized on the side and header respectively.
The Pop Tart permanent merchandiser was created for The Kellogg Co. by Kent Design & Manufacturing, a Grand Rapids, MI-based p.o.p. display firm.
General Mills Features Convenience Store Merchandiser
General Mills required a merchandiser to hold its convenience size products for convenience stores.
The modular wire display was created with a blue powdercoat to differentiate the display at retail. The signing of the display was important to create customer-stopping graphics on both side panels. Initial orders of 500 units were shipped in the fall and follow-up orders are currently being placed.
The General Mills convenience store merchandiser was produced by Mobile Merchandisers, Inc. a p.o.p. display firm based in Mount Vernon, Washington.
Interactive Display Launches Garage Door Opener
Wayne-Dalton Corp. needed an interactive, high-impact merchandiser to promote its new idrive garage door opener in Lowe's Home Improvement Warehouse stores. This display was designed to appeal to the growing DIY female audience
The display is 16’ tall and 24’ long. It features a mini garage door and a working model of the new idrive opener. The display walks the consumer through a three-step selection process that includes door model selection, choosing door options and ordering the appropriate Wayne-Dalton opener. A universal garage door accessory area makes it easy to choose accessories that work with all available doors.
SBC Advertising, Columbus, OH, created the graphics for the merchandiser. Display Technologies, College Point, NY, manufactured the displays.
Hiram Walker Rolls Out Fruja Liqueur
Allied Domecq is rolling out Hiram Walker’s latest product extension, Fruja. Fruja Mango, Fruja Raspberry and Fruja Tangerine were developed to meet consumer demand for refreshing cocktails. “We have seen the need for more innovation in the flavored liqueur category; and we are responding by introducing unique products like Fruja to the marketplace,” said Simon Cunningham, Exec. V.P., Marketing, Allied Domecq Spirits.
According to Craig Johnson, Group Brand Director, Innovation, “Bartenders are demanding liqueurs that taste ‘juicy and not candy sweet’ and consumers love the idea of a ‘fresh and fruity drink.’” As tropical fruit flavors drive liqueur category growth, Fruja offers consumers three of the most popular liqueur flavors -- mango, raspberry and tangerine.
The introduction is being supported with these colorful display racks off-premise.
Trion has introduced downsized EWT merchandisers for CDs, DVDs, and electronic games. One version is designed for use on shelves or table tops. A second design merchandises from perfboard or slatwall. All units feature low rise 2" wire side dividers and front product stops. Clear plastic front product stops are an option. For more information, contact Trion Industries, Inc., 297 Laird Street, Wilkes-Barre, PA 18702; (Tel) 800-444-4665, 570-824-1000, (Fax) 570-823-4080, (Web site) www.trionind.com.
Trion Industries, Wilkes-Barr, PA, will be showing its Expandable Wire Tray Shelf Management System. The newly updated system accommodates almost any style and size package, and easily adjusts form 5" to 12" wide, while the new mini version adjusts form 3" to 6". Designed for use on standard shelf, wire shelf, or as a table to display, it also finds application in freezers and coolers. It is an economical, adjustable stock system that allows for easy customization. The open design promotes air circulation and sheds dust. The powder coated galvanized wire offers long life and is available in colors. It can be ordered as stand-alone single-facing units, pre-assembled multiple interlocking units for low-cost, one-piece installation, or as components. To learn more about this display, contact Steve Kort, at Booth 2940, at GlobalShop; or call 800-444-4665.
Thorco Industries, Inc., Lamar, MO., will be showing this new 4-tier softlines Table. This attractive merchandiser is constructed of 1" x 2" powder coated steel tubing and 1" particle board shelves finished in Melamine laminate with a t-molding edge. The fixture is completely mobile, rolling on 4 heavy-duty locking casters. A convenient, slide out mini-shelf under the top tier makes folding the merchandise quick and easy. It is available as a custom order only. This design can be spaced in a variety of frame colors and shelf finishes. To learn more about this display, contact Perry Ankerson at Globalshop, Booth 1818; or call 888-484-6726.
Adidas Golf Apparel Fixture Program. This program is an initiative by Adidas to refresh and reposition the product line in golf and sport with a program that can be customized store-by-store. A variety of components can be mixed and matched to produce high end fixtures that fit the various retail environment sizes, best selling products, traffic patterns and seasonal selling cycles. The displays regardless of the store size or number of fixtures used. Created by The Niven Marketing Group, 745 Birginal Dr., Bensenville, IL 60106.
LA-Z-BOY® POWDER ROCKER INFORMATION CONSOLE. This display is placed between two La-Z-Boy® recliners enticing customers to "test drive" the many functions, including rock, recline, heat and massage. The display makes customers aware of the new line of Powder Rocker Recliners. Designed by Radix Communications and Manufactured by Visual Marketing, Inc., 154 W. Erie Street, Chicago, IL 60610.
KENNETH COLE TESTER DISPLAYS, These displays were designed to glorify the new men and women's fragrance lines. Each display is finished with the color and texture of the products' packaging and reinforces the brand's image. The displays are fabricated in metal. Created by The Royal Promotion Group, 119 West 57th Street, New York, NY 10019.
WOODCHUCK 4 TIER ROLL-ABOUT DISPLAY. This 4 shelf roll-about merchandiser features a 4-color litho mounted, colorful die cut header sign, which provides strong brand identity. The brand logo is also on each shelf front. The display holds 9 cases of product. The unit can be rolled and placed in high traffic locations to cross merchandise, next to the beverage cooler, at the check-out or at an end cap. Created by Nashville Display, 1415 Elm Hill Pike, Nashville, TN 37210.
FEDERAL EXPRESS SLOT FEATURE UNIT. This display was designed to help launch the sales of packaging material for Federal Express Ground service. Fed Ex intent was to address the competitor's offerings and directly compete with the. Created by Harbor Industries, Inc., South Industrial Park, Grand Haven, MI 49419.
LA-Z-BOY® POWDER ROCKER INFORMATION CONSOLE. This display is placed between two La-Z-Boy® recliners enticing customers to "test drive" the many functions, including rock, recline, heat and massage. The display makes customers aware of the new line of Powder Rocker Recliners. Designed by Radix Communications and Manufactured by Visual Marketing, Inc., 154 W. Erie Street, Chicago, IL 60610.
WOODCHUCK 4 TIER ROLL-ABOUT DISPLAY. This 4 shelf roll-about merchandiser features a 4-color litho mounted, colorful die cut header sign, which provides strong brand identity. The brand logo is also on each shelf front. The display holds 9 cases of product. The unit can be rolled and placed in high traffic locations to cross merchandise, next to the beverage cooler, at the check-out or at an end cap. Created by Nashville Display, 1415 Elm Hill Pike, Nashville, TN 37210.
Nautica Competition Tester Display
This display was created for the launch of Nautica's new Men's Fragrance, Competition. The display is constructed from injection molded and metal fabricated parts. An embossed logo and rubber platform adds great dimension to the base. The display was designed and manufactured by The Royal Promotion Group, 119 West 57th Street, New York, NY 10019.
A.E. Global Octapus 6 Tier 2-Sided Floor Display
This unique 48 prong display is constructed form wire and metal and merchandises cell phone covers. The Octapus shape base is laser cut form 3/16" steel and Has an orange powder coat finish that is consistent with the logo on the product packaging. The frame of the display has a black powder finish. The brand logo is screened on the 2-sided styrene header sign and provides a strong brand identity. The display obtained floor space and attracts consumers as it merchandises a wide selection of cell phone covers. The Octapus 6 Tier 2-Sided Floor Display was created by Nashville Display, 1415 Elm Hill Pike, Nashville, TN 37210.
Hyundai Literature Display
This floor display presents an updated look. It is two sided to provide duplicate access to brochures. Powder coated steel with laminate clad MDF and laser cut logos is used with the Hyundai logo at the top of the display. The "Flying H" was made to be changeable in case of a future logo change. The display was the first step in changing the retail presence for the client. The display is easy to assemble and is a 360 degree display with brochures displayed on both sides. The Hyundai Literature Display was created by R/P Creative Sales, Inc., 84 E. Santa Anita Avenue, Burbank, CA 91502.
Cruiserworks Boot Display
This display merchandises a line of premium, waterproof full-grain leather boots and accessories. This product made its debut this winter with displays designed to make the products stand out. The retail presence follows four year of online-only sales. The Cruiserworks Slatwall System and the freestanding merchandiser provided a design the captured the brand's essence. The design includes a fabricated diamond plate platform that replicates the look of chrome. The displays are adjustable by the retailer in order to regulate the product mix. The Cruiserworks Boot Display was created by Visual Marketing Inc., 154 W. Erie Street, Chicago, IL 60610.
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