Energizer Featuring New EnergiZone Displays
Energizer has unveiled its new EnergiZone merchandising units, which are intended to help shoppers find the batteries they need to power their high-tech devices.
The display unit houses the complete portfolio of Energizer Performance Brands including Energizer e2 Titanium batteries, Energizer e2 Lithium batteries and Energizer Rechargeable batteries.
For the consumer, the higher cost of these performance products represents higher risk for purchases, so they are looking for help to determine which is the right battery for their need. With the growth of high performance batteries, Energizer felt that the time was right to introduce merchandising that focused on the power needs of high-tech devices.
The unit carries an image of the popular Energizer Bunny, which consumers say attracts them to the display. The listed benefits help guide consumers in their purchase.
The EnergiZone merchandising program also includes a sidekick option. Both the floor display and sidekick provide product mixes that encourage trial among new shoppers or growth with established users. The displays give an additional home to Energizer’s performance batteries.
Mercedes-Benz Highlights Color Selection Center
Mercedes-Benz is using this Color Selection Center display in its showrooms to help customers easily view the color options available to them.
The display is finished in metal, acrylic and high gloss painted wood complementing the different paint finishes.
The display conveys a contemporary, upscale image to support the Mercedes brand.
This display was created for Mercedes-Benz by Gorrie Marketing Services, a Mississauga, Ontario-based p.o.p. display firm.
SnackMasters Gourmet Jerky On ‘Power Tower’ Display
This “Power Tower” configuration was created for SnackMasters to accommodate the various sizes and flavors offered of their gourmet beef and turkey jerky snacks.
With the Power Tower, a custom display can be created by using the various hook bars available, a double-sided unit with casters to increase exposure and mobility or add a basket for bulk items. This display is also customized with a colorful header sign. The Power Tower display is available from Midway Displays, Inc., a point-of-purchase display firm located in Bedford Park, IL.
ConAgra Foods Introduces Taste-Testing Merchandiser
ConAgra Foods launched its new line of “fresh fried” potato chips in the deli departments of grocery stores using this taste-testing merchandiser.
Colorful, eye-catching graphics, casters to make the display moveable and a taste-testing station were added to make this an innovative display.
Materials used to produce the display include metal tubing, wire, PETG and 4-color litho label mounted to styrene.
Multiple grocery chains across the country introduced this program as a result of its successful initial rollout.
The ConAgra Foods Taste-Testing Merchandiser was designed, produced and distributed by Tempo Creative, Inc., a p.o.p. display company located in Phoenix, AZ.
Floor Displays Merchandise Kontos FlatBreads
Kontos Foods, Paterson, NJ, is using this wire floor rack to merchandise its line of Flatbreads in supermarkets, ethnic grocers and specialty foods stores.
Colorful graphics on the display show different serving suggestions for the flatbreads, which can be used as hors d’oeuvres, or for making pizzas, sandwiches or wraps. The display is designed for convenient stocking and customer access.
Kontos markets 23 different varieties of different flatbreads, and this display helps retailers merchandise the different varieties in one location.
Kontos is also offering retailers a counter display for use at deli, bakery and checkout counters.
M&S Tube Slotting performs slotting, punching and perforating on tubes, extrusions, flat stock and rollformed shapes. Over 3,000 slotting die configurations are available. The Company offers a full line of coating capabilities. For more information, contact M&S Tube Slotting, 13800 172nd Avenue, Grand Haven, MI 49417; (Tel) 616-842-2581, (Fax) 616-842-9157, (Web Site) www.msslotting.com.
Marv-O-Lus Manufacturing Co. offers a freestanding linear display rack with an adjustable 6" black plastic hook making thousands of hook positions possible. These displays are built to last, and are affordable. They are in stock and ready to ship quickly. For more information, contact Marv-O-Lus Manufacturing Co., 220 North Washtenaw Avenue, Chicago, IL 60612; (Tel) 773-826-1717, (Fax) 773-265-1800, (Web Site) www.marvolus.com.
Trion Industries Inc. will be showing this self-facing open wire merchandiser which was built from stock components for an economical, short lead time display. Trion's expandable wire tray system adjusts from 5 to l2 inches wide to fit a multitude of package sizes. It is available in almost any depth to fit any selling space. Auto feed keeps the product faced at all times. A patent-pending collapsible pusher takes up zero depth when fully loaded. A variety of front product stop styles are available including label holder, open wire, or clear plastic to billboard the product package design. To learn more about this display, contact Steve Kort at Global Shop, Booth 2839; or call 800-444-4665.
Thorco, Lamar, MO, will be showing this 4-tier softlines table at GlobalShop. The merchandiser is constructed of l" x 2" powder coated steel tubing and l" particle board shelves finished in melamine laminated with a T-molding edge. The fixture is completely mobile, rolling on 4 heavy-duty locking casters. A convenient slide out mini-shelf under the top tier makes folding merchandise quick and easy. It is available as a custom order only and this design can be speced in a variety of frame colors and shelf finishes. To learn more about this display, contact Perry Ankerson at Global Shop, Booth 26l3; or call 888-484-6726.
Sterling Promotional Corp., Purchase, New York, will be showing this Covey Run Display Rack which features an attractive design with real wood accents reinforcing the premium image of the Covey Run brand. The display's sturdy furniture quality adds to its aesthetics and its function. Additional space on the rack allows it to hold four cases of the wine plus provides incremental space to cross merchandise related products in any store location. The rack was one of the best received in the brand's history and demand for the unit is high. To learn more about the Covey Run Display rack, contact Steven Linder at Global Shop Booth 5350; or call 914-694-6500.
Nashville Display, Nashville, TN, will be showing this Woodchuck 4 Tier Roll-About Display which offers strong brand identity with its 4-color litho mounted die cut header sign and with the brand logo on each shelf front. The display holds 9 cases of product and offers great versatility as it can be moved around the store to cross merchandise. The merchandiser is constructed from wire, tubing and metal and has a green powder finish. To learn more about this display, contact Richard Hornsby at Global Shop, Booth 543l; or call 6l5-743-2900.
DURACELL POWER CENTER. The Wal-Mart Power Center is designed to provide category exclusivity to Duracell for four weeks and then convert to accommodate competing brands. After the exclusive period it becomes a permanent battery destination for Wal-Mart. It ships fully loaded with nearly 2000 pounds of batteries in place. Created by New Dimensions Research Corp., 260 Spagnoli Road, Melville, NY 11747.
NAPA BALLKAMP TOOL CENTER. This display was designed to increase the sales of EverCraft Tool with the new packaging in NAPA stores. The unit creates a new merchandising home for these products. This is a permanent merchandiser which could last for several years and be easily updated as different programs are introduced. Created by Harbor Industries, Inc., 14130 172nd Street, Grand Haven, MI 49417.
SAMSUNG HOME THEATER. This display supported the introduction of HtiB (Home Theater in a Box) and surround sound speakers. The unit is a compact, lightweight display that can easily change locations yet is sufficiently stable to withstand vibration while playing. The display focuses attention to the components and educates consumers on the digital technology. Created by Diam International, 26-45 Brooklyn Queens Expwy. West, Woodside, NY 11377.
MASTERCRAFT 2-TIRE DISPLAY. This flexible floor display shows and educates the consumer on the technical side of Mastercraft Tires. The display uses minimal floorspace and is easy to assemble. It allows the consumer to have a hands-on experience, and increases brand awareness. Created by AMD Industries, Inc., 4620 West 19th Street, Cicero, IL 60804.
Tom's of Maine Natural Care Center Endcap
The Natural Care Center is a permanent off-shelf merchandiser designed for placement in key health food stores. It displays the full line and can easily be converted to merchandise trial sizes and category-specific products with modular trays. The merchandiser offers an efficient footprint and assembles easily and quickly. It is easy to restock with spring fed trays for full size product and bins for trial sizes. It offers a simple and versatile category management solution. An information panel on every tray communicates to the consumer as education is extremely important for these products. Brochures fit into shelves and information modules enhance educational points. The Tom's of Maine Natural Care Center Endcap was created by Diam International, 26-45 Brooklyn Queens Expressway, West, Woodside, NY ll377.
Aqua Sphere Swim Center
This center is a permanent merchandiser manufactured from rolled metal tubing, wire, routed translucent Plexi glass decorative panels, styrene side panels, laser-cut metal and silk screened graphics. Plexi glass panels are attached to the frame using decorative hardware. Leveling glides are provided on the legs of the unit for added stability. The primary market objective of the Swim Center was to market the water sports equipment product line and double the sales figures at large retail outlets and specialty stores. The Aqua Sphere Swim Center was created by Visual Marketing Inc., l54 West Erie St., Chicago, IL 606l0.
Octapus 6 Tier 2-Sided Floor Display
This 48 prong display is constructed from wire and metal and merchandises cell phone covers. The Octapus shape base is laser cut from 3/l6' steel and has an orange powder coat finish that is consistent with the logo on the product packing. The frame of the display has a black powder finish. The brand logo is screened on the 2-sided styrene header sign and provides strong brand identity. The unit achieved floor space with it unique, distinctive look which attracts consumers and merchandises a wide selection of cell phone covers. The Octapus 6 Tier 2-Sided Floor Display was created by Nashville Display, l4l5 Elm Hill Pike, Nashville, TN 372l0.
Back to Top
To See previous issues of Wire & Metal Displays click here
To See Previous Issues of Online Weekly in Creative's Archives, click here.
To See other Creative Online Newsletters click here
