Cingular Places Kiosks In Gigante USA Supermarkets
As part of its ongoing effort to reach the Latino marketplace, Cingular Wireless has formed a partnership with Gigante USA Supermarkets to feature Cingular Wireless kiosks in Gigante stores across Southern California.
Gigante USA is a Hispanic Supermarket chain owned by the Grupo Gigante Mexico.
“Becoming an integral part of the Latino community means being visible and available in places like Gigante, where many of our customers already shop,” said Mauro Martinez, Director of Diversity for Cingular Wireless.
“Gigante is on a growth curve in Southern California and has aggressive plans for the future,” said Jack Deceliere, CEO for Gigante USA. “By featuring Cingular kiosks in our stores, Gigante is providing our shoppers with easy and convenient access to Cingular products and services.”
New Rack Display Shows Off Fat Bastard Wines
Click Wine Group is using this wire display rack to create a presence at retail for its Fat Bastard brand of Sauvignon Blanc and Merlot wines, which are imported to the U.S. from France.
Eye-catching and distinctive, this rack shows off the bottles, attracting attention to the brand and encouraging first time and return purchases.
With a non-traditional approach to wine and wine drinkers, Fat Bastard is displayed as an affordable and approachable brand.
The display rack is specially designed to have a four-case capacity and a sleek profile to fit into limited floor space.
Strong Fat Bastard branding from both sides, reinforces brand name and quality while attractively displaying the wine. When on display, Fat Bastard shows dramatic sales increases, according to the Company.
Revlon Vital Radiance Endcap Featured In Rite Aid
Revlon wanted to feature its new Vital Radiance line in a minimum amount of space while supporting maximum inventories and informative graphics.
An endcap was created using a unique metal skeleton construction supporting an injection molded modular hook system with graphic header and side panels mirroring the Revlon wall presentation. An open metal frame construction reduces fixture weight materials and costs yet supports large, heavy inventory quantities within a small space. An extruded header and side graphics panels provide product descriptions and ties into the main Revlon wall presentation.
The Revlon Vital Radiance Endcap was created by Retail Solution Center, Freeport, NY-based p.o.p. firm.
Suzuki Displays Motorcycle Accessories
American Suzuki is using these permanent merchandisers to display its new Suzuki Boulevard line of accessories in motorcycle dealerships.
These new Suzuki Boulevard Accessory Displays are designed to feature many different products in a compact area.
The displays feature a MDF base with brushed aluminum laminate, MDF slat wall panels with black melamine finish and anodized aluminum channels. They have an extruded aluminum frame, rolled and welded, buffed and clear powder coated.
The Injection molded logos on the display headers are vacuum plated and painted.
These displays were created for Suzuki by Cornerstone Display Group, a San Fernando, CA-based p.o.p. display firm.
Auto Gallery Showcases Car Exhibit
The new 2006 Mitsubishi car models were recently exhibited at the Auto Gallery at Plaza Las Americas San Juan, Puerto Rico.
Mitsubishi wanted a highly modern, techy and attractive look that would not compete with the cars. The Vista Light Sign System, from Vista System USA, Sarasota, FL, was used to display graphics that promote the newest Mitsubishi models.
The Vista Sign project was produced for Mitsubishi by Visual Impressions, a Puerto Rico-based designer of signage and exhibits.
DigiTech Displays Guitar Signal Processor
DigiTech has created a unique point-of-purchase Demo Merchandising System to showcase its guitar signal processing products.
The new displays feature a self contained interactive modular tower and shelf that securely houses the DigiTech’s pedals and processors. The double-sided four-tier displays allow music customers to audition each processor. With less than a 10 sq. ft. footprint for the double-tower display and 4 sq. ft. footprint for the single-tower display, the DigiTech Demo Merchandising System can be easily updated as products are introduced.
“Our new merchandising centers are designed to help both our retail partners and consumers by increasing awareness of our complete range of DigiTech guitar processors,” said David Rohrer, Guitar Market Manager.
Korbel Displays In Floral Depts.
The Korbel floral rack was designed to cross merchandise Korbel champagne in floral departments of grocery stores.
This display holds six cases of product, a quarter of which stand upright for brand recognition. Side panels and magazine/card racks are detachable for limited space. The rack has wheels for movement throughout the store The display is designed to help grocers make the most of special occasion purchases.
The Korbel floral rack was created for Korbel by PriceWeber, a sales promotion agency based in Louisville, KY.
Displays Help Launch Green Point Wines
Moet & Chandon was looking for a dramatic two-case display to introduce Green Point, a premium category wine into the highly competitive U.S. market.
Multi Dimensional Resources, located in Carlstadt, NJ, designed, engineered and manufactured this display, which was created with a small footprint and would reinforce the brand’s bottle label, primarily the arches, to distinguish the bottle from others while creating an identity at retail.
An upscale, open-air styled rack creates a dramatic archway to reinforce the Green Point label art. The display, which accommodates two cases of product, was designed to offer flexibility of the product mix at retail.
Kodak Introduces Retail Printing System
Eastman Kodak’s newest retail printing solution, the KODAK Digital Picture System 900, gives retailers an affordable way to offer onsite printing of both digital and film media, thereby tapping into the rapidly expanding digital market, while also retaining important revenue from film customers as the market transitions.
The DPS 900 builds on the proven technology in Kodak’s Picture Kiosk family. Combining a 35 mm film scanner with Kodak’s Picture Kiosk G4 platform and 6850 and 8800 thermal photo printers, the DPS 900 provides a total photo solution for retailers.
Phil Faraci, President, Consumer Digital Imaging, Eastman Kodak, said, “This photo solution offers increased volume and additional revenue for retailers while providing a high quality printing solution for consumers.”
Xiosk Corp. Deploys Destination Station
XIOSK Corp., Morristown, NJ,-has deployed its new Destination Station to the Nice 'n Easy convenience store chain.
The Destination Station offers high-impact, interactive advertising video and multimedia via a 21" touch screen and stereo speakers as well as a thermal printer for printing on-demand instant coupons.
The Destination Station also provides directions to weary travelers. The user simply chooses a destination, presses the screen to print and goes. In addition to the directions, users walk away with manufacturer’s coupons, contest promotions, games and more, which can be integrated and printed directly from the Destination Station.
For more informationabout the Destination Station, contact Xiosk Corp., (www.xiosk.com) at P.O. Box 9244, Morristown, NJ 07963; (Tel.) 973-975-4122, (Fax) 973-401-1184; (Web Site) (www.xiosk.com)
Nashville Display, Lebanon, TN, will be showing this Schylling Toy Spinner, a 4-sided display constructed from slatwall, metal and wire. The use of slatwall allows for flexibility. The metal shelves and prongs are adjustable. Metal parts have a durable powder finish. The display features a die-cut, 2-sided, 4-color header. To learn more about this display, contact Richard Hornsby at Global Shop, Booth 10628; or call 615-743-2950.
Testrite Instrument Co., Inc., Newark, NJ will be showing the CLIPSTER Poster Frame, a lightweight oval aluminum alloy tubing with clips and springs that ensure constant tension. A novel sliding mounting clip provides both a wall mounting and suspension solutions, allowing the frame to be hung either vertically or horizontally. It ships knocked down, and assembles without tools. To learn more about the CLIPSTER Poster Frame, contact Paula Goodelman at Global Shop Booth 263l; or call 973-589-6767.
Pinquist Tool & Die Co., Inc. will be showing its new Promo Stand™ which offers a clean and stylish way to display foam core and rigid signs. The Promo Stand™ is available to fit all standard sizes including 22" x 28" and ll" x l4". The stand is fully adjustable and can telescope to fit larger graphics. The stand can also be customized to fit project specifications. To learn more about the new Promo Stand™, contact Candace Oshinsky at Global Shop, Booth 2034; or call 718-389-3900.
Diam International, Yonkers, New York, will be showing turnkey displays with power and electronics providing interactivity. Staples needed to update its camera display and ensure that all cameras were powered and secured. Diam provided precise power with power connectors that delivered the exact amount of power. As technology quickly changes, power connectors are simple and inexpensive solutions that avoid the cost and time wasted with reconfiguring electronics. The result is all cameras are powered all the time. Advanced security with multiple activation points protects inventory. Diam can fully develop and produce a display or retrofit to existing displays. To learn more about this product, contact Joe Berzok at Global Shop, Booth 2493; or call 914-771-4200.
Trion Industries, Inc., Wilkes-Barre, PA, offers an expanded line of Shelf Works™ shelf management fixtures which can turn difficult to merchandise freezers and coolers into well-faced, profitable point-of-purchase displays. Available are cooler capable dividers, auto and manual feed pusher systems, label holders, signage systems, shelf talkers and more, all designed to make refrigerated branding and merchandising more profitable. To learn more about these products contact Jim Castellino at Global Shop, Booth 1418; or call 800-444-4665.
Thorco, Lamar, MO, will be showing this stylish l2-sided 24" wide metal fixture that can be strategically positioned in high traffic areas for maximum product exposure. The wire grid back panels add versatility by accepting a variety of merchandising accessories. Large curved side panels and oversized headers can be customized to create the look of a custom display. The protective steel deck and heavy-duty casters create a solid base for a long life in the field. To learn more about this display, contact Joel Schwane at Global Shop, Booth 2815; or call 888-484-6726.
Visual Marketing Inc., Chicago, IL will be showing the Scott USA Goggle Merchandiser which creates a dramatic, highly accessible showcase for Scott USA Goggles. The merchandisers are available in two different sizes to accommodate different footprints. They were created using a combination of a high gloss yellow and a black crinkle powder coat. Thick, tubular construction helps reinforce the rugged nature of the product while also creating a durable display showcase. Both display versions provide 360-degree access to the various styles of Goggles. To learn more about this display, contact Rich Gausselin at Global Shop, Booth 3235 or call 3l2-664-9l77 Ext. 101.
Menasha Display Group, Philadelphia, PA, will be showing the Today Sponge Powerwing, which brings back the Sponge, a non-hormonal form of birth control after an ll year Hiatus. The display features a huge billboard with soft graphic hues to attract the 18 - 35 big spending market segment. The power wing was strategically designed with 3 machine glue joins to accelerate speed to market because of the tight and difficult lead time. To learn more about the display, contact James Onderak at Global Shop, Booth 11626; or call 800-232-0473.
Eastman Kodak Sway EC-Graphix. The objective of this display was to create an endcap piece that worked in a variety of Safeway Stores, formats and markets to allow Kodak to capture a larger share of the digital printing market. The unit had to make digital printing of photos simple and readily available for consumers. The display had to be space efficient. Created by Mechtronics Corporation, 1 New King Street, White Plains, NY 10604.
Kellogg's Cereal With Wobblers. Kellogg's created this display which showcased 10 of the 50 Limited Edition Disney Wobblers in an off-shelf-promotion that tied into the brand equity associated with Kellogg's and Disney. The display incorporated Mickey Mouse's ears with the look of Kellogg's Wobbler. Over 5,600 units have been placed increasing sales and profits. Created by Multi Dimensional Resources, 190 Jony Drive, Carlstadt, NJ 07072.
Esquire Tile Wing Display
This display was designed to provide a unit that merchandises product, shades and lifestyle shots of the product in use. The display offers great product visibility and holds 24 tile sample boards. It is constructed from wood, metal, tubing, wire and acrylic. The display features wood end panels, a 2 dimensional laser cut acrylic and metal header sign and has a durable silver powder finish. The display obtained new distribution and provided a merchandiser to showcase new styles and shades. The Esquire Tile Wing Display was created by Nashville Display, 306 Hartmann Drive, Lebanon, TN 37087.
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