Creative Online

CREATIVE Wire & Metal Displays
February/March, 2007



PotatoFinger Chips Displayed At Whole Foods Markets

PotatoFinger Snack Foods, Inc. has begun placing its PotatoFinger potato chips flavor line up in select southeast Whole Foods market locations, following a successful test run in the Atlanta market.

“As part of our strategic expansion program, we're delighted that thousands of customers shopping at Whole Foods will now have the opportunity to enjoy our chips,” said Leon Stoltz, PotatoFinger’s CEO.

Made without any hydrogenated oils or trans fats, PotatoFinger chips are a healthier snack alternative. PotatoFinger Potato Chips are available in select grocery chains, restaurants, hotels, convenience stores, airports and specialty shops throughout the U.S. Marketed as “always sassy and fresh,” PotatoFinger potato chips are displayed with the tagline, "Chips with Attitude!" This wire display will help support the line extension.



Miele Fixture Spotlights Products In-Store

Miele is using this fixture to spotlight houseware products at dealers and company stores. The fixture easily converts into many different shelf and hook configurations for versatility and one has a large drawer for storage. Two low voltage halogen lamps on the top display light the display.

The display, which is on casters for mobility has a colorful Miele header that provides strong brand identity.

This display was created for Miele by Dan Lipman & Associates, Inc., (www.danlipman.com) a Locust Valley, NY-based p.o.p. display firm.



Exposystems Canada creates custom kiosks to meet any application. Using its custom aluminium extrusions and its Edge laminate panels it can cost effectively create all types of kiosks. For more information, contact ExpoSystems Canada, 2161 Midland Ave., Scarborough, Ontario, Canada M1P 4T3; (Tel) 416-291-2932, 800-263-3976, (Fax) 416-291-0383; (Web) www.exposystems.com.



Marv-O-Lus Mfg. Co. offers Square Dump Bins, which are versatile, cost effective off-shelf merchandising units. Marv-O-Lus offers a variety of Square Dump Bins to meet different merchandising needs. The Model 1955 Square Dump Bin, shown, is 30”H x 17”W x 18”D. It features an adjustable shelf. For more information, contact Marv-O-Lus Mfg. Co., 220 N. Washtenaw, Chicago, IL 60612; (Tel) 773-826-1717 (Fax) 773-265-1800 (Web Site) www.marvolus.com.



Mobile Merchandisers, suppliers of p.o.p. displays and fixtures of many different materials, has introduced this distinctive new fixture, featuring beautiful basket displays. The displays are unique and help to add a rustic appeal to many types of products. For more information, contact Mobile Merchandisers, 2611 Henson Road, Mount Vernon, WA 98273; (Tel) 800-452-9809; (Fax) 360-365-5951; (Web Site) www.mobmerch.com.



Stella Artois Upscale Floorstand. Stella Artois wanted to convey an upscale image with a display flexible enough to merchandise different products in various locations. The Stella Artois Floorstand was designed with a stunning Silver colored header that was constructed of curved steel with bold Stella Artois logo. The display featured changeable graphics and the capabilities to handle different packaging sizes. The two top shelves were created for Stella products while the lower shelves could be used for other brands in the portfolio. Created by Multi Dimensional Resources, 190 Jony Drive, Carlstadt, NJ 07072.



La Route Des Vignobles Wine Display

La Route Des Vignobles is using this display to merchandise it’s wines. The display holds a large quantity of product, yet the display requires a minimum of floor space. The display is on casters so retailers can easily position it in their stores. The display’s unique design attracts attention, while encouraging consumers to examine the bottles of wine. The full-color display header helps to convey the brand personality. This display was created by Point l Displays Inc., 8479 Devonshire Place, Montreal, Quebec, Canada H4P 2K1.



Office Max Book Display

This 4-sided display is constructed from wood and has adjustable wire shelves. The wire and metal parts have a durable powder finish. The display features interchangeable four headers and four vertical signs. The display provided better product visibility and made it easier for the customer to locate and select the book or books of their choice. The Office Max Book Display was created by Nashville Display, 306 Hartman Drive, Lebanon, TN 37087.



Beiersdorf Smooth & Pure Sliding Header Powerwing/Floorstand

This patent-pending design features both Smooth Sensations and Pure Moisturizer products in easily accessible product shelves. All visible components of the sidekick are full litho-lam E-flute corrugated, printed offset four colors + Nivea Blue and UV coating. This display is functional either as a floorstand for grocery and mass drug environments, or as a sidekick. It ships pre-packed, always with the optional floorstand base. The sliding header feature is unique. The display interacts with the consumer as the product from the bottom shelf sells out. Once the last bottle is removed, the header automatically "slides" down to reveal the top shelf. It attracts the consumer with high impact graphics, made even more appealing by the oversized header. This Beiersdorf Sliding Header Powerwing/Floorstand was created by Menasha Display Group, 601 E. Erie Ave., Philadelphia, PA 19134.



Filene’s Basement Custom Fixtures

Filene’s Basement needed custom fixtures for two new locations, one opening in Hunts Valley, MD and the other in Boston. The Boston location required the fixture to be no higher than a glass wall that was 44" high. The fixture was to be used in front of the escalator so it was to have high visibility. It also had to be flexible with different types of merchandise to be presented so a hangbar attachment with peg hooks was used to accommodate the changes in merchandise and seasons. The Hunt Valley, MD location also required the same attributes in its fixtures as they were to be located right on the second floor near the cash wrap, escalator and elevator. The Filene’s Basement custom fixtures were designed, manufactured and installed by Flair Display, Inc., 3920 Merritt Avenue, Bronx, New York 10466.












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