Toto Display Demonstrates Power Flushing Technology
This portable unit for Toto USA may be placed anywhere in the store to demonstrate Toto’s power flushing technology. It features heavy duty casters and is easily moved and does not require any additional setup.
The display provides brand awareness by three colorful distinctive Toto logos placed on the front and side panels. The display is shipped fully assembled in cardboard cartons with custom skids.
The display allows the consumer to compare the Toto flushing power with their own bathroom facilities prior to purchasing.
The Toto Display was created by CDA Industries Inc., a p.o.p. firm headquartered in Pickering, Ontario, Canada.
Kolpin Features Soft Firearm Case Bracket
Kolpin Outdoors, of Fox Lake, WI, is using this custom wall-mount display bracket for its soft firearm cases.
Each bracket holds up to 12 gun cases from either slatwall or pegboard. The display prominently features the Kolpin brand name on the front panel. A 1" diameter steel tube support arm is able to withstand heavy loads while its slim profile provides high-density product packing with easy-access to all of the cases. The optional backer card can be used to reinforce the Kolpin brand. The modular bracket design allows for a custom-built display racking system that permits co-branding with the individual retailer.
The Kolpin Soft Firearm Case Bracket was produced by Concept Designs, Inc., based in Mountain View, CA.
Spyderco Display Demonstrates New Closing Mechanism
Spyderco, Inc. of Golden, CO, required a display that would encourage customers to pick up and close the new Meerkat knife, featuring a unique locking mechanism.
The display copy outlines the challenge, “Close it if you can,” encouraging shoppers to experience Spyderco’s quality “feel” and revolutionary closing mechanism. Illustrations on the display show consumers how to close the knife. The 14" high, 24-gauge coated stainless steel display is theft-proof; the display knives are dulled.
The Meerkat from Spyderco display was created by Cultivator Advertising & Design of Boulder, CO.
Schick Displays Support Launch Of Xtreme 3 Razors
Schick, a division of Pfizer, has undertaken the most expansive launch in its history, with the introduction of the Xtreme 3 mega-brand of high performance, triple blade razors, supported by an integrated marketing campaign including p.o.p. displays.
The Xtreme mega brand includes Schick’s first triple blade refillable razor as well as two new disposable triple blade razors.
Adel Mekhail, Director of Marketing, Schick, said, “The choice of refillable or disposable is not offered by any other triple blade razor brand. We’re out to change the competitive triple blade landscape.”
M-Perial Display, Inc. manufactures custom p.o.p. displays from wire, tube and sheet metal. The firm offers CNC 3D wire bending. For more information, contact M-Perial Display, Inc., 108 Milvan Drive, Toronto, Ontario, Canada M9L 1Z6; (Tel) 416-741-7891, (Fax) 416-741-8374, (Web Site) www. m-perialdisplay.com.
Ingersoll-Rand Construction Tool Merchandiser. This display merchandises tools as a package rather than individually, showing all the applications for the tools in a small space. The backlit sign provides strong brand identity and a graphics panel below provides information. The center section can be customized to display the retailer's choice of tools. Created by Nashville Display, 1415 Elm Hill Pike, Nashville, TN 37210. BRONZE AWARD.
Pedigree Display. Kal Kan Foods used this display to provide an entry into the “farm and feed” Channel. The bright yellow powder-coated steel display holds bags, cans and snacks for dogs. It is durable and can easily be moved around the store. Large Pedigree graphics reinforce the brand. Created by R/P Creative Sales, Inc., 84 S. Santa Anita Avenue, Burbank CA 91502, BRONZE AWARD.
Jameson Irish Whiskey Display
This display offers cutting edge, contemporary design to help the Jameson brand transition from its traditional image to a more modern presence. The display is constructed of powder coated metal, CNC routed, laminated panels, greenglass acrylic shelves, stainless steel cables and wood laminate base. These displays were very well received by retailers with preliminary results showing greatly increased placement. The Jameson Irish Whiskey Display was created by Acrylic Designs Inc., 100 River Street, Springfield, VT 05156.
Baron Philippe De Rothschild Wine Floor Display
This Floor Display was designed to show a quality wine. The elegant display uses wire and wood painted and powder coated in the blue color of France. It may be used at the point of sale and consumers can select and buy wines directly from the display. The display helped increase sales through better showing of the wines and also helped the consumer make the right choice. The Baron Philippe De Rothschild Wine Floor Display was created by Kosakura and Associates, 2215 S. Standard Avenue, Santa Ana, CA 92707.
Anheuser-Busch “Doc’s” Hard Lemon Venue Cart
This large mobile display was designed to hold 10-12 cases of Doc's product in Stadiums and other venue type placements. The unit has a galvanized metal roof with heavy duty casters. It has attractive graphics on the tube and header. The unit captures the brand’s Lemon Theme as a summer time refreshing beverage. It also introduces this new product into channels that had previously been somewhat dull, offering an exciting new means to promote the Doc’s brand. It encouraged trial and helped grow the sales for the new drink. The Doc’s Hard Lemon Venue Cart was created by RTC Industries Inc., 2800 Golf Road, Rolling Meadows, IL 60008.
Pepsi Cooler Power End
This display drives sales by cross merchandising Pepsi and Frito-Lay salty-snack products. Various product tiers generate a high return for retailers while using only a limited amount of floorspace adjacent to the beverage refrigerator which is an area that is often overlooked as an impulse locale. The unit replaces an existing configuration that could only be shopped from one side. The Pepsi Cooler Power End was created by New Dimensions Research Corp., 260 Spagnoli Road, Melville, New York 11747.
Back to Top
To See previous issues of Wire & Metal Displays click here
To See Previous Issues of Online Weekly in Creative's Archives, click here.
To See other Creative Online Newsletters click here
