MGM Studios Displays DVD Collection
This display was designed to convey a high end image for MGM Studios’ DVDs and to hold a maximum amount of titles within a small footprint.
This display is constructed of tubular aluminum with wood grain styrene panels. It can hold up to 350 DVDs.
The unit features a unique pocket pusher system. The pusher pocket continuously pushes product towards the front, giving the display a full/clean appearance.
This display was created for MGM Studios by Acrylic Design Associates, a p.o.p. display firm based in Minneapolis, MN.
Black Diamond Displays Headlamps
Black Diamond Equipment, a leading manufacturer of climbing and backcountry ski gear, is using this display to merchandise its line of headlamps.
The challenge was to create a universal bracket for Black Diamond's line of Performance LightWear. The individual brackets also had to fit on a stand in a tree configuration that accommodates up to four headlamp brackets.
A large cutout on the back of the brackets provides an anchor point for the battery packs of each headlamp. The front of each bracket has a small lip to support interchangeable graphic product information cards. A Black Diamond logo is displayed on each bracket to reinforce branding.
The tree stand has a black melamine base with a zinc-plated cold-rolled steel rod to support the brackets. The height of each headlamp bracket is adjustable and can be secured in any position.
Concept Designs Inc., Mountain View, CA, created the display system for Black Diamond.
Waypoint Bank Installs Interactive Kiosks At Branches
Waypoint Bank, Harrisburg, PA, is installing a network of interactive kiosks across its bank branches located throughout Pennsylvania and Maryland. Livewire International, York PA, has been contracted to install the touchscreen kiosks.
Unlike an ATM, which allows financial transactions, the new kiosks are intended to provide information to bank customers regarding services and accounts offered by the bank. Customers who are not sure which product is best for them will be guided through the process by answering simple questions. Detailed information and necessary forms can be printed on demand by the kiosk to allow customers to open accounts at the time it is most convenient to them.
Andrew Samuel, Exec. V.P. of Waypoint, said, “The interactive customer-driven dialog provided by the kiosk will help guide our customers to the product or account that best serves their needs. The kiosk will also promote our Internet Banking initiative by showing how easy and convenient Internet banking can be.”
Timberland PRO Apparel Gondola. This fixture was specifically designed to create a homesite for Timberland PRO Apparel. The freestanding unit consolidates the entire line into one destination. The unit is permanently branded in several locations. When the faceout bar accessory is not in use, preexisting shoe shelves can be inserted. Shelves are adjustable. A sign holder supports a branding message as well as features and benefits. Created by RTC Industries, Inc., 2800 Golf Road, Rolling Meadows, Illinois 6008. Bronze AWARD.
Philips Flat TV Display. This freestanding display introduces Flat TV. The display accommodates all product mixes and demonstrates hanging/standing options. The design complements high-end, high-tech televisions. Graphics communicate the features and benefits and the unit uses minimal floorspace and is easy to assemble. Created by AMD Industries, 4620 West 19th Street, Cicero, IL 60804. BRONZE AWARD.
Federal Express Slot Feature Unit. This display was designed to help launch the sales of packaging material for Federal Express Group Service. The Fed Ex intent was to address competitor's offerings and directly compete with them. Created by Harbor Industries, Inc., South Industrial Park, Grand Haven, MI 49419. BRONZE AWARD.
Scholastic Book Fair. This display provides a dramatic, durable and portable display for Scholastic Bookfairs, mini Bookstores organized on school premises. The display acts as booth a transport unit and a kiosk display. It sets up in minutes at the various schools by simple pulling a latch and pulling open levered doors, lifting a header and folding back the side panels Created by New Dimensions Research Corp., 260 Spagnoli Road, Melville, NY 11747. SILVER AWARD.
Sikkens Floor Display. This display was the centerpiece of an entire re-branding campaign. The display program was developed to increase name recognition and to show that the product was high quality, high value and easy to use. The design and choice of materials provide a high-end furniture look. Created by Evolve Marketing Group, 1687 Webster, Birmingham. MI 48009. BRONZE AWARD.
Hyundai Literature Display. A floor display with an updated look, two-sided to provide duplicate access to brochures. The Hyundai logo is located at the top of the display. The "Flying H" was made to be changeable in case of a future logo change. Created by R/P Creative Sales, Inc., 84 East Santa Anita Avenue, Burbank, CA 91502. BRONZE AWARD.
Timberland Kids New Product Boot Display. The display is presented 75% of the time as a counter display typically positioned on the cashwrap. However, the base of the display can accept a slatwall bracket for mounting to the wall. The unit ships fully assembled to the retailer. Created by RTC Industries, Inc., 2800 Golf Road, Rolling Meadows, IL 60008. SILVER AWARD.
Philips DVD+RW Kiosk. This display uses a highly diversified assortment of materials to achieve its desired look. The display is designed to be modular to meet any retail environment, and can be configured as a floor display, an endcap, or simply as a glorifier. Created by Rapid Displays, 4300 W. 47th Street, Chicago, IL. BRONZE AWARD.
La-Zboy® Power Rocker Information Console. This information console is placed between two La-Z-Boy Recliners enticing customers to "test drive" the many functions. This unique display makes customers aware of the new line of recliners. This Informational System was designed by Radix Communications and manufactured by Visual Marketing, Inc., 154 W. Erie Street, Chicago, IL 60610. SILVER AWARD.
Coca-Cola Contour Bottle Island Display
This display offers an efficient use of retail floor space because it encourages sales of Coca-Cola Products as well as other products related to the brands. The graphics play a major role in overall consumer attraction. All graphics elements are interchangeable giving the display necessary longevity in the market. The display is focused on improving sales of 2 liter product and large can packs, and also through the cross merchandising it offers. The unit is easily assembled, is very durable and requires minimal maintenance. The Coca-Cola Contour Bottle Island Display was created by RTC Industries, Inc., 2800 Golf Road, Rolling Meadows, IL 60008.
Back to Top
To See previous issues of Wire & Metal Displays click here
To See Previous Issues of Online Weekly in Creative's Archives, click here.
To See other Creative Online Newsletters click here
