Quiksilver Youth Store Opens In Los Angeles
Quiksilver, a leading outdoor sports lifestyle company, has opened its Quiksilver Youth concept store at The Grove in Los Angeles, CA.
The store will exclusively carry a fashion-forward mix of apparel, footwear and accessories from Quiksilver Boys, Quiksilver Youth, Roxy Girl and Teenie Wahine lines.
The design of the Quiksilver Youth concept store will reflect the brand's authentic style and commitment to the Quiksilver core consumer.
The store will be a gathering place for boardriders and reinforces Quiksilver's position as the leader and trendsetter in this marketplace.
Designer Tatiana Barhar of Homedata worked in collaboration with Steve Jones of Quiksilver to create a unique place consistent with Quiksilver’s vision.
“Quiksilver wanted to maintain a youthful, urbane theme with clean lines and modern materials,” said Barhar. “We achieved this by using raw concrete, industrial steel pipes with clean plywood shelving and homosote wallboards.”
“The popularity of boardriding is skewing younger and it’s becoming a lifestyle for the whole family,” said Gregg. Solomon, Senior Vice President of Quiksilver’s Retail Division. “With Quiksilver Youth we have not only created a retail location, but a complete boardriding experience.”
Wal-Mart Opens New Plano, TX Supercenter
Wal-Mart recently opened its new Supercenter in Plano, Texas, featuring a store layout, merchandise selection and a range of services unlike any other Wal-Mart store. “With the opening of this store, Wal-Mart is adopting an active approach to understanding and meeting customer needs, particularly those of the selective female shopper,” said John Fleming, EVP, and Chief Marketing Officer. “This store will function as an active laboratory for testing a range of new ideas and merchandise in a fully operational setting.”
The unique features of the new Plano Supercenter are a direct response to the shopping preferences of female customers who make the majority of purchases in Supercenters. These features include: a store layout that positions departments in a way that female customers said made sense for them. New signage and graphics that give each of the store's eight principal areas-home, apparel, health, beauty, food, do-it-yourself, electronics and baby--its own character, to make it easier for customers to find what they are looking for. A redesigned apparel area with its own cash registers, more space around displays and racks and a fitting area that offers more privacy and convenience. A significantly expanded and diversified grocery selection with more than 2,000 premium items in wine, dry grocery, meat, cheese and produce that are new to Wal-Mart Supercenters. A wine section boasts 1,200 different selections, including more than 700 premium items specific to this store. Made-to-order sandwiches, expanded organic and natural offerings, a fresh sushi bar and a spacious Wi-Fi enabled coffee shop. A streamlined checkout area includes new cash registers to help customers check out more quickly.
Tom’s Of Maine Features Natural Care Center
Tom’s of Maine recently debuted its “Natural Care Center” power stand, to reinforce branding in outlets with limited merchandising space. The display was designed to increase awareness of the breadth of Tom’s of Maine products.
The power stand is a hybrid between a floorstand and a power wing. It uses common parts that can be constructed in an endless number of configurations.
The display communicates the homespun imagery of the brand with full-length graphic panels. The merchandiser has an efficient footprint of less than 1.5 sq. ft.
The Tom's Of Maine Power Stand was created by Diam Inc., Yonkers, NY.
Carr’s Table Crackers Debuts Wine Promo Sidekicks
Kellogg’s wanted to cross merchandise its Carr's Table Crackers with a brand of wine while creating maximum impact.
This new display is designed to create an upscale feeling. The scrollwork and honey colored wooden shelves offer a sophisticated look while allowing high visibility of product.
The display received unique placement in the liquor section at grocery, reaching a broader base of shoppers and non-traditional target consumers.
The entire display requires no tools for assembly. The metal channels have a flexo printed label affixed for permanent graphic branding.
The Carr’s Wine Promo Sidekicks Display was created by Multi Dimensional Resources, a Carlstadt, NJ-based point-of-purchase display firm.
Caesar Stone Displays Tile Samples
Caesar Stone is using this tower display to feature samples of a wide selection of different tile designs in a minimum amount of floor space.
In addition to being space efficient, this display is eye-catching and functional, because it makes it easy for shoppers to examine different tile samples.
The display’s neutral color scheme helps to focus attention on the colors of the different tile samples. The unit is durable and features a full-color header.
This display was created for Caesar Stone by Nashville Display Corp., (www.nashvillewire.com), a Lebanon, TN-based point-of-purchase display company, that specializes in all types of permanent p.o.p. displays.
Sony Unveils Scrapbooking Software For PictureStation
In response to the growing high-tech arts and crafts trend, Sony Electronics introduced Digital Scrapbooking software for its PictureStation Digital Photofinishing kiosk. The new software package offers 35 pre-designed layouts for creating scrapbook pages.
“We’ve developed software that enhances the wide-ranging capabilities of the PictureStation system,” said Lynda Falby, Sony Electronics Marketing Manager for digital photofinishing. “With so many design options to choose from, the Digital Scrapbooking software provides a fast way to create beautiful scrapbook pages.”
Fujifilm Launched Enhanced GetPix Kiosk
Fuji Photo Film has introduced its enhanced GetPix Kiosk, expanding the options for the retail digital photoprocessing market.
The enhanced GetPix Kiosk uses higher speed and higher capacity dye-sublimation printers. Retailers can now offer consumers the opportunity to print their digital images from a GetPix Kiosk VP2, which can output a 4x6 print in 8 seconds.
In addition, the GetPix Kiosk VP3, using two 6" printers in tandem, will output 4x6 prints in as little as 4 seconds. Both kiosks have the capability to make beautiful borderless 8x10 prints in just 40 seconds.
“We are committed to delivering a wide range of choices, and to helping our retail partners meet the increasing consumer demand for retail Digital Camera Developing services,” said John Prendergast, Vice President, Photofinishing and Web Services, Fujifilm Imaging Group.
New Alamo Car Rental Kiosk Reduces Transaction Time
Alamo Rent A Car is testing a new touch-screen car rental kiosk that reduces the check-in time for customers by approximately 50%.
The touch screen kiosk allows any customer with a driver’s license, credit card and existing reservation to skip the rental counter and check in directly at the kiosk. After a customer agrees to the terms and conditions, a receipt-sized rental agreement is printed from the kiosk and the customer is directed to his or her rental car on the lot.
The Kiosk also allows the customer to review rental information, upgrade to a larger car class, add additional drivers, and purchase option items such as Navigation Station (GPS unit), Collision Damage Waiver (CDW), and child car seats.
Sephora Launches Beauty Insider Program & Kiosks
Sephora stores recently launched a client loyalty program called Beauty Insider, which provides clients with exclusive information and an all-access pass to personalized beauty. Insiders will receive deluxe samples of their choice, invitations to exclusive events, a birthday gift, and special “Insider” information about beauty tips and tricks, as well as customized product picks.
To become ‘Beauty Insiders’ clients register at the new Beauty Insider kiosk, which has been placed in Sephora stores. At the kiosk, clients answer a few questions about product preferences, current beauty must-haves, skin type and coloring, to receive a Beauty Insider member card.
“Sephora is known for its unique sales environment and client services, so a loyalty program like Beauty Insider is the next logical step,” said Betsy Olum, Sr. V.P., Sephora Marketing.
Fromm Launches Retail Presence For Edge Ahead
Fromm International needed an eye-catching display to launch its new line of hairdressing shears called Edge Ahead. Destined for professional beauty supply shops, the display is helping Fromm target hair stylists.
The display uses bright colors and an upside-down model head picture on each “try-it” card, which holds shears that can be tested by the shopper. The modular display came complete with a leg kit, allowing the program to be positioned anywhere in the store, whether on a counter, slatwall or pegboard. The system is manufactured of metal and wire, with red styrene side panels. Colors are used to indicate the different features and quality levels of the shears.
Fromm’s Edge Ahead display system was created by Visual Marketing, Inc., a Chicago, IL-based point-of-purchase display firm.
D2 has unveiled its new Brand Builder SeriesTM Kiosk, a stock model that is versatile and can be customized to fit their specific branding needs. This new semi-custom kiosk line is durable, reliable and flexible. The Brand Builder SeriesTM has an attractive design that D2 will customize with full color brand identification. For more information, contact D2 Sales, LLC, 6000-A.W. Executive Dr., Mequon, WI 53092; (Tel) 262-242-6100, (Web) www.d2sales.com.
Testrite Instrument Co., offers a wide selection of aluminum sign frames for display, exhibit and promotional applications. The frames are offered in many different sizes and colors, and are offered for use with telescopic floor stands or with steel bases for use on a counter top. There are also sign frames with magnetic bases for use on the top of gondolas or other steel surfaces, sign frames designed to attach to slot wall, or to be mounted on a wall or hung from a ceiling. All frames open on two sides for easy placement of signs. For more information, contact Testrite Instrument Co., 135 Monroe Street, Newark, NJ 07105; (Tel) 888-873-2735; (Fax) 973-589-4196; (Web) www.testrite.com.
Metomic Corp. suppliies brass and aluminum parts to the point-of-purchase display, lighting, and other industries. Metomic stocks a large inventory of metal components, and can also design and produce custom metal display hardware and components. For more information, contact Metomic Corp., 2944 W. 26th Street, Chicago, IL 60623; (Tel.) 773-247-4716; (Fax) 773-247-2563; (Web Site) www.metomic.com.
Edge Display offers the Mobile cart merchandiser, which supports a great weight of product. It is designed with a rear handle for easy movement, providing retailers with great merchandising flexibility. The unit’s graphics header may be adjusted up or down to meet various height requirements. This display may be used indoors or out. For more information, contact Edge Display Group, 1650 New Highway, Farmingdale, NY 11735; (Tel) 800-332-6724; 631-756-1733; (Fax) 631-756-1714, (Web Site) www.edgedisplay.com.
Showcraft offers the tresPod Interactive Marketing Kiosk. The kiosk design allows for multiple graphic options and conceals power cords while accommodating telephone, Internet and computer connections. The fabric vanity panel with optional dye sublimation graphic paired with the thermo-foil header and base also creates a unique design. For more information, contact Showcraft, 1357 Larc Industrial Blvd., Burnsville, MN 55337; (Tel) 800-886-0634, (Web) www.showcraft.com.
Hyatt POS Promotes New Martini Menu
Hyatt Hotels is introducing its guests to the perfectly balanced taste of level vodka with a new line of classic martinis. Marketing and sales promotion agency MarkeTeam, Inc., has created an interactive way to reach Hyatt's guests with a custom-designed aluminum working level menu.
This promotion will be featured in over 100 Hyatt hotels in North America, Aruba, and the British West Indies. Additional point-of-sale materials include die-cut tabletop danglers, banners, wooden menus, and wooden block table tents.
The Level menu features four martinis each made with Level vodka, including the Sour Apple; the Level Martini; the White Cosmo and the Lemon Drop.
Reebok Lights Shoe Shelf Display
This Shoe Shelf was created to promote the Reebok Light Shoes.The shoes were unique because they had lights in the soles. The intent was to showcase these shoes by tying in its lights to the display of the shoes. Flashing lights on the face of the shoe shelf were created to attract the consumer to the shoes. It was important to make the Reebok Lights shoes stand out which was accomplished with the visual stimulus of flashing lights. The LED circuit board had never been used before on a shoe shelf. It was a new way to promote footwear. For the retailer it was important to make the shelf easy for employees to install. The shelves arrived to stores already assembled designed to fit into the stores existing footwear wall. The shoe shelves remained in the store for the entire promotion and had a 90% sell through rate. This display received the Gold OMA Award in the Personal Products and Accessories Category and was created by Kroll Salkin Corp., l220 East Meinecke Ave., Milwaukee, WI 532l2.
Jelly Belly Inline Bin Display
Jelly Belly was looking to update its in-line gondola bin display to create a more "fun" display to fit the current brand image. The display had to fit exactly in the 4' gondola space and be only 19" deep. The in-line display features a bold header that has the "Mr. Jelly Belly" character bursting through a "conga line" jelly bean banner. All of the acrylic bins have a logo shaped handle screenprinted with the jelly belly logo. The display ships in different configurations to increase its versatility. It can be setup as an endcap with 2' wings. This display has become the flagship of the Jelly Belly display fleet. Placement has been great. This display won a Gold OMA in the Snackfood/Beverage/Permanent Category and was created by SMP Display & Design Group, P.O. Box 22067, Chattanooga, TN 37422.
Carlsberg Bottle Glorifier
This glowing green newly launched bottle for Carlsberg is the predominant feature of this back-bar display item. The unit consists of brushed aluminum with a screened logo. The objective was to prominently highlight the new Carlsberg bottle in an on-premise display in order to increase brand awareness by consumers at on-premise locations. The Glorifier is being placed quickly because of the high-quality total look and feel of the display. The Carlsberg Bottle Glorifier was created by Heritage Sign & Display Inc., 344 Industrial Road, Nesquehoning, PA 18240.
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