New Accelerade Drink Displayed In Sports Stores
Accelerade Ready-To-Drink, a sports drink described as the “holy grail” for serious exercisers because of its proven benefits, has been launched by Pacific Health Laboratories, a nutrition technology company, and Motts LLP, a division of Cadbury Schweppes Beverages.
The Companies have also launched an aggressive marketing program involving the placement of permanent point-of-purchase displays in leading sports specialty stores. Accelerade, developed by Pacific Health Laboratories, is the first sports drink that contains a patented 4:1 ratio of carbohydrate to protein for improved endurance, enhanced rehydration, faster muscle recovery and less post-exercise muscle damage.
Microsoft Displays Zune Personal Digital Player
Microsoft is using this display to attract attention to its new digital music and video player, Zune, Microsoft turned to DCI Marketing, a Milwaukee, WI-based display firm, to create this display.
The display needed to prominently feature Zune’s advantages: wireless sharing capabilities, a built-in FM radio and a larger display screen.
In just seven weeks, DCI Marketing produced and deployed 17,000 displays, which were distributed to 21 retailers, each with its own unique requirements for size and location of the display.
Midway Displays has introduced new H-Rotor Spinner Displays, designed for bagged product. H-Rotor Spinner displays assemble easily without tools. The bright metal finished components together with a Knock-Down base makes the display attractive, durable and economical. The displays can accommodate 4-Hook, 6-Hook and 8 Hook H-Rotors. For more information, contact Midway Displays, 6554 S. Austin Ave., Bedford Park, IL 60638; (Tel) 708-563-2323; (Web Site) www.midwaydisplays.com.
The Ryobi One+ Project Center was created to enhance consumer awareness of the Ryobi One+ product line. This was accomplished by using dynamic tool graphics surrounding a large vacuum formed battery illustrating to the consumer that One powerful 18 volt battery works with the entire family of tools thus allowing you to purchase a Ryobi combo kit or buy 18 volt tools as your project dictates or your budget allows. This unit enables the consumer to physically handle and evaluate the tools available for purchase. Take home product and accessories are immediately available for an easy purchase. This display won a Gold OMA in the Home & Garden category and was created by E-B Display Company, Inc., 1369 Sanders Ave. S.W., Massillon, OH 44648.
TaylorMade TP Red/TP Black Tower Display. The merchandising objective for this display was to hold a maximum of (24) golf ball boxes per unit. The display was used to launch the first tour level golf ball and offer two versions to the consumer. The units were placed in big box sporting goods and golf specialty retailers. The design holds the required amount, merchandises the product in the correct format and allows ease of shopability for the consumer and restocking for the retailer. Created by The Carlson Group, 12665 SW 69th Avenue, Suite 100, Portland, OR 97223. BRONZE AWARD.
1800 Margarita Tequila Mass Floor Display
This mass floor display is a family unit consisting of four units specifically designed for larger stores. Smaller accounts would get one unit with the Pole Topper of a Margarita glass. The MDF wood display at the center of the family unit is medium density fiberboard. It holds both Tequila and the Margarita mix. The graphics are 4-color process litho laminated to MDF. The corners hold the product units of extra Tequila. The Pole Topper is a vacuum formed Margarita Glass. The 1800 Margarita Tequila Mass Floor Display was created by Flair Display Inc. 3920 Merritt Avenue, Bronx, New York 10466.
Woodchuck 4 Tier Roll-About Display
This 4 shelf display produced for Green Mountain Beverage, features a 4-color litho mounted die cut header sign and the brand logo on each shelf front, offering strong brand identity. The display holds 9 cases of product, provides great versatility and can be moved around the store to cross merchandise. The merchandiser is constructed from wire, tubing and metal and has a green powder finish. The Woodchuck 4 Tier roll-About Display was created by Nashville Display, 306 Hartman Dr., Lebanon, TN 37087.
Enviga Mini Dump Bin Display
Coca-Cola recently used this Enviga mini dump bin display to launch its new Enviga beverage. The display uses four-color process printing to convey the new refreshing beverage. The dump bin measures 19” diameter x 38” high, replicating the tall, narrow shape of the can. The product sits in a top tray divided into three sections. Each section holds a different flavor. The wire base represents the tea leaf logo in a sleek, modern design. The objective of the display program was to attract the attention of shoppers in-store to gain trial. This display was created for Coca-Cola by Edge Display Group, Ronkonkoma, NY 11779.
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