Sony Listening Station Demonstrates New Technology
This Sony Super Audio CD System listening station was recently shipped to Circuit City, Fry’s and Tower Records retail stores around the country.
This permanent all-metal display contains a Super Audio CD System, which includes a stereo receiver, a (SACD) player, a sub woofer and five speaker surround sound system. The display merchandises the Sony Super Audio CD System and Super Audio CDs on two vertical side racks, and is intended to help the customer understand the new SACD technology. It also serves as a listening station for retail stores.
The Sony SACD Listening Station was designed by Blumlien Associates and manufactured by Crew Design, a Kent, CT-based p.o.p. display firm.
Wyndham Wine Rack Promotes ‘Big Australian Taste’
Wyndham Estate, a leading Australian wine, recently launched exciting on- and off-premise promotions to support its “Big Australian Taste” campaign this summer.
Off-premise, consumers can receive a free pair of Aussie-sized wine glasses etched with the Wyndham Estate logo when they purchase a bottle of wine and pick up an entry-form.
Eye-catching in-store promotional items include a giant five-case wine rack shaped like a wine bottle.
ISO Display Showcases Haircare Products
This sleek and modern floor display was produced for professional beauty manufacturer Innovative Styling Options (ISO).
The curved, stylized display features an extensive selection of haircare products. The display header proclaims, “Behold multiplicity, for the many moods of your hair.” The display’s neutral colors help to focus attention on the colorful haircare line.
This permanent display fixture was designed and produced by Katherine Frank Creative Inc., a point-of-purchase display and marketing communications company located in Lombard, IL.
PING Introduces Color Code Putter Display
PING is using this display to introduce a Color Code system that optimizes performance and feel for its extensive range of putters.
The new PING putter Color Code system is designed to properly fit all golfers, no matter their height, putting style or playing ability. The display features 10 putter Color Codes available, each representing a different lie angle that varies by one degree, including maroon, silver, white, green, blue, black, red, orange, brown and gold.
Selecting the proper PING putter Color Code could prove to be a vital aid to better putting, given that the proper lie angle helps the golfer to align the putter to the target line.
“With putting accounting for approximately 40% of the average golfer’s score, the importance of being properly fit for a PING putter cannot be emphasized enough,” said John Solheim, Chairman and CEO of PING, a trademark of Karsten Manufacturing.
Displays Offer ScubaPro Dive Equipment
ScubaPro of El Cajon, CA, required a line of displays to merchandise its dive equipment.
Three displays were developed with each one offering diving masks, regulators or snorkels. The displays were made of brushed aluminum with a clear anodized finish for an affordable yet distinctive high-quality look. All three displays work on slatwall or countertop and are adaptable for gridwall with a bracket attachment. Each is also designed for easy access to the product. The new ScubaPro UWATEC logo is prominently silk-screened on each display for maximum brand recognition. The cohesive look of the displays is designed to be consistent with past, present and future ones.
The ScubaPro dive equipment displays were produced by Concept Designs, a p.o.p. display firm based in Mountain View, CA.
Convenience Store FREEosks Provide Internet Access
Kiosk Information Systems (KIS), Broomfield, CO, has contracted with Boston, MA-based FREEosk, Inc., to manufacture kiosks that provide convenience store customers with free e-mail and Internet access to web sites supplying travel and movie information.
FREEosk selected KIS KW-612 WebStop, which can be easily integrated into convenience stores. The configuration allows users to sit down at the kiosk to access the Internet or use the Web telephone. A video screen at the top of the unit advertises convenience store products. The KW-612 also features a cash acceptor and credit card reader.
“Internet services are becoming more prevalent,” said Jeffrey Wootan, Exec.V.P., FREEosk. “KIS has made it possible for FREEosk to develop a product that allows stores to meet their customers convenience expectations.”
Weyerhaeuser Hardwood Flooring Display
A variety of finishes of Weyerhaeuser hardwood flooring sample boards are displayed on this wire rack produced by Creative Displayworks Corp. of Toronto, Ontario, Canada.
Each of the eight 18" x 22" boards can be easily removed so that the full effect of each finish can be examined.
The rack, powder coated forest green, is 82" high x 20" wide x 23" deep. Full color graphics are displayed on each side and above the unit.
Three hundred units were produced.
Frito-Lay Launches Line Of Snacks For Hispanic
Frito-Lay has launched a line of snacks targeted at Hispanics, the fastest growing ethnic group in the U.S.
The snacks include: Sabritas Adobadas, tomato and chile potato chips; Sabritones, puffed wheat snacks with chile and lime seasonings; Churrumais, fried corn strips with chile and lime seasonings; Crujitos, queso and chile flavor puffed corn twists; Doritos Ranchero, tortilla chips; Lay’s Limon, potato chips; Fritos Sabrositas, lime and chile corn chips; Doritos Salsa Verde, tortilla chips; Cheetos Flamin’ Hot, cheese-flavored snacks; and El Isleno Plantains.
“This product lineup offers great tasting snacks with unique flavors and textures that are both appealing and familiar to Hispanic consumers,” said Rebecca Johnson, Frito-Lay’s V.P., Marketing.
These new products have been displayed in strategic positions within the store and in the snack aisle.
Vitamin World Uses Permanent Floor Display
Vitamin World is using this permanent floor display in its stores to promote the sale of its Green Source multi-vitamins.
The completely versatile merchandiser features perforated metal shelves that can be adjusted to accommodate other featured products. An acrylic header and side panels allow easy access for interchangeable graphics while casters add mobility for key placement per location.
The Vitamin World Permanent Floor Display was produced by The Display Link, a point-of-purchase display firm based in Babylon, NY.
Position small fast-selling products, condiments or implements directly in view at the shelf edge with this cross marketing tray for wire mat shelves in freezer and cooler environments from Trion Industries, Inc. The new Shelf Edge Cross Merchandising tray is 1 ½" wide by 1 ½" high and available as short single bins or in shelf-spanning widths. The tray may be faced with an option plain paper labeling strip across the front, and can be extruded in colors for custom applications. For free samples of the Shelf Edge Cross Merchandising Tray, contact Trion Industries, Inc., 297 Laird Street, Wilkes-Barre, PA 18702; (Tel) 1-800-444-4665, 570-824-1000, (Web site) www.trionind.com.
Eastern Display Group offers a catalog featuring permanent displays it has recently created. The firm works with wire, metal, acrylics and wood. For a copy, contact Eastern Display Group, 498 Kinsley Ave., Providence, RI 02909; (Tel) 401-861-1350.
CATEGORY: Permanent Displays
DISPLAY PRODUCER: Nashville Display
P.O. Box 491, Nashville, TN 37202
The Whirlpool Home Care Products Display is a permanent 3-sided display which features three different dramatic, eye-catching 4-color header signs which utilize the same theme and graphics as the national advertising campaign. Whirlpool home care appliance products are merchandised effectively with good product presentation for easy consumer selection. The display, which has a small footprint offers excellent flexibility. It is constructed from metal, wire, tubing, slatwall and plastic. It has a durable textured blue powder finish that ties in with the color scheme of the graphics and product packaging.
CATEGORY: Permanent Displays
DISPLAY PRODUCER: Visual Marketing Inc.
154 W. Erie Street, Chicago, IL 60610-3798
Prestige Medical needed an in-store campaign to support their revamped product design and positioning. This floor merchandiser features techy perforated metal which allows for easy access for hook hanging the vast array of stethoscopes and blood pressure sets. The 76" high all metal construction will endure and the bright white powder coat denotes cleanliness, all within a 2.3 sq. footprint. The entire program has been deemed a success by the company based on the overwhelming positive support from field representatives.
CATEGORY: Permanent Displays
DISPLAY PRODUCER: Thorco Industries Inc.
1300 E. 12th Street, Lamar, MO 647594
This tire wall display was designed to be an attractive, consumer friendly information center. Shoppers can easily compare the features, benefits and pricing of each tire. The custom display is constructed of wire, tubing and sheet metal in 48" wide modules. The unit sets up quickly on a 78" high gondola. As tires are added or deleted from stock, the retailer can easily change the display layout to accommodate the new modular. As an extra feature the tire hangers can be adjusted to face the tires straight out, as shown, or angled out at 30 degrees toward approaching customers. Each 48" module can also display aftermarket custom wheels.
CATEGORY: Permanent Displays
DISPLAY PRODUCER: Royal Promotional Group
119 West 57th Street, New York, NY 10019
The Nautica Longitude/Latitude Floorstand was designed as a merchandising unit to hold the entire new line of fragrance and body products. The floorstand was metal fabricated with custom price strips on each shelf, allowing the unit to act as freestanding outpost. Debossed logos and visual headers tied in with packaging and advertisements to create strong brand awareness.
CATEGORY: Expandable Shelf Management Systems
DISPLAY PRODUCER: Trion Industries, Inc.
297 Laird Street, Wilkes-Barre, PA 18702
This wire tray systems offers a low cost alternative to expensive plastic trays. The system accommodates almost any style and size package and easily adjusts from 5" to 12" wide. It is designed for use on standard shelf, wire shelf or as a table top display and may be also be used in freezers and coolers. It is an economical, adjustable stock system and allows easy customization. It is available in colors and can be ordered as stand-alone single-facing units, pre-assembled multiple interlocking units or as components.
CATEGORY: Permanent Displays
DISPLAY PRODUCER: R/P Creative Sales, Inc.
84 E. Santa Anita Avenue, Burbank, CA 91502
This Yamaha chemicals Display and Literature Display have the Yamaha Logo which gives great brand identification on the showroom floor. The objectives for both displays was to include a large Yamaha logo with a consistant look between the displays, which are easy to use and affordable. The chemical display features casters for mobility and holds any combination of product size that a retailer may carry. The Literature Display features pockets-sized to fit the actual size of the literature.
CATEGORY: Tackers & Table Tents
DISPLAY PRODUCER: Palmer Promotional Products
23001 West Industrial Drive, St. Clair Shores, Michigan 48080
The Bacardi Tacker & Table Tent was created for Anheuser-Busch, supporting the launch of its Silver alternative beverage with a wide range of P.O.P. materials that included this aluminum metal sign and table tent. The sign is constructed of dipped aluminum and acrylic.
CATEGORY: Permanent Displays
DISPLAY PRODUCER: Nashville Display
P.O. Box 491, Nashville, TN 37202
Bridgestone's Metal Display for Two Tires is a permanent floor display holding two top selling tires. If features 4-color graphics on all four sides, to create a strong brand identity image and provide product information. The graphics utilize the same theme as the brand's advertising. The display is constructed form metal, tubing and wire and has a durable silver powder finish.
CATEGORY: Sign Programs
DISPLAY PRODUCER: E-B Display Co., Inc.
1369 Sanders Avenue, P.O. Box 650, Massillon, OH 44647
The Swisher Sweets Giants Sign Program was designed to provide a strong P.O.P. campaign to promote the launch of a new oversized cigar. The signs were placed in the continental United States at all locations carrying the new Swisher Sweets Giants Product.
CATEGORY: Display Materials
DISPLAY PRODUCER: Harrington & King, Inc.
3939 Michigan Ave., Cleveland, TN 37323
H&K is the nation's leading producer of perforated materials. H&K perforated products can be ordered in three convenient ways: Run-To-Order sheets and coils are an economical way to get the versatility of custom perforating without the expense of custom dies. The In-Stock Program offers quick access to the largest inventory of perforated metals. Custom Designed holes in any shape, size and arrangement can also be ordered.
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