Coca-Cola Launches ‘Treat Yourself Light’ Merchandiser
Coca-Cola has introduced the “Treat Yourself Light” merchandising program, which creates a convenient diet beverage center in supermarkets, mass merchandisers and drug stores. Anchored by Diet Coke, the display contains multiple sizes of Coca-Cola’s entire diet carbonated soft drink portfolio.
The Treat Yourself Light permanent merchandiser makes it easier for shoppers to find trusted diet brands. Three display sizes are available, all featuring adjustable shelves to accommodate a variety of package types, as well as easily changeable fabric panels.
The Treat Yourself Light merchandising program offers convenience through incremental placement in relevant areas outside the beverage aisle such as the produce section, front of store or the “better for you” food section.
Hutch Displays Feature Kellogg Snacks
The Kellogg Co. used these metal hutch displays to feature its snack products and engage the consumer, including women and children, with a fun and whimsical feel.
The displays provided a secondary placement one-stop shop for Kellogg Snack specific products. Another objective was to increase the number of SKU’s and quantities merchandised.
The Kellogg Snacks Hutch Displays were created by Multi Dimensional Resources, a point-of-purchase display firm located in Hasbrouck Heights, NJ.
Implus Uses Foot Scanner Kiosk To Find The Right Fit
Impus, a marketer of insoles, is using kiosks to help customers’ find the best fit. The kiosk application, called the Sof Sole Fit Sys Foot Scanner, provides a 30-second foot type analysis with a recommendation for insole, sock and shoe type.
The foot scanner is manufactured by FiTracks. The scanner hooks into the bottom of the kiosk to provide the apparatus for people to stand on. Meridian Kiosks of Southern Pines, NC, provided the kiosks for the program.
The Sof Sole FitSys Scanner experience begins when a retail sales associate offers a customer an in-store custom foot scan to determine appropriate insoles. The customer steps on the scanning device in a natural position, enters their gender, shoe size and physical activity and then initiates the scan using the stainless steel tracking ball and keyboard on the kiosk.
Total sales of Implus insole and sock products in areas where the FitSys scan kiosk has been featured have doubled. Total revenue went up 160 to 170 percent,” said John Andrews, Implus Marketing Director. “Kiosks are everywhere and our kiosk lends credibility to the product that a desktop or laptop does not.”
Security Chain Offering Chain Center Displays
Security Chain Co., Clackamas, OR, is offering retailers a variety of permanent merchandisers to help them merchandise its line of chains and accessories.
This assortment features 2 free standing retail display units which can be placed side by side. The display can be used with or without a chain cutter.
Each rack measures: 16" wide x 59" high x 18" deep.
In addition to this display for weldless chain and accessories, Security Chain is also offering merchandisers for welded chain reel and accessories and welded chain pail and accessories. Displays can be custom configured to meet retailers’ needs.
Security Chain offers chains for lifting and cargo control applications.
DVD Station Places DVD Rental Kiosks
DVD Station, San Francisco, CA, has developed a next-generation DVD rental kiosk for placement at Metreon-A Sony Entertainment Center.
DVD Station brings the best of the web shopping experience to the physical store. Consumers browse for product on a “virtual shelf” that mimics the experience of walking the aisles. Using a touch screen interface, customers browse thousands of films by movie genre, actor or director-and then rent and buy those DVDs and video games.
“The Metreon location provided a critical R&D laboratory to develop a retail process that we are replicating with success across the U.S.,” said Tim Hogan, CEO of DVD Station. “This new retail concept has been deployed across several retail channels including: grocery, health and fitness, and specialty retail.”
Category: Shelf Management Components
Display Producer: Trion Industries, Inc.
297 Laird Street, Wilkes-Barre,PA l8702-6997
Changeable top header and improved paddle message options have been added to Trion’s Shelf WorksTM Shelf Management Systems. Top headers permit use of irregular shapes to catch the eye and allow easy change and update of promotional messages. Optional imprinting or adhered paddle messages support branding, help maintain the space allocation and can cross sell out-of-stock lanes to alternate products.
Category: Permanent Displays
Display Producer: Nashville Display
14l5 Elm Hill Pike, Nashville, TN 372l0
This counter display is a Navigational System Information unit which provides product information and offers literature. The display features a combination of shapes and is constructed from metal and wire.
Category: Shelf Management Trays
Display Producer: Trion Industries , Inc.
297 Laird Street, Wilkes-Barre, P A l8702-6997
Trion's Shelf Management System now offers an Expandable Wire TrayTM line to include extra height dividers with multiple pusher capability and pusher height extensions to handle large products. The units mount to standard and wire shelving and are freezer capable supporting oversize items such as frozen pizza. The minimal-silhouette open wire design of the expandable tray sheds dust and dirt, enhances visibility and promotes air circulation. Powder-coated galvanized wire and tough Celcon plastic adaptor blocks, offer economy and long life even in harsh environments.
Category: Permanent Displays
Display Producer: Nashville Display
14l5 Elm Hill Pike, Nashville, TN 372l0
This liquor floor display is constructed from wire, metal and plastic. The unique unit provides an interesting product presentation with the display holding bottles of Bacardi Limon in an eye-catching manner. The base features a 4-color logo.
Category: Permanent Displays
Display Producer: Thorco Industries, Inc.
1300 E. 12th Street, Lamar, Missouri 64759
This Wal-Mart Live Plant & Flower Merchandiser is a permanent fixture designed to merchandise all varieties of potted or container plants. The display is constructed in 48" x 48" modules, two modules or more can be combined to create a custom sized unit. Construction materials are l" square tubing, a plastic pallet base and wire grid shelves with slide-in plastic pans to catch watering run-off and dropped foliage. All metal parts are powder-coated green to compliment any plant life or nursery décor.
Category: Permanent Displays
Display Producer: Visual Marketing Inc.
154 W. Erie Street, Chicago, IL 606l0.
The Aqua Sphere two-sided Swim Center Floorstand pulls all of the company's products together into one location to create in-store impact. The two-sided peggable floorstand features a slight arch to the frame to give it a flowing effect. Its footprint is 3 feet by 5 feet. It merchandises goggles and eyewear on one side while the other side features all other accessories. The header features translucent blue plastic panels to create a liquid appearance. The headers and side panels are screenprinted with the company's logo and tag lines.
Category: Permanent Displays
Display Producer: AMD Industries, Inc.
4620 West l9th Street, Cicero, IL
This display is constructed of tubing and steel and is designed to attach to the H-frame upright at Home Depot. The door frames swing open to allow the customer to see and operate the shower doors from both sides. The entire display also swings out from the H-frame to allow access to the door stock behind the displays. The display is designed to show up to 8 shower and tub doors. All doors and signage were installed at AMD's facility prior to shipment to Home Depot stores, minimizing the time needed for installation. A total of l66 stores were reset with this display in a 5 week period.
Category: Permanent Displays
Display Producer: Visual Marketing Inc.
154 W. Erie Street, Chicago,IL 606l0
The Sherwin-Williams Probuy Merchandiser was designed for use in paint supply and home improvement stores. The display allows retailers to place accessories for painting in areas where impulse purchases can be stimulated. The display has mobility features provided by a four caster design so that the unit may be repositioned, used as a lane blocker or for special promotion and cross merchandising painting supplies such as rollers and brushes.
Category: Permanent Displays
Display Producer: Sterling Promotional Corp.
30l0 Westchester Avenue, Purchase, NY l0577
This display rack for Covey run features an attractive design with real wood accents to reinforce the premium image of the Covey Run brand. The display's sturdy furniture quality adds to its aesthetics and function. Additional space on the rack holds four cases of the wine plus provides incremental space to cross merchandise related products in any store location The rack was well received and demand for the unit is high.
Category: Wire Displays
Display Producer: Marv-o-lus Mfg. Co., Inc.
220 N. Washtenaw, Chicago, IL 606l2
This l640 Cap Tower Floor Display attracts more customers, makes shopping more convenient and saves precious floor space. Customers can easily see the logos they're looking for and can easily access caps. The weighted base prevents the tower from tipping over The fashionable tower offers style in a tight space. Patent pending.
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