Wellington Display Attracts Female Consumers
Wellington Cordage, one of the leading rope manufacturers in the U.S., wanted to make the purchase of rope in tune with today’s female consumer. Research has shown females find it difficult to decipher current packaging to determine the rope with the correct efficacy for their needs.
Wellington discovered that consumers looked initially for a rope that was designed to work for their particular application, and then sought the strongest product possible. By creating a new look and merchandising system, Wellington was able to increase store sales by 20%, and also boost its distribution to “Big Box” retailers.
Wellington Cordage’s new look and merchandising system was produced by Proteus Design, a Boston, MA-based retail design firm.
Shock Displays ‘Hyper-Caffeinated’ Coffee
Shock Coffee has introduced a new display rack to separate the Shock Coffee family from existing coffee programs. Shock Coffee offers an extra caffeine boost without losing the gourmet taste and the new rack differentiates Shock Coffee from the competition at the coffee bar.
This eye-catching display, with its vibrant red and yellow header, grabs the consumers’ attention and lures them to view all of the Shock products. The Shock rack stores two sleeves of cups along with dome lids, and includes a ‘white spot’ to give the store the option to up-sell Shock hyper-caffeinated coffee. The display also allocates space for its Shock-A-Lots, a hyper-caffeinated chocolate covered coffee bean as well as Shock T ripple Mochas and Triple Lattes, its signature ready-to-drink beverages.
Primo Water Offers DIY Retail Exchange
Primo Water, a national brand of purified, mineral-enhanced bottled water available through bottle exchange at grocery and home stores, has teamed up with Lowe’s and Whirlpool brand coolers making it easier for consumers to drink more water at home.
At more than 1,200 Lowe's stores across the country, consumers can now find fresh-tasting Primo water. Space saving, family sized 3- and 5-gallon bottles come with easy-carry handles and no-spill seals. Primo will provide a free, 5-gallon bottle of water with the purchase of a Whirlpool water cooler. Lowe’s is the first retailer to offer Primo water nationally and will have Primo Recycle Exchanges in its stores.
Edge Displays offers the Edge Eurostyle End Cap display. The display brings sleek, contemporary styling to the beverage end-cap display. It is also space efficient and easy to stock and shop with its gravity feed, angled shelving. The unit’s color scheme and graphics can be customized to specific requirements. For more information contact Edge Displays, 1650 New Highway, Farmingdale, NY 11735; (Tel) 631-756-1733; (Fax)631-756-1714; (Web Site) www.edgedisplays.com.
Category: Wood Displays
Display Producer: Nashville Display
306 Hartmann Drive, Lebanon, TN 37087
This attractive Apparel Spinner is a 6-sided wood display which provides adjustability and flexibility to accommodate a variety of different type products, in addition to apparel. The top of the display is removed for access to a storage compartment. The metal parts have a durable powder finish.
Category: Permanent Displays
Display Producer: Flair Display Inc.
3920 Merritt Ave., Bronx, New York 10466
The Quara rack was designed for the introduction of this Argentina based wine. It comes in 6 types all with colorful label designs featuring the llama in the body of the label. A 6 case and 4 case version was designed to accommodate all size accounts. This unit was specifically made for the larger retail accounts. The logo llama was brought to life by fabricating a 3-D figure using various color laminates for the body parts and 2 powder coated wire baskets for the main body. It holds 6 cases of product and created eye-catching visibility across the store helping the introduction of the exciting new world of Quara wines.
Category: Permanent Displays
Display Producer: Cornerstone Display Group
13834 Del Sor St., San Fernando, CA 91340
The Suzuki Oil and Chemical display is constructed of sheet metal side panels. It is laser cut and screen printed. There is brushed aluminum header signage. The display features vacuum formed and screen printed product trays. The steel base is provided with recessed casters.
Category: Basket Displays
Display Producer: Mobile Merchandisers
2611 Henson Road, Mount Vernon, WA 98273
On the floor as spot merchandisers or on the counter, these beautiful basket displays are sure to catch the customer's attention. These and many other displays are available from our basket line.
Category: Pusher Hooks
Display Producer: Trion Industries, Inc.
297 Laird Street, Wilkes-Barre, PA l8702-6997
This new pusher hook keeps displays faced automatically. It is available for Pegboard, Slatwall and Bar Merchandisers. The spring loaded hooks keep the product forward and well-faced. Various lengths and spring tensions are available to fill a full range of product needs and weights. Pegboard and Slatwall versions come silver powder coated while the Bar merchandiser version is available in choice of black, beige or silver. Optional label holders are available for all styles.
Category: Promotional Displays
Display Producer: Menasha Display Group
601 E. Erie Avenue, Philadelphia, PA 19134
The Nivea Body Age Defying Sidekick/Floorstand provides a universal display vehicle to coincide with the volume launch in Wal-Mart of the same product in a 30" pdq format. Both displays feature the same product size and packaging, a tester and information brochures, but only half the product volume of the pdq. The design is highly efficient and economical while offering an upscale appearance. Retailers can introduce this new produce in a quick sell-through quantity.
Category: Permanent Displays
Display Producer: Cornerstone Display Group
13834 Del Sor St. San Fernando, CA 9l340
The Suzuki GSX-R Angled Bike Display features sheet metal over cut detail and a steel and wood base. The graphic panel is screen printed. There is a Polycarbonate protective cover. The bike support is of steel.
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