Go Snack Spinner Displays New Frito Lay Product
Frito Lay is using this high impact display for a new product launch geared toward the “On The Go” market for convenience and grocery stores.
The Go Snack Spinner conveys a feeling of movement with its strong design lines and a bright, brand-based color scheme. The wave-like design echoes the flowing lines of the Frito-Lay logo.
The display has contributed to the largest product placement in Frito Lay history with sales of the product exceeding expectations.
The Go Snack Spinner display was created by Universal Display & Fixtures Co., of Lewisville, TX.
Black & Decker Offers Bach Solo Collection
Black & Decker is using this display to merchandise its newest faucet line, the Bach Solo Collection.
The display’s unique shaped black back panel and base allow for the backdrop in which the wire and tubular frame can facilitate the use of an adjustable shelf that allows for the merchandising of two products. A large curvature of the back panel is mounted with a laminated sheet, silk-screened with musical notes and images in colors that mirror the product packaging and Bach name, which is silk-screened onto a brushed silver mylar header.
This display was created for Black & Decker by Felbro, Inc. of Los Angeles, CA.
Sony Ericsson Introduces Line Of Faceplate Displays
Sony Ericsson has debuted these displays to introduce the new T60 phone and its interchangeable faceplates.
All three models include a Sony Ericsson-branded domed label and silver powder-coated steel components. Model D is the high-end countertop tower unit that accommodates any combination of five phones, faceplates or “smartback” units. The powder-coated steel column, which sits on a powder-coated MDF base, has a perforated hole pattern that supports up to 10 attachment brackets. Model E is made from powder-coated steel and its 2-angle design features an up-right configuration for sitting on a counter, and a flat configuration for sitting under glass cases. This display accommodates one phone and four faceplates. Model F fits into the existing Sony Ericsson Wall System with a slatwall bracket.
Sony Ericsson’s T-60 Faceplate Displays were designed and produced by Concept Designs Inc., a Mountain View, CA-based. p.o.p. display firm.
Thorco Industries, Inc., offers the Sidekick Merchandising System. These attractive wire units create high density merchandising areas on the sides of any endcap display. The Sidekicks, which can merchandise all types of products, are available with either plated or powder-coat finishes. A heavy-duty locking bracket is offered, providing great durability and security. For more information, contact Thorco Industries, P.O. Box 110, Lamar, MO 64759; (Tel) 417-682-3375; (Fax) 417-682-1326; (Web) www.thorco.com.
ZERO U.S. Corp. has introduced Twister shelving. This addition to the Zero system allows the designer to create almost any environment, from exhibitions to retail interiors. Twister is assembled from steel “ladders” and opaline shelves in translucent colors. It coordinates with Zero’s panel system. For more information, contact ZERO U.S. Corp., Industrial Circle, Lincoln, RI 02865; (Tel) 401-724-4470, (Web) www.zerous.com.
Testrite Instrument Co., Inc. features specialty stands made to specification including banner stands, exhibit frames, easels and telescopic aluminum tube assemblies. For more information, about telescoping tube assemblies, contact Testrite Instrument Co., Inc., 135 Monroe Street, Newark, NJ 07105; (Tel) 888-873-2735, 973-589-6767, (Fax) 973-589-4196 (Web site) www.testrite.com.
Desert Queen Tester, Glorifier, Merchandiser Sell-In Package
This display was designed with the objective to project the southwest feeling of the brand, and to promote the brand quality through the use of "actual" materials. Both the Aztec shapes are in real wood and metal. The flexibility of two display types and sizes eased the sell-in and sell-through of the entire line. The Desert Queen Tester, Glorifier Merchandiser was created by Nikles Design Corp., 2365 Milburn Avenue, Bldg. #2 Baldwin, NY 11510.
Marshall Amplifier Demonstrator & Merchandiser
This display for the Marshall Amplifier "Urban Attitude" product line, was designed to create a dramatic setting capable of holding over 700 pounds of product that can be moved into position with heavy duty industrial casters. The traditionally black Marshall Amplifiers, reknown for their technologically superior quality, appear surreal on a decaying structure. The display features an all steel "weathered" finish frame with laser cut clearcoated logo mounted both sides on a battered backdrop. All the units produced will be showcased in the prestigious Sam Ash retail chain catering to the needs of the music enthusiast. The Marshall Amplifier Demonstrator & Merchandiser was created by The Display Link Inc., 99 East Street, Babylon, NY 11702.
Made-to-order Wire Form Shelf Management System
This Shelf Management System features wire form dividers, front and back rails, which are then configured specifically for a product. Many sizes, heights, lengths and configurations are possible, offering the appeal of a custom system at very low cost. The display can be an inclined system, mounted on flat shelves, configured for pallet rack, or used as a table-top display. It is suitable for weighty or large items and integrates with modern front labeling strips for product pricing and promotion. It is easy to install, snaps into place in seconds as a single unit. One-piece welded design insures correct installation, and all metal, powder-coated construction is maintenance free. It is adaptable to almost any shelf and available with pusher systems or gravity feed. For more information and a 20-page full-color Shelf Works™ catalog, contact Trion Industries, Inc., 291 Laird Street, Wilkes-Barre, PA 18702-6997; 800-444-4665.
Bridgestone's Metal Display For Two Tires
This Permanent floor display, created for Costco, Holds two top selling tires and features 4-color graphics on all four sides to create a strong brand identity and provide product information. The graphics utilize the same theme as the brand's advertising. The display is constructed from metal, tubing and wire and has a durable silver powder finish. The display contributed to sales increase by attracting attention and even more than that, by serving as a focal point on the floor for sales people to explain and show the product. The Bridgestone's Metal Display For Two Tires, was created by Nashville Display, 1415 Elm Hill Pike, Nashville, TN 37210.
Schlage Lock Company Freestanding Display
The Schlage Lock Company is using this self-standing floor display to present a comprehensive selection of locks at eye level. The display is anchored on a sturdy steel base and allows the consumer to view the various types of locks which Schlage offers. The Schlage Lock Company Freestanding Display was created by Mark Novak & Associates Inc., 149 North Northwest Highway, Park Ridge, Illinois 60068.
Midway Displays Inc. has introduced a new line of stock Clipper Displays which has been used by Mrs. Fields to create impulse sales for its cookies. The new display is available as both a counter and a floor unit with a round molded base that can be printed with a logo for a custom look. The displays knock down for easy shipping and assembly. For more information, contact Midway Displays, Inc., 6554 S. Austin Avenue, Bedford Park, IL 60638.
Art-Phyl Creations offers a wide range of stock displays for floor and counter. Using stock modular components, displays may be configured to meet nearly every need, from literature to product displays, including revolving hubs, panels, trays, bins etc. One to a thousand pieces my be ordered with quantity prices starting with as few as 25 units. A 72 page catalog is available. For more information, contact Art-Phyl Creations 16250 NW 48th Avenue, Miami, FL 33014.
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