Patak’s Display Rack Presents Video Demonstration
Hormel Foods Corporation developed this Patak’s Display Rack to merchandise 25 cases of Patak’s Indian Food products as well as to hold a TV/VCR unit that delivers a video demonstration of how to use the products.
Due to the weight of both the product and the TV/VCR unit, no existing merchandising pieces met the objective, so this piece was custom designed and manufactured by Visual Marketing Inc., a point-of-purchase display firm based in Chicago, IL.
Colorful graphics on the sides of the display establish a strong brand identity and attract attention.
The display has been very successful delivering sales lifts of up to 700%. The unique display program also helped to open up many new retail accounts for Patak’s Indian food.
Roppe Design Center Roll About Merchandiser
This Roppe Design Center Display holds 24 sample boards that show the product material and wide range of colors available, with lifestyle shots showing the product in use. The display features a large die cut, curved 6-color laminated header which provides strong brand identity. It also has a work top and literature holder. It is constructed from tubing, metal, wire and MDF. A silver powder finish gives it a rich appealing look. The display presents the full product line with material and color s available in a visually exciting display. It also provides flexibility and space to add future new product introductions. The Roppe Design Center was created by Nashville Display, l4l5 Elm Hill Pike, Nashville, TN 372l0.
Wal-Mart Wiper Blade Merchandiser
This Replacement Wiper Blade Merchandiser is a 2-tiered, all metal unit bracketed to fit standard 48" wide gondola systems with 24" decks. Each 48" module ships fully assembled, ready for set-up. A large l4" x 47 ¾" channel on the front and back of each 48" unit is included for signage. To sell replacement wipers, a strong sales message needs to be visible. To achieve this, two large graphic panels were incorporated into each 48" display module. The display offers a large selection of brands and styles and maintains a sufficient inventory of popular sellers. A moveable wire divider system makes revising the product mix and maintaining inventory levels quick and simple. The Wiper Blade Merchandiser was created by Thorco Industries, Inc., l300 E. l2th Street, Lamar, Missouri 64759.
Patak's Merchandiser & Demonstration Center
This display merchandises Patak's line of Indian Foods currently being marketed in the U.S. by Hormel. Previously the company used costly in-store live demos to introduce its products. This display features the use of television incorporated into the merchandiser which resulted in sales lifts of 700% with reduced costs since no live in-store demonstrators are needed. The rolling rack stocks a variety of Patak's products and ingredients. The programming is on a loop and each recipe is demonstrated in about 90 seconds. The display is designed to allow consumers to see a recipe being made, obtain the recipe from a take one pad and then purchase the ingredient for the meal. The Patak's Merchandiser and Demonstration Center was created by Visual Marketing, Inc., l54 W. Erie Street, Chicago, Illinois 606l0.
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