York Fitness Unveils New Merchandising System
The highly competitive, commodity based market of free weight equipment required that York Fitness USA, York, PA, develop a strategy to rise above solely product-focused selling. York’s solution was to develop a patented line of revenue increasing merchandising systems.
As part of this strategy, York selected Dick’s Sporting Goods, one of the world’s leading sporting goods retailers as its partner. “Dick’s innovative and open-minded approach made it absolutely our first choice for this partnership,” said Cisco Adler, York’s VP of Marketing. “Both York and Dick’s believe this program to be the most elaborate and innovative this category has ever seen.”
It took about nine months of close collaboration between York and Dick's to bridge the span from concept to full chain rollout. York began by assessing the revenue per square foot that Dick’s was generating in this particular category.
“We discovered that while Dick’s product presentation was one of the best in the industry, the tools needed to raise this category to the next level did not exist-they just had not been invented,” Adler said. “We set out to change that.”
Through analysis of revenue and the amount of space traditionally required to house this equipment, York developed branded private label merchandising systems specifically designed to dramatically increase the revenue per square foot while improving the product's visibility and presentation.
According to early reports, the impact has been dramatic. Stores which have rolled the program out are already seeing increased sales and have significantly reduced the amount of space required for the category. This is space they can now fill with more inventory to generate more revenue.
Motorola Displays Cellular Phone Desktop Charger
Motorola has placed this permanent cell phone accessories display in cellular phone service provider retail locations nationwide. The display is designed to merchandise three new additions to Motorola’s suite of cellular phone accessories including a Desktop Charger.
The display is flexible for on-the-floor sales person demonstrations and interchangeable for simple product change out.
These displays were shipped fully assembled and were designed as modular pieces to be used as either a counter or wall unit.
The Motorola Accessories Display was designed and produced by Rapid Displays of Chicago, IL and Union City, CA.
Giant Surfboard Display Features Surf Wax Candles
This giant surfboard display promotes a brand new product-Ted Shred’s candles made from surf wax.
The display is constructed from steel tubing and perforated metal.
It is shaped like a surf board to attract attention and convey the unique nature of Ted Shred’s candles. It was shipped to surf retailers who are snapping up both the product and displays.
The display has five shelves to hold a great deal of merchandise in a minimum of floor space. It also provides flexibility for retailers to feature different product assortments. In addition, the display features a colorful header sign.
The surfboard display was produced by Metaline Products, a point-of-purchase display designer and producer located in South Amboy, NJ.
Floor Display Merchandises Kobalt Work Gloves
Kobalt is using this floor display to merchandise its work gloves in Lowe’s stores nationwide.
The display has a galvanized side panel, Komatex panels (black), header, bottom panel with kick plate, Sintra silk screened signage and clear pockets with updateable lifestyle images.
The graphics on the display match the packaging graphics to strengthen the brand image.
The display holds a large quantity of work gloves in a minimum amount of space. There are 15 different facings.
This Kobalt work glove display was produced by Display Boys, a p.o.p.display firm based in Irvine, California.
Trion Industries has introduced custom manufacturing options to its stock Shelf Works™ EWT Shelf Management System. The stock Expandable Wire Tray System adjusts from 5" to 12" wide (mini version from 3" to 6") to fit any individual product as well as diversely-sized families of products. New extra tier options permit merchandising of more items, more coherent product presentation and enhanced brand image and category integrity. Spring-fed pushers on each level permanently face all lanes of product. For more information, contact Trion Industries, 297 Laird Street, Wilkes-Barre, PA 18702-6997; (Tel) 800-444-4665, (Fax) 570-823-4080; (Web) www.triononline.com.
Wal-Mart CD Island Fixture
The objective was to create a custom island fixture to promote the sale of new release CDs and special value CDs. The 48" x 48" island fixture is constructed of a powder coated tubing frame and wire shelves sitting on a black plastic pallet. The signing is standard Wal-Mart white extruded plastic with slide-in graphics and pricing. A special feature on this fixture is the music sampler outpost with electronics, speakers and key pad all built into one durable metal case. By mounting the fixture on a plastic pallet, it can be easily repositioned to capitalize on various promotional opportunities. Store level feedback on this display has been positive. The Wal-Mart CD Island Fixture was created by Thorco Industries, Inc. l300 E l2th Street, Lamar, MO 64759.
Yellow Tail Custom Wine Rack
This custom Wine Rack for Yellow Tail is designed in the form of a baker's rack. The display is constructed of wire and metal tubing and is designed to be a dealer loader after its use in the liquor store. Wine bottles are held in a wine rack position for ease of selection and the display top holds two wine glasses and two bottles of wine to attract attention and to stimulate buyer appeal. The Yellow Tail Custom Wine Rack was created by Flair Display Inc., 3920 Merritt Avenue, Bronx, New York l0466.
Duracell Toys R Us In-Line System
This display was designed with major input from Toys R Us merchandising and store fixture managers. The display design included Geoffrey the Giraffe (the retailer's brand icon), wallpaper patterns and retail specific colors. The system was joined in three sections to create a dynamic environment of 12' of battery product. Each gondola held six four foot wide gravity fed shelves accommodating ten facings of three PackOne modules each, a tremendous amount of inventory. The display retrofits onto existing gondolas for cost savings. The Duracell Toys R Us In-Line System was created by New Dimensions Research Corp., 260 Spagnoli Road, Melville, NY ll747.
Durango 3-Dimensional Sign
The objective for this sign was to create a distinctive logo sign to hang on slat wall to increase awareness and stimulate sales. The sign is used as a focal point for the Durango brand coordinating boot shelves that hang beside and below it. The 3-dimensional sign was laser cut using metal and wood materials. The boot print and back disk are wood and the smaller disk and Durango sign band are metal. The metal parts have a powder coated finish. The sign helped to achieve increased distribution and sales. The Durango 3-Dimensional Sign was created by Nashville Display, l4l5 Elm Hill Pike, Nashville, TN 372l0.
MSA Safety Goggle Turning Display
This 48" tall display for MSA Safety Goggles is distributed to hardware stores and home centers. This display is constructed of sheet metal and vacuum formed plastic. It is placed on a wooden base and revolves on a turntable for customer selection. Each side of the display has a mirror in the center so the customer can view himself or herself in the goggles. The MSA Safety Goggle Turning Display was created by Mark Novak & Associates, Inc., l49 N. Northwest Highway, Park Ridge, IL 60068.
Bolla Lamppost Permanent Floor Display
The objective of this promotion was to create a permanent merchandising vehicle that would hold six cases of Bolla Wine in a way to make the brand standout at the retail level. The display imagery was to convey the brands Old World heritage. This unique attractive, simulated lamppost display was produced, holding six cases of wine, while angling the top bottle in every column to highlight the style of the wine below. The combination of materials used kept the cost down and conveyed the brand image with a sturdy lamppost design clearly mimicking an old style gas lamppost. Assembly is done in minutes. The lamppost arms hang the Bolla logo, and these signs can hang additional four color banners below them for further impact. The display created much positive feedback and different variations were created to hold a higher volume of product for the 750ml and l.5l bottles. The Bolla Lamppost Permanent Floor Display was created by Corren Display Group, l000A Lake Street, Ramsey, NJ 07446.
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