Brooks Sports Trance 6 Running Shoe Displays Its ‘MoGo’
For those consumers who are tired of buying athletic shoes that feel great in the store but later seem to go flat, Brooks Sports has launched MoGo, an entirely new midsole technology that ensures prolonged “first feel” without compromising durability or support.
Demonstrating its excitement for the new midsole material, Brooks Sports is distributing the Trance 6 Display featuring the MoGo midsole, to hundreds of dealers in the U.S.
Each store receives a large poster, counter display with tech brochure on the Trance 6 and MoGo, shoe talkers and give away items to hand out during the promotion, such as stickers and yo-yo's. Brooks Sports will also be conducting a nationwide contest for each dealer to “Show us your MOGO” best in-store display or window.
Fast Flick DVD Rentals Installs DVmatic Kiosk
FastFlick DVD Rentals, Tucson, AZ, has placed the DVmatic kiosk from ELO Media inside its convenience store. “We are thrilled to be the first Tucson business to install an automated DVD kiosk and to provide our customers with this convenient entertainment option,”said Lee Jestings, an owner of FastFlick.
ELO Media’s DVmatic machines offer low operating costs, are easy to use and occupy only a minimal footprint. According to Oren Hon, CEO of ELO Media, “Placed at grocery stores and convenience stores, you are no longer forcing renters to make a special trip to the video store, thus making the rental experience even more convenient.”
Tuaca Chiller Machine Boosts On-Premise Sales
Tuaca Italian Liqueur has released a new Chiller Machine to help increase on-premise sales.
“The new Chiller Machine serves the product icy cold at the push of a button, requires less space than most bar machines and has vibrant, illuminating graphics,” said Brian Love, Global Brand Director, Tuaca, imported by Brown-Forman Beverages.
The Chiller Machine holds two Tuaca bottles upside down and serves Tuaca the product at approximately 8° Fahrenheit highlighted by the “8°F” illuminated graphic on the front right corner of the machine. “Chill Responsibly” is also illuminated on the front panel, as well as “Icy Cold Tuaca,” a Tuaca bottle and a bluish, frozen-like graphic. The sleek size (only 18.5"H x 12.25"W x 13"D) of the new Chiller Machine allows accounts to have enough space for other bar needs.
Black & Decker Edge Hog POP Display
The “Edge Hog” is a tool for the homeowner looking for a clean cut line along driveways, sidewalks, etc. Black & Decker wanted a display that would educate the consumer about the product and its many functions and features.
The display provides an informative poster and a tool mount. It features a lifelike grass lawn, and interlocking paving stones, to help the consumer envision how the tool works.
The display was created by Wire Worx Displays Inc., a Toronto, Canada-based p.o.p. display firm.
Eureka Displays Yellow Jacket Central Vacuum System
Electrolux Home Care is introducing the Eureka Yellow Jacket, a built-in cleaning system that offers the power and convenience of a central vacuum system to apartments, condos or smaller homes.
The Yellow Jacket features a compact power unit that is about one-third the size of an upright vacuum. It easily installs inside a typical kitchen or bathroom cabinet.
The display is constructed of 3/4” HDPB with a white low pressure laminate finish on the side and door. The counter is gray, low pressure laminate and the kickboard is black.
The full color header sign is printed on 6mm Sintra. A fluorescent light under the counter attracts attention to the display and the product. The display’s floor graphic is adhered to a Sintra panel.
The display is designed to help shoppers envision how the Yellow Jacket Central Vacuum System could benefit their homes.
Kawasaki Brochure Rack Conveys ‘Leading Edge’
Kawasaki is using this brochure rack in motorcycle dealerships. The brochure rack is designed to integrate Kawasaki’s “Leading Edge” corporate tagline, and support this positioning with its contemporary styling.
The brochure rack is a permanent display made of brushed aluminum, screen printed, anodized and laser cut. The brochure rack is ultra compact yet highly visible.
The Kawasaki Brochure Rack was produced by Cornerstone Display Group, a San Fernando, CA-based point-of-purchase display firm.
Collectibles By Sportsline Rolls Out Display Program
Collectibles By Sportsline has introduced this new wire merchandising system to convenience stores and supermarkets.
The Sportsline Collectibles Corner is unique in its market-by-market and season-by-season customization based on sports teams and events such as NASCAR racing.
“We put together customized displays that appeal to the local fan base,” said Bill Gausselin, V.P., Sportsline Distributors. “The merchandisers hold 25 SKUs per rack and can be updated on a monthly basis.”
The program is designed to fit in the standard four foot endcap with both boxed and pegged merchandise which is displayed on 54" x 18" wings both sides of the display. The display is on casters for mobility.
This display was created for Collectibles By Sportsline by Visual Marketing, Inc., a Chicago, IL-based point-of-purchase display and promotion firm.
Family Medic Opens In-Store Minor Medical Clinic Inside Kroger Market
Family Medic recently opened its first in-store minor medical clinic inside a Memphis, TN-based Kroger supermarket. The in-store clinic enables shoppers to buy groceries, fill a prescription, and get help for an earache or fever, all under one roof. The micro-size medical office offers various services to people on the go, including diagnostic tests, throat cultures, and blood pressure checks with or without an appointment.
The Family Medic clinic includes work stations, an examination table, a sink and refrigerator, drug storage, work surface and a waiting room, all in a small efficient space that is handicap accessible. Nimlok Memphis, utilized custom modular trade show materials to construct the clinic because they’re light weight and can be easily and quickly installed.
Outwater Plastics Industries offer adjustable economy table legs for the simplest and most cost effective way to build a table or desk. Available in 6", 16", and 28" heights in black, chrome and matte nickel finishes, Outwater's 2-3/8" diameter, UPS shippable Adjustable Economy Table Legs come complete as a set of 4 legs with predrilled aluminum mounting plates and incorporate +2" adjustable leveler inserts for custom tailored heights. For more information, contact Outwater Plastics Industries, Inc., P.O. Box 500, Bogota, NJ 07603; (Tel) 1-800-631-8375, 201-498-8750, (Fax) 201-498-8751, (Web site) www.outwater.com.
Mobile Merchandisers offers these basket displays as floor or counter units to promote a wide variety of products. The unique displays are space efficient and they attract attention in the store. Mobile Merchandisers offers a wide variety of stock displays in wire, steel, sheet metal, wood and plastic. For more information, contact Mobile Merchandisers, 2611 Henson Road, Mount Vernon, WA 98273; (Tel.) 800-452-9809; (Web) www.mobmerch.com.
Clip Strip Corp. now designs, produces and inventories Power Panels at a fraction of the cost including a Wire Power Panel (48"H x 14 ½"W x 4 ½"D) and a Corrugated Power Panel (41"L x 14"W x 7"D). For more information on these affordable, “generic” wire and corrugated Power Panels, contact Clip Strip Corp., 343 South River Street, Hackensack, NJ 07601; (Tel) 800-425-4778, (Fax) 201-342-1438, (Web Site) www.clipstrip.com.
Laarhoven has introduced the Pirouet, a portable kiosk. The collapsible, aluminum frame features changeable full color graphics, a unique lighting scheme and mirrored shelves. Towers and counters “twist” into place quickly. The 80" tower twists down to 11" for easy transport. A pre-wired aluminum frame makes “down-lighting” product effortless. For more information, contact Laarhoven Design, (Tel) 800-825-2223, (Web) www.laarhovendesign.com.
Edge Displays offers a stock mobile lane blocker display for beverages. Retailers can easily roll the display to check-out lanes to generate impulse purchases. The unit provides a large area for custom graphics. For more information contact Edge Displays, 1650 New Highway, Farmingdale, NY 11735; (Tel) 631-756-1733; (Web) www.edgedisplays.com.
Corrugated Components & Devices, by Midway Displays has introduced the Cor-Grid Hook. This 4 inch hook is adaptable to either corrugated or wire (up to 1/4” diameter) displays. The hook’s “I” beam design provides rigidity. The hook’s versatility makes it ideal for corrugated power wing and side kick displays. The Cor-Grid Hook is available in black or white plastic. For more information, contact Corrugated Components & Devices, by Midway Displays, 6554 S. Austin Ave., Bedford Park, IL 60638; (Tel) 708-563-2323 (Fax) 708-563-2331 (Web Site) www.corrugatedcomponents.com.
Syzmo Energy Launches Organic Energy Drink
Syzmo Energy, has introduced the first organic compliant mainstream energy drink. Organic certification is the guarantee that all ingredients are produced in compliance with the National Organic Program regulations.
“Finally, there’s an organic energy drink that expands the category, offers a healthy alternative, and is backed by the U.S. National Organic Program,” said Jeff O'Neal, CEO of Syzmo Energy.
Stock Displays From A Direct Manufacturer
A line of stock displays, display hooks, and merchandising aids are available from the manufacturer directly, in business for over 45 years. The line includes standard wire and plastic pegboard hooks, scan hooks, hooks for corrugated and specialty display hooks including literature pockets, buckets, bins, garment, hat and shoe displayers. The stock p.o.p displays include strip merchandisers and accessories. All of the products are now available from the online store at www.hookstore.com, or contact Art-Phyl Creations, l6250 NW 48th Avenue, Miami, FL 330l4.
Shelf Management System
This Shelf Management System can go from a simple rack to a sophisticated gravity feed system. The system features in-house engineering plus on-site manufacturing capabilities to produce a total solution from a single source. The system is constructed of wire and is an economical custom-from-stock merchandising fixture. The Shelf Management System is available from Trion Industries, Inc., 297 Laird Street, Wilkes-Barre, Pennsylvania l8702-6997.
DaySpring, Inc. Island Merchandiser
This display was developed specially for Family Christian Bookstores and it creates a permanent merchandiser for DaySpring's seasonal products. The island merchandiser has a center panel constructed of a l" square tubing frame surrounding a wire grid and frosted acrylic panel with height adjustable wire shelves, all finished in white powder coat. The wood end panels are finished in light maple with white shelves hanging on an inlaid white wire grid. Locking casters allow the fixture to be strategically placed for seasonal traffic. A clear acrylic sign header tops off the unit. From greeting cards to calendars, day planners to daily devotionals, the merchandise mix and graphics can be easily changed for a fresh new look without the production expense of a new temporary displayer for every merchandise cycle. The DaySpring Inc., Island Merchandiser was created by Thorco Industries, Inc., l300 E. l2th Street, Lamar, MO 64759.
Office Max Book Display
This 4-sided display is constructed from wood and has adjustable wire shelves. The wire and metal parts have a durable powder finish. The display features four interchangeable headers and four vertical signs. The display provided better product visibility and made it easier for the customer to locate and select the book or books of their choice. The Office Max Book Display was created by Nashville Display, 306 Hartman Drive, Lebanon, TN 37087.
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