Creative Online

CREATIVE Wire & Metal Displays
October/November, 2011



Samsung Features Interactive Touchscreen Display

Samsung Electronics Canada wanted a unique and innovative concept to deliver strong branding within the retail environment. Holman, a Toronto, Canada-based P.O.P. firm, developed a solution that enriched the consumers experience by allowing them to test the features of the Samsung products displayed and receive product information, all in a fun and interactive way. The display featured a touchscreen device that simulated the Samsung Galaxy Tab. Customers could actually launch different demonstration videos that highlighted all of Samsung's unique features just like they would at home with their actual Galaxy Tabs.

The display showed consumers the best that Samsung had to offer and brought together all Samsung products within an in store environment that was extremely relevant to the customer. The displays were made to be durable and easy to install. All displays were sent to the retailers pre-assembled making the installation at retail simple and cost effective. The displays were rolled out to 150 Future Shops and 78 Best Buy locations across Canada.



Chevrolet Offers Interactive Wheelstand To Chicago Dealers

Chevrolet was looking for a cost effective, interactive, informational vehicle wheelstand they could offer to their dealers in the Chicago area. These stands, along with its interactive touch screen hardware needed to be secure from theft and tampering. Graphic Resource Group, a Troy, MI-based display firm designed and produced a custom, metal wheelstand that fit under the vehicle tire to securely anchor the unit. A security bracket was engineered to prevent tablet tampering and theft.



Trinchero Family Estates Holiday Display

This display was designed in collaboration with Trinchero Family Estates to provide a mass display that had the interchangeability of components and imagery for Halloween, Thanksgiving and the Christmas Holiday Seasons. The display was produced of custom molded foam for the brick columns, sheet metal bases, molded polyurethane for the gargoyles, routed and painted MDF for the header branding arch, with red Christmas ornaments, ghost and fall printed fabric overlays, Christmas wreaths with 6 LED lights and 3 season printed card sets for the columns. The Trinchero Family Estates Holiday Display was created by Harbor Industries, a Grand Haven, MI-based display firm.



Gatorade Displays G Series

Gatorade has powered sports teams for decades as one of PepsiCo's billion-dollar brands. However, having grown beyond its athlete core user and with a higher than average price point, the brand began losing market share in the fragmented sports drinks category. PepsiCo engaged WD Partners, a Dublin, OH-headquartered retail design firm, to help refocus Gatorade on its athlete constituency. The lynchpin for the brand’s revival would be the launch of the G Series and G Series Pro lines.

WD developed in-store merchandising strategies and graphic systems that increase their visibility in the center aisle and highlight product features as well as planograms to maximize product pack out and secure incremental space. The G Series and G Series Pro lines have been rolled out in thousands of grocery, c-store, general nutrition, and sporting goods retailers nationwide.



Jiffy Lube Helps Drivers Choose Oil Change Schedule

Jiffy Lube has introduced a new approach to oil changes called Oil Change Schedule (OCS), which enables customers to choose when they will return to Jiffy Lube for their next oil change based on vehicle manufacturer’s recommendations for their individual driving habits and conditions.

The new approach directly engages customers in the preventive maintenance process by helping them understand what their vehicle manufacturer recommends for oil changes. When customers visit a participating Jiffy Lube service center for a Jiffy Lube Signature Service Oil Change, they will be given three choices for their new schedule: Follow the vehicle manufacturer’s recommendation for severe driving conditions, Follow the vehicle manufacturer’s recommendation for normal driving conditions, or Select an oil change schedule of their own choosing.



Dairy Innovation Center Identifies Display Opportunities

The Innovation Center for U.S. Dairy is testing various Dairy Merchandising Solution concepts. The concepts leverage consumer testing that identifies grocery shopping needs as they pertain to meal creation. “The Dairy Merchandising Solution concepts build upon Dairy Department Reinvention best practices that are proven to drive sales. They position dairy and complementary products together to increase sales by addressing shopper needs at various meal occasions,” said John Stephens, Research and Insights committee chair with the Innovation Center for U.S. Dairy. “By introducing total solutions that include dairy and make shopping for meals enjoyable and convenient, the Dairy Merchandising Solution concepts will help enhance consumer engagement.”

Dairy Merchandising Solution concepts being tested include: Breakfast Zone: highlighting quick, breakfast recipes. Fuel Your Day: A snacking area highlighting options for between or with meals. What’s for Dinner: one-stop-shopping for a dinner that’s easy to prepare. Chef's Creation: showcasing restaurant-quality meal solutions. Perfect Pairings: cross-merchandising complementary dairy products in the produce section.



Sleep Innovations Unveils Sleep Solutions Center

Sleep Innovations, a market leader in advanced foam sleep solutions, has introduced a new in-store merchandising program. Partnering with TransWorld Marketing, an East Rutherford, NJ-based display firm, Sleep Innovations has developed interactive, modular displays designed to educate the consumer on the benefits and differences of a wide range of sleep products. Sleep Innovations has developed a Sleep Solutions Center that contains a combination of mattresses, mattress toppers and pillows, and extensive educational materials.

“We are reinventing the way consumers shop for their sleep products,” said Lisa Thorstenson, Exec. VP Channel Marketing at Sleep Innovations. “By educating the consumer in-store, they can make informed decisions and purchases that will lead to better sleep.”



EX3D Debuts In-Theater Vendor For 3D Glasses

Marchon3D™ has partnered with Cinemark and UltraStar Cinemas to debut the first in-theater, self-service vending machines for Marchon3D's line of 3D compatible glasses - EX3D Eyewear. EX3D has created an innovative custom vending machine, with easy-to-use digital interface, for theater-goers. Now 3D lovers can purchase their own pair of affordable, stylish and RealD certified 3D glasses right on the spot.

This state-of-the-art vending machine has a user friendly touch screen, allowing consumers to select from a wide assortment of affordable EX3D glasses and pay with a credit card.



The KFRplayer ECONOseries was designed for customers looking for quality digital signage display systems at a lower price point. Using specialized aluminum and composite materials, the ECONOplayer is a fraction of the weight of existing digital signage displays and less than half the cost of similar systems. For more information, contact Keith Fabry Reprographics, 7 E. Cary St., Richmond, VA 23219; (Tel) 804-649-7551; (Web site) www.keithfabry.com



Midway Displays offers the The My-D® Mite display system that is durable, yet inexpensive. This permanent wire and plastic merchandiser offers a great deal of flexibility as it can be used in single, double, or triple tier configurations. The display can merchandise a wide variety of different products. For more information, contact Midway Displays, 6554 S Austin Ave., Bedford Park, IL 60638; (Tel) 708-563-2323; (Web site) www.midwaydisplays.com



The StructureLite system allows more flexibility in combining rods and wires to suspend and hold heavier applications from any angled surface. The system includes extruded rod in three diameters (1/4", 3/8", 5/8"), stainless steel wire in three diameters (3/64", 1/8", 1/4"), rod/wire grippers, panel grippers, connectors, turnbuckles, hinges and pulley wheels. For more information, contact Gyford Standoff Systems, (Tel) 775-829-7272, (Web site) www.standoffsystems.com



Asahi Beer Mobile Display

Nashville Display created this Asahi Beer Mobile Display with display graphics that provide strong branding to build brand awareness. The true red display color stands out and dramatically showcases the product. The mobile display can be moved to different sections of the store for cross merchandising. This Asahi Beer Mobile Display was created by Nashville Display 306 Hartman Dr., Lebanon, TN 37087; (Web site) www.www.nashvilledisplay.com



Trion WonderBar Salad Merchandising System

The Trion WonderBar display system can display different size bagged salad, as well as tubs, clamshells, and boxes. Implementation adds facings and rows, increases sales up to 20%. Trays are spring-fed to guarantee a fully forwarded and faced display at all times. Each tray lifts out for rear restocking and automatic support for product rotation and shrink control. The Universal Mount, Bar-based system installs in one-tenth the time of old fashioned Bar systems with threaded fasteners. For more information, contact Trion Industries, 297 Laird St., Wilkes-Barre PA 18702; (Web site) www.triononline.com



Yellow Tail Wire Rack

Yellow Tail is using this wire rack to merchandise several of its different wines. The display holds a large number of bottles in a minimum of floor space. The header and top shelf provide strong visibility for each of the wines being merchandised. The unique yellow color of the display supports the brand identity. This Yellow Tail Wire Rack was created by Flair Display, 3920 Merritt Ave., Bronx, NY 10466; (Web site) www.flairdisplay.com



Fruit Crisps Permanent Display Rack

Brother’s International needed a customized rack for its Fruit Crisps. Its needs were met by modifying Midway Display’s “Stock” Full View Merchandiser Rack, which was customized, prototyped, and presented in less than 5 days. This Fruit Crisps Display was created by Midway Displays, 6554 South Austin Ave., Bedford Park, IL 60638; (Web site) www.midwaydisplays.com



Aquafina Permanent Endcap

This display is produced with roll-formed side shelves, C.N.C. steel formed center shelves, steel uprights, wire supports, styrene digital top headers, and front graphic panels. The display was designed to have a larger pack out while also being more attractive than Aquafina’s previous endcaps. This Aquafina Endcap was created by Lingo Manufacturing, 7400 Industrial Rd., Florence, KY 41042; (Web site) www.lingomfg.com



Bissell Bare Floor Bay Display

The display presents in an organized manner, similar products from multiple manufacturers. By placing the cleaners in a bay with flooring that looks like various kinds of hard surface floors, the display makes it easy for consumers to understand the purpose of the product and visualize it in a “real world” setting. The display closes the sale by enabling the customer to do a side-by-side comparison of all hard surface cleaners available in the store, and Bissell had the confidence that customers would choose their product over the competitors. The Bissell Floor Display was created by Harbor Industries Inc., 14130 172nd Avenue, Grand Haven, MI 49417; (Web site) www.harbor-ind.com


Sleepguard Mattress Protector Display

Guardmaster is using this permanent display to merchandise its SleepGuard line of mattress protectors. The display highlights the product benefits; waterproof, allergy relief and bed bug proof and provides 10 shelves to hold the various products of the line. This Sleepguard Mattress Protector Display was created by Flair Display, Inc., 3920 Merritt Ave., Bronx, NY 10466; (Web site) www.flairdisplay.com


Columbia Omni Heat Display

This Columbia Omni Heat Display was designed to attract attention to the new Columbia Omni Heat line, and to convey that the line boosts heat retention by 20%. The display program featured a wide range of products, from apparel and footwear to equipment and accessories. This Columbia Omni Heat Display was created by Rapid Displays, 4300 W. 47th Street, Chicago, IL 60632; (Web site) www.rapiddisplays.com


Miller Wire Accessory Display

This powder-coated steel wire accessory display highlights four commonly purchased engine drive accessories right on top of the welding unit they fit. The stylized header features Miller's logo and tagline in its signature shade of blue, on a curve base that mimics the arc of a welding torch. The header, printed digitally and trimmed in faux diamond plate is made of Sintra PVC foam board. The Miller Wire Accessory Display was created by Menasha Packaging, 621 Wacker Drive, Hartford, WI 53027; (Web site) www.menashapackaging.com


LG Discovery Zone

LG has developed this Discovery Zone Home Appliance display to inspire the home appliance shopper and to reach beyond their initial expectations to a higher level of appliance performance. The interactive display provides shoppers with a high tech and fun way to evaluate products and compare benefits. The Discovery Zone display has not only increased sales, it has improved consumers perception of the shopping experience in stores which it has been placed. The LG Discovery Zone display was created by AMD Industries, 4620 W. 19th, Cicero, IL 60804; (Web site) www.amdpo.com


Swiffer Walmart Endcap Display

Procter & Gamble’s Swiffer has developed this endcap merchandiser for Wal-Mart stores to replace four-way pallets. The display, constructed of MDF board, metal wire and plastic, merchandises both wet and dry Swiffer systems. This Swiffer Endcap Display was created by New Dimensions Research Corp., 260 Spagnoli Road, Melville, NY 11747; (Web site) www.ndrc.com


Bosch Battery Center

Bosch wanted to display 450 pounds of Bosch premium car batteries and capitalize on the changing high traffic patterns in the store. This display is on locking casters to make movement easy within the store. The display organizes the product so consumers can easily locate the battery right for them. A large header and side logos reinforced the Bosch brand. This Bosch Battery Center was created by W/M Display Group, 1040 W. 40th St., Chicago, IL 60609; (Web site) www.wmdisplay.com


Testrite Creo Partition

Testrite’s Creo Partition is a flexible display system designed to easily build an attractive, permanent display. Endless possibilities can be created using 2 or more uprights, crossbars and connectors. A wide range of accessories, from shelving to lighting, are available The Creo Partition Display System is available from Testrite Visual Products, 216 South Newman St., Hackensack, NJ 07601; (Web site) www.testrite.com


Design Materials Inc. Carpet Sample Fixture

This sturdy, contemporary fixture is constructed from wood, metal and wire. “Natural Fibers” and “Design Materials Inc.” are routed into the wood signs to add depth and dimension. The fixture holds 14 interchangeable sample panels and the adjustable shelves below, provide space for sample books and product samples. The display provides customers with a large selection of carpet designs and the opportunity to buy product samples. The Carpet Sample Fixture was created by Nashville Display, 306 Hartmann Dr., Lebanon, TN 37087; (Web site) www.nashvilledisplay.com


In Line Queue Management System

Outwater’s new In Line Queue Management System enables retailers to direct traffic at the checkout counter, while generating impulse purchases. The display showcases lucrative products and accessories that might have otherwise been overlooked elsewhere within the store. The In Line Queue Management System is modular so retailers can utilize the components within the system to meet their particular merchandising needs. The system comprises two sturdy and versatile Stanchion Posts with retractable belts and locking connectors as well as an easy to attach Slatwall Panel which accepts all industry standard fittings and hardware. The In Line Queue Management System is available from Outwater Plastics, 24 River Road, Bogota, NJ 07603; (Web site) www.outwater.com


Broan Kitchen Ventilation Display

Broan is using this display to call attention to its line of Kitchen Range Hoods. The stylish display helps shoppers visualize how a Broan Range Hood would look in their home. This Broan Kitchen Ventilation Display was created by Diamond Marketing, 11512 N. Port Washington Rd., Ste. 102, Mequon, WI 53092; (Web site) www.diamondmarketing.net


Midway Displays Inc. developed these Wire Tray Spinners to answer the demand for Low Maintenance & Cost Effective Tray Spinners. The Round Tray Spinners are Stocked in an 18" Diameter. Special Size Needs can also be accommodated. Midway’s Unique Square Tray Spinners are available in both Stationary & Castered models. Midway’s Metal Spider Bases can also be paired with Midway’s Wire Tray Spinners. For more information, contact Midway Displays Inc. 6554 South Austin Avenue, Bedford Park, IL 60638; (Web site) www.midwaydisplays.com


Scopic™ by Walls + Forms Inc. is a versatile, modular display system offering an eye catching solution for a wide range of brand and retail display requirements. The Scopic™ telescopes to provide maximum flexibility in height and width to cater for all store environments and in store policy restrictions. Versatile in application, Scopic™ can be configured to accommodate almost any display requirement, including pallet, window, shelf, wall and floor displays. For more information, contact Walls + Forms, 209 Airline Dr. Suite 200 Coppell TX, 75019; (Web site) www.wallsforms.com


TM Shea Products offers End Cap Side Stackers,™ a combination between the methods of floor quarter pallet stack and PowerWing™ merchandising. Side Stackers offer flexibility by allowing for promotional merchandising of pegged, bottled, boxed and bulk products. They may be used at endcap sides, against walls and as check-out lane blockers. Accessories include peg hooks, shelves, clear dump bins, buckets and signs. Shelves can mount on an angle in 2" increments. The units, which are on locking casters, can feature custom graphics. For more information, contact T.M. Shea Products, 1950 Austin Drive, Troy, MI 48083; (Web site) www.tmshea.com


Harbor Industries, Inc. recently partnered with Chase on a new kiosk project to help promote Chase mobile applications and financial services. They offered a double sided kiosk with two 42" multi-point touch screens. The kiosk allows for two customers to access the information independently and at the same time. The sleek design of the enclosure with the size and clarity of the screens deliver an interesting and impactful message in a large public space. For more information contact Harbor Industries, Inc., 14130 172nd Ave., Grand Haven, MI 49417; (Web site) www.harbor-ind.com


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