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CREATIVE Wire & Metal Displays
October/November, 2009



Blockbuster Unveils New Outdoor Kiosk

Blockbuster is introducing a new outdoor DVD-rental kiosk, extending its deployment of Blockbuster Express™-branded DVD-rental kiosks to more convenience store and smaller-footprint, 24-hour retail locations.

The SelfServ Entertainment 2381 kiosk from NCR Corp. features a 19" touchscreen display that is specially designed for viewing in sunlight. A 26" LCD screen at the top of the unit can be used as digital signage, and all units are fitted with an ATM-grade anti-skimming magnetic stripe reader (MSR) to help prevent fraud.

Alex Camara, V.P. and General Manager, NCR Entertainment, said, “Consumers will benefit from easier access to their favorite new release and classic DVDs in accessible, 24-hour locations.”



Sony Displays New Electronic Reader

Sony is using this interactive display to help introduce its new electronic Reader. The display features interactive video to educate consumers about the new product, and it allows shoppers to try using the Reader.

The display features high definition video output, lift-off and motion-sensitive content triggering, and audio switching to deliver sound playback directly from the products being demonstrated in sync with the video presentation. The display is flexible, and can be set up in different configurations to meet different size requirements. This display was created for Sony by Winntech, (www.winntech.com), a Kansas City, MO--based display firm.



Jarden Features Its Tailgating Grill

Jarden Consumer Solutions wanted to communicate the lifestyle benefits of its new premium Margaritaville Tailgating Grill and Cordless Frozen Concoction Maker to tailgaters, campers and outdoor enthusiasts.

This display communicates the fun lifestyle and the brand personality. It provides a durable steel welded structure that is bolted to a custom-designed wood pallet to hold the weight of an actual 75 lb. grill and the cordless blender. The roof of the hut offers dimensional interest and uses recycled, shredded corrugate that is environmentally friendly. The Jarden Margaritaville display was created by POP Displays of Yonkers, NY, (www.popdisplaysusa.com).



Monster Displays PowerCenter At Best Buy

Monster is featuring this Monster Power In-Line Display at Best Buy stores. The header is designed to mimic the front panel of a Monster PowerCenter while incorporating a 10.2" monitor showing customer benefits. The video content can be easily updated in the field. The display ships a plug and play unit.

A custom clear acrylic top on the upper Monster PowerCenter lets consumers see the interworking of the electronics. The left side of the display is designed for an ergonomic shelf that allows a complete flipbook reviewing all 4 products. Each shelf has adjustable hole patterns to accept multiple Monster PowerCenter SKU’s. This display was created for Monster by Kosakura, a Santa Ana-based display firm.



Sleep Rite Bedding Display Gains New Space

Sleep Rite Bedding is using this display to open new accounts for bedding in mattress stores. The unit provides cross-merchandising opportunities for bedding items in mattress stores.

The self-contained unit is produced of tubing and wire for strength and durability, and it features 4-color header graphics. A wood melamine spinning base completes the display. The space efficient display is designed to take up a minimum of floor space. The Sleep Rite spinning tower was created by Flair Display, Inc., (www.flairdisplay.com) a Bronx, New York-based point-of-purchase display firm.



Blank Quilting Offers Inspiration Center

Blank Quilting fabrics is using this attractive unit to merchandise its products at indepdent quilting and fabric shops. The display features wire and metal and provides a permanent home for the products. The display is set on casters so that it can be moved to different areas in the retail store as needed.

The display provides full visibility for a large selection of different fabrics. The decorative scrolled header panel provides strong brand visibility while reinforcing the Blank Quilting corporate image. This Blank Quilting Inspiration Center was created by Practical Retail Merchandising Inc., an Evanston. IL-based p.o.p. display firm.



Mercedes Opens Mercedes-AMG Performance Centers

Mercedes has opened Mercedes-AMG performance centers in top Mercedes dealerships across the country. Mercedes-Benz and AMG have a long history deeply rooted in high-speed performance racing cars. The AMG brand, “Designed for the racetrack, Ready for the roadway,” still is the performance division for Mercedes, and raises the bar on luxury vehicle standards.

Recently, the exhibit and retail experience company MC2, Inc., (www.mc-2online.com), headquartered in Chestnut Ridge, NY, was tasked by Mercedes-Benz to design, fabricate, and install 30 state-of-the-art performance centers at high-end Mercedes dealerships throughout the U.S. The goal was to provide each client with a customized retail experience reflective of the luxury brand.

To achieve a unique, individual sales experience, MC2 created separate platform displays for each car model so as to achieve a one-on-one, uninterrupted time between the sales representative and customer. To
engage customers and convey the luxury brands' high-speed performance attributes before stepping into the car, MC2 integrated modern design elements with new technology such as LCD screens placed within sleek, branded panels accented with large graphics of AMG vehicles as racing cars on the road. The result is a hands-on experience where customers have the luxury of an undivided sales experience.



Temptu & Sephora Launch Sephora Beauty Studio

Temptu, a leader in high-performance professional airbrush makeup for film and television, has launched the TEMPTU® AIRbrush Makeup System. Temptu and Sephora have partnered to create a Temptu-branded educational and experiential lab for the Sephora shopper in the newly launched Sephora Beauty Studio. Sephora beauty experts will offer AIRbrush product training and “express services” to consumers to encourage experimentation and learning with the new Temptu AIRbrush technology.

“We are thrilled to be the exclusive retail partner for Temptu,” said Margarita Arriagada, Sephora’s SVP of Merchandising. “Sephora is committed to bringing the most innovative technological advances in the beauty industry to our clients.”



Walmart Adds ‘KISS Korner’ For Release Of SONIC BOOM

KISS fans can now visit Walmart stores’ “Kiss Korners” in the Electronics departments for KISS T-shirts, limited edition KISS M&M candies, and even KISS Mr. Potato Head spuds of all four band members. The exclusive KISS CD/DVD package, SONIC BOOM, and KISS kollectibles will be available in all Walmart stores nationwide.

“To complement this highly-anticipated music release, we are excited to bring a unique store experience with KISS merchandise at an unbeatable value for fans of all ages,” said Greg Hall, vice president of Media Services, Walmart U.S.

SONIC BOOM is KISS' first new album in 11 years. The eleven-track CD is part of a three-disc set that also features a completely re-recorded greatest hits CD and a live DVD shot during the band's recent, KISS ALIVE 35 tour.



FedEx Office Introduces Design & Print Center Kiosks

FedEx Office has introduced its Design & Print Center solution, a digital self-service tool for creating and ordering custom business cards, letterhead and marketing collateral. This new application makes it easy for small business customers to get professional print products that help create brand identity. Customers can quickly and easily customize any selected template in the Design & Print Center gallery or upload their own unique design. All orders are processed, shipped and delivered within seven business days via FedEx with no delivery charge.

Most FedEx Office Print & Ship Centers now feature a Design & Print Center kiosk. Customers can quickly browse the design templates, customize their selection, upload logos and images from a USB drive or CD, and order the finished product in just minutes.



Tanger Outlets Deploy GiftWise Kiosks

Tanger Factory Outlet Centers has signed an agreement to deploy Self-Service Networks GiftWise kiosks across five of their popular shopping centers. For Tanger, the GiftWise kiosks represent additional gift card selling locations conveniently positioned in areas of the property not served by a staffed customer service desk.

Laura Atwell, V.P., Marketing for Tanger Outlets, said, “We are excited to add the GiftWise solution to our gift card sales strategy. GiftWise gives us an effective way to expand the visibility of our gift card program, while offering improved convenience for our shoppers.”

"Self-Service Networks is pleased that Tanger Outlets has chosen to deploy the GiftWise kiosk solution,” said Rick Wessels, Exec. V.P., Self-Service Networks. “These all-weather units offer outdoor properties a unique opportunity to improve card sales by adding new selling locations or moving sales out of the management office.”



Chaotic Beverage Launches Based On Trading Card Game

4Kids Entertainment and U & Me Marketing have launched a new beverage based on Chaotic, the #1 trading card game in Canada, and the animated TV series.

Each can will have a specially designed tab that when removed, will reveal a code which can be uploaded on www.ChaoticGame.com. The beverage will be offered as individual purchase items or as a four-pack, which will include a booster pack of Chaotic trading cards.



Baby Genius Launches New In-store Displays

Pacific Entertainment, which has built Baby Genius into a world-renowned brand of musical edu-tainment for infants and toddlers, is poised to expand on its leadership position in the pre-school marketplace with a new merchandising and marketing campaign. At the foundation of the campaign is a new line of 24 individual Baby Genius early learning and development toys from toy manufacturer, Battat Inc., which have launched at Walmart stores nationwide.



Rosetta Stone Products Displays At Office Depot

Rosetta Stone is displaying its language learning solutions at Office Depot locations nationwide. As part of the agreement, Office Depot will have in-store retail exclusivity in the Office Supply Superstore channel.

The Rosetta Stone method is interactive and immersive, teaching communication skills the same way a person’s first language is learned - connecting the language with its meaning, in real life scenarios.

“We are seeing more people looking to take up another language to boost their resume and hiring potential, and Rosetta Stone is a perfect tool for doing just that,” said John Lostroscio, V.P. Merchandising for Office Depot.

“We’re excited to expand and diversify our retail presence with Office Depot,” said Eric Eichmann, COO, Rosetta Stone. “This strategic relationship will allow us to reach the small to mid-size business segment, as well as job hunting consumers.”



Testrite Visual Products offers the Brand-A-Stand, an attention-getting sign and literature holder. The Brand-A-Stand can feature custom laser cut headers, logos, bases or other decorative elements for prominent brand identification. For more information, contact Testrite Visual Products, 216 South Newman St., Hackensack, NJ 07601; (Tel) 201-543-0240; (Web site) www.testrite.com



Midway Displays has added a new line of Steel Bases to its family of stock merchandising components. The 5 Leg Steel Base, and the 5 Leg Caster Steel Base can be ordered in a variety of stock sizes to accommodate 1", 1 ¼" and 1 ½" poles. They are available in stock Black or White and also a Raw finish for custom colors. This new line of bases will be available for use with all of Midways stock pole displays, or ordered bulk shipped to Display Producers. For more information, contact Midway Displays, (Tel) 708.563.2323, (Web site) www.midwaydisplays.com



Above All Advertising offers rolling snap frames, which have the dual advantage of a snap technology as well as a rolling base. Dual sided snap frames allow for a quick change in the display material. The rolling base, makes it easy for retailers to position the unit wherever desired in their stores. For more information, contact Above All Advertising, 6980 Corte Santa Fe, San Diego, CA 92121; (Tel.) 866-552-2683; (Fax) 858-777-3537; (Web site) www.abovealladvertising.com


Se-Kure Controls Inc. offers its new Vanatage II Display Security System with power options to supply power to merchandise displays from the side of the stand or underneath. It is designed to protect mobile phones. digital cameras and camcorders as well as MP3 players and GPS units. Vantage II provides flexible configurations to protect from one to one hundred SKUs. For more information, contact Se-Kure Controls at, call l-800-250-9265 or (Web site) www.se-kure.com


Outwater offers the Foga System, which may be used to construct attractive kiosks for exhibits and displays. The Foga system consists of a vast array of display panels, and aluminum profiles and connectors. For more information, contact Outwater Plastics, P.O. Box 500, Bogota, NJ 07603; (Tel) 800-631-8375; (Web site) www.outwater.com


Green Mountain Beverage Roll-About Display

This colorful 4-shelf roll-about Woodchuck Draft Cider Display merchandises nine cases of product with 4 different flavors. The casters provide the capability to move it around the store to cross merchandise. It also offers a second in-store location for the product and allowed customers the opportunity to try/test a different product from the cluttered beverage category. The Green Mountain Beverage Roll-About Display was created by Nashville Display, 306 Hartman Drive, Lebanon, TN 37087. (Web site) www.nashvillewire.com


Cooler Cabinet Bridge Expands Cooler Cabinets

This display is designed to expand cooler/freezer cabinets and offers the opportunity to merchandise product in seldom used space. The 12" wide bridge is produced from heavy duty sheet metal, tube and wire and its arms expand from 68 to 82 inches. The arch design gives the bridge strength to hold over 300 lbs. of product, ie: 54 - 750 ml. bottles. The area below the arch allows the retailer additional merchandising space that can hold an addition 24 bottles on their sides. The Cooler Cabinet Bridge was created by Practical Retail Merchandising Inc., 7 Williamsburg Road, Evanston, Illinois 60203.


Candy Merchandising With the Wonderbar System

Bagged candy is one of the higher margin items with the average supermarket carrying 250-300 sku's of candy. The Wonderbar system increases the number of facings and often decreases the labor to keep the category well faced and stocked. The WonderBar System features an expandable Wire Tray. Removable, adjustable width trays ease stocking and planogram changes. It accommodates bags, bars and multi-pack items. Spring loaded trays keep the category faced for easy product purchase decisions. An integrated price tag holder reduces space required between product rows. The WonderBar System is available from Trion Industries, 297 Laird St., Wilkes-Barre, PA 18702. (Web site) www.trionind.com


Special K Beverage Display

This display is built with wire, tubing and sheet metal, powder-coated and decorated with 4-color process graphics on styrene. The objective was to create a bold visual statement highlighting the protein and calcium enhanced water, and to encourage single serve trial of the product. The display is designed to highlight the Special K logo. This display was created by Racks, Inc., 7684 St. Andrews Ave., San Diego, CA 92154. (Web site) www.racksinc.com


Green Bags Spinner For Supermarkets

This hook and rotor display offers flexible components for this Green Bags Display for supermarkets. These stock components offer maximum merchandising options. The unit packs small for economical shipping. This Green Bags Spinner display was created by Midway Displays, 6554 S. Austin Ave., Bedford Park, IL 60638. (Web site) www.midwaydisplays.com


ShoptoCook™ Display Offers Meal Solutions

This ShoptoCook™ Display helps shoppers discover new meal ideas in the aisle of the supermarket. This interactive display enhances the shopper's experience through engaging simple and convenient meal planning resources. Complete meal planning and health and wellness modules (diet suggestions) are delivered. The display drives traffic to the center store and increases sales. For more information, contact General Display, Industrial Park Road, Medway Industrial Park, Medway, MA 02053. (Web site) www.generaldisplay.net


Interactive Schlage LiNK Endcap Display

This interactive Schlage LiNK Endcap display for Lowes includes product spinners and an LCD video with push button selection. It features a large back panel to explain features and benefits. Schlage wanted to create an eye-catching endcap display to promote its new LiNK product that educated the consumer, promoted the brand and the interactive feature allowed the customers a hands-on experience with the product. This display was created for Schlage by SMS, 760 Lakeside Drive Unit D, Gurnee, IL 60031. (Web site) www.selectmarketingsolutions.com


Husqvarna Hardware Demonstration Station

This program consists of freestanding wall displays with slat wire back panels for flexible plan-o-grams providing a commanding brand presence for Husqvarna in outdoor power equipment dealers. A merchandising island establishes a Husqvarna specific territory on the retail floor. Various configurations allow different product lines to be featured in prominent locations within the store. Shown in its chain saw configuration, specific material for the shelf, chain and blade receptacles was researched to withstand the abuse of the chain as it is removed by consumers. The Husqvarna Hardware Demonstration Station was created by WM Display Group, 1040 West 40th St., Chicago, IL 60609. (Web site) www.wmdisplay.com


Kumon Book Display

Kumon required a display to hold its learning booklets that featured strong brand identification. This display offers a large sign with Kumon's signature blue color and logo. The elegant display denotes a trusted respected source, while displaying the products clearly. The Kumon Book Display was created by Metaline Displays With A Twist™, 101 North Feltus St., South Amboy, NJ 08879. (Web site) www.metalineproducts.com


Pioneer Pro DJ Retail Experience Display

The Pioneer Pro DJ Retail Experience was designed to be inviting and informative for any level of user. The consumer has a chance to see what combination of products are available with a touch of a red selector button. To achieve the simple tactile experience, an advanced, yet easy to use, switching system was developed. Custom metal trusses, DJ cases, lighting, sharp video, detailed print graphics were all used to give the display a ‘Wow Factor.’ This display was created for Pioneer by Kosakura & Associates, 2215 S. Standard Ave., Santa Ana, CA 92707. (Web site) www.kosakura.com


Mizuno Roll-About Fixture

Mizuno required a distinctive fixture to merchandise a large selection of athlete apparel. This 4-sided roll-about is a stocking fixture for Mizuno cycling, running and other athlete apparel. It is constructed from metal, tubing, wire and MDF. There are adjustable hanger bars on all 4 sides to allow for hanging product and a top shelf for folded product. The Mizuno header signs are layered for dimension and the bubble logos on the front of the hanger bars provide strong brand identity. The metal and wire parts have a durable silver powder finish. The Mizuno Roll-About Fixture was created by Nashville Display, 306 Hartman Drive, Lebanon, TN 37087. (Web site) www.nashvillewire.com


Sportsline Super Rack Display

This Sportsline Super Rack is a double sided rack with six adjustable shelves, 6" on center and has over 40 sq. ft. of l" on center space for pegged items. The size of the display is 54"H x 32D x 24"W. It is shipped KD and assembles in less than two minutes. This display was created for Sportsline by Practical Retail Merchandising Inc., 7 Williamsburg Road, Evanston, IL 60203


Surefire Display Tower

Surefire LLC wanted a modular display tower that would merchandise its products, "The World's Finest Illumination Tools for High Risk Professionals." The display is constructed of aluminum components, acrylic laminated wood and stainless steel hardware. The conceptual designs were created by Pull Design Build of Colorado Engineering and the manufacturing of the display was done by Concept Displays, 434 E. Alondra Blvd., Gardena, CA 90248. (Web site) www.conceptdisplays.com


Milwaukee: M12 Endcap

Milwaukee wanted a display that would showcase all tools, accessories and packaging. The display was required to offer consumer accessible sample tools and the display was to ship fully assembled ready to accept the product. This endcap display features laser cut Milwaukee shelf emblems. The unit was produced with a CNC cut red komatex back panel. The display is 53"H x 24"D x 57"W. The Milwaukee M12 Endcap was created by EB Display Co., PO Box 550, Massillon, OH 44648. (Web site) www.ebdisplay.com


Gondola Sunglasses Display

Northern Wire Products recently produced this Gondola Sunglasses Display designed to gain product visibility while not consuming a lot of retail space. The display has helped register impressive sales increases. For more information, contact Northern Wire Products, P.O. Box 70, St. Cloud, MN 56302. (Web site) www.norwire.com


Fluke Mobile Merchandiser

The Fluke Mobile Merchandiser encourages customers to "test" Fluke products by getting them out from behind a sales counter where they are traditionally merchandised. The shelves have the operational test tools secured with a retractable cable. The display cabinet merchandises product on wire grid hooks, secured behind a locking clear door. The header signage is tailored to specific retail channels. The Fluke Mobile Merchandiser was created by Santa Cruz Icon, 244 Larita Drive, Ben Lomond, CA 95005. (Web site) www.santacruzicon.com


Modular DK Shop System

Walls+Forms, Inc. has introduced the Modular DK Shop System, a modular display system, that is easy to install. Based on lightweight, high load carrying aluminum frames, the system features easy-to-change color plates (panels) and a full range of accessories. Once installed, the system gives store staff the freedom to change a wall in minutes, or an entire store in a few hours. Power outlets and security devices are hidden behind the plates, leaving no cables or wires exposed. For more information, contact Walls + Forms, 204 Airline, Coppell, TX 75019. (Web site) www.wallsforms.com


WM Display Group offers a gondola fixture with only a few components that has been transformed into an old world wine shop. Oak panels flank each side of the gondola and oak millwork creates a front channel for UPC and pricing information. Shelf inserts are color-coded to the type of wine and food symbols offering menu pairing for each wine. Bottle organizers on each shelf safely inventory stock. Aisle signs command attention. Standing out from the typical clutter of a store shelf each wine is featured on a shelf extender. For more information, contact WM Display Group, 1040 West 40th Street, Chicago, IL 60609. (Web site) www.wmdisplay.com


Midway Displays offers its patented clipper display now available with a new spider base. This base comes with or without casters. It is available in black and white from stock and will also be available for custom colors. This new base can also be used with all of Midway's stock pole displays. For more information, contact Midway Displays Inc., 6554 South Austin Avenue, Bedford Park, IL 60638. (Web site) www.midwaydisplays.com


Nashville Display offers this four shelf wire floor display which is available from stock as SKU 7l42-2. It features adjustable shelves, dimensions 24 l/2" wide x 17 1/4" deep x 48" high. Each shelf holds up to 25 pounds. It has an eggshell white powder finish. A five shelf display is also available. Displays are in stock and will be shipped within 48 hours of receiving an order. For more information. Contact Nashville Display, 306 Hartmann Drive, Lebanon, TN 37087. (Web site) www.nashvillewire.com


Displays2go offers a large product line of curved stock display fixtures, called Wave Displays, designed for visual merchandising. The unique design of these units creates a focal point for displaying products, magazines, brochures and other printed literature. The displays are fabricated of extruded aluminum and feature clear anodized finishes. A number of stock options are available including poster displays, merchandise shelving, racks, trays an brochure holders in both floor-standing and wall-mounted versions, ranging in heights of 48" to 92". For more information, contact Displays2go, 55 Broad Common Road, Bristol, RI 02809. (Web site) www.displays2go.com


Testrite Visual Products offers the Creo display system, an innovative modular display system designed in Italy, that features tool free assembly and heavy load capability. Creo doesn't have a lot of components, but it is designed to be configured in many different ways. One of the many types of displays that Creo can be used to create is furniture quality podiums. Testrite has the exclusive license to manufacture Creo in the U.S. For more information, contact Testrite Visual Products, 216 South Newman St., Hackensack, NJ 07601. (Web site) www.testrite.com


Bridgestone Golf is inviting customers at PGA Tour Supersstores to take its Ball Fitting Challenge. In-Store Touchmedia, a div. of In-Store Experience used its Flex-Media™ modular display system to create an end cap display which integrates a 15" interactive touch screen monitor with 144 dozen golf balls. By answering four contextual questions, the system recommends the best ball for a particular style of play. For the retailer, the unit collects key analytics including the number of times the unit has been used along with product recommendation counts. For more information, contact In-Store Experience, 49 Richmondville Ave., Westport, CT 06880 (Web site) www.instoreexperience.com


Bauer is using this interactive kiosk to promote its skates in sporting goods outlets. The permanent display attracts shoppers with vibrant graphics. The video presentation highlights the features of Bauer’s line of hockey skates. This kiosk was created for Bauer by Diamond Marketing, 11512 N. Port Washington Road, Suite 102, Mequon, WI 53092 (Web site) www.diamondmarketing.net


Synsor Corp. has developed an innovative end cap that features an interactive LCD for Eastman Kodak Co. at Office Max stores. The LCD has a continuous silent attract loop and on-demand consumer information feed. This interactive end cap design varies depending on store footprints; however, all displays capture the consumer's attention with a bright flat-panel LCD screen. Consumers select one of three, bright-red buttons to start a voice-over informational segment about Kodak's digital product of interest; a Kodak EasyShare Digital Camera, Pocket Video Camera or Digital Frames. The featured products are located directly under interactive displays, making it easy for consumers to purchase products. Software is downloaded to smart cards, which are housed inside the display so there is no software configuration necessary. For more information, contact Synsor Corp., 1920 Merrill Creek Pkwy., Everett, WA 98203 (Web site) www.synsor.com


This freestanding tower boasts a 7" LCD display that highlights the unique story of the MBT brand as well as showcases up to 8 pairs of men's or women's MBT branded shoes. Its white, streamlined metal construction creates an impactful brand statement. The sleek display allows the consumer to experience the high quality level of MBT product. The MBT Integrated LCD Tower Shoe Display was created by SMS, Inc., 760 Lakeside Drive, Suite D, Gurnee, IL 60031 (Web site) www.selectmarketingsolutions.com


The XRline modular exhibit system takes the common extrusion system to the next level. The XRline simplifies the construction and fastening of standard components and provides turn-key kits that are visually balanced and functional. The XRline displays are easier to set-up and ship more compactly than similar products. For more information, contact pascale engineering. 2337 72nd Drive East, Sarasota, FL 34243; (Tel) 800-750-7552; (Web site) www.pascaleengineering.com


Zero U.S. Corporation is the provider of Zero Modular Displays. Easily customized, Zero truss or panels may be used exclusively as a total display or retail solution, or may be integrated into a custom display or fixtures in an existing space. Additionally, Zero beams offer a cost efficient method to house data and other cables from the floor to ceiling in open spaces. For more information, contact Zero U.S. Corporation, 85 Industrial Circle, Lincoln, RI 02865; (Tel) 401-724-4470; (Web site) www.zero-system.com


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