Filene’s Basement Uses High Visibility Custom Fixtures
Filene’s Basement needed custom fixtures for two new locations, one opening in Hunts Valley, MD and the other in Boston.
The Boston location required the fixture to be no higher than a glass wall that was 44" high. The fixture was to be used in front of the escalator so it was to have high visibility. It also had to be flexible with different types of merchandise to be presented so a hangbar attachment with peg hooks was used to accommodate the changes in merchandise and seasons. The Hunt Valley, MD location also required the same attributes in its fixtures as they were to be located right on the second floor near the cash wrap, escalator and elevator.
The Filene’s Basement custom fixtures were designed, manufactured and installed by Flair Display, located in Bronx, New York.
Naturalizer Signature Replicates Gallery Showcase
Brown Shoe Co. has joined forces with style expert and TV personality Gretchen Monahan to create the Naturalizer Signature collection of modern, sophisticated heels, wedges and flats from the Company’s flagship Naturalizer brand. Designed with a touch of Naturalizer’s hallmark comfort, coupled with its pricing --$125 to $160- the collection is positioned in the “attainable luxury” category.
The Naturalizer Signature display highlights the new designer footwear collection within Naturalizer retail stores.
By isolating the shelving unit with a silk panel in back, a branded face plate on the surface, and segmenting the unit into smaller curved display cubes, Naturalizer was able to attain the look and feel of a modern gallery showcase.
L’Oreal Launches La Roche-Posay Sensitest Kiosk
L’Oreal USA has added the La Roche-Posay brand into skin care departments in major drug chains. La Roche-Posay is known for products designed to help consumers with rosacea, acne and sensitive skin conditions.
To assist shoppers in understanding what products would work best for them, La Roche-Posay is placing Sensitest Kiosks in drugstores. Consumers answer nine questions and then receive recommendations for La Roche-Posay skin care products. The products are listed in a printout that shoppers can insert into a personal passport for future reference. The Kiosk also contains a scanner that reads a package and gives shoppers all the important information about the product.
Kiosks Promote ifrogz Custom iPod Cases
ifrogz has opened retail kiosks in malls across the U.S. to showcase its custom iPod cases.
iPod owners can visit the kiosks to mix and match to find their own perfect case. ifrogz custom iPod cases give music lovers more than 300,000 possible case combinations.
“We’re happy to have ifrogz iPod cases available at these new locations around the country,” said Scott Huskinson, President, ifrogz. “People love mixing and matching our Wrapz, Bandz and Screenz to create the prefect cases for their iPods. But if there’s anything they like more than building an ifrogz case online, it's building one in person.”
Redbox DVD Rental Kiosks To Be Placed In McDonald's Restaurants Nationwide
Redbox, a leading DVD rental service and McDonald’s USA, plan to offer automated DVD rental kiosks in McDonald’s restaurants nationwide. Karen Wells, V.P.,Strategy, McDonald’s USA, said, “Redbox at McDonald’s is value added for our customers.”
Each Redbox DVD rental kiosk holds more than 500 DVDs, representing over 70 of the newest movie releases. Consumers can use a touch screen to select their favorite movies, swipe a valid credit card and go with their movie. Customers can keep the DVD for as long as they’d like for $1 per night.
EDisplays.biz offers Hexagon Plastic Product Display Stands & Column Pedestals for display applications. The plastic column pedestals assemble in minutes with no tools, and can be disassembled to store flat in a fraction of the space required by traditional store fixtures. They support up to 200 lbs. They are lightweight & portable, and available in various heights. For more information, contact eDisplays.biz, 1208 SW 49th Terrace, Cape Coral, FL 33914, (Web Site) www.edisplays.biz.
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