Moet-Hennessy Featuring l0 Cane Rum Floor Stand
This display was created for Moet-Hennessy USA to merchandise a Super Premium Rum.
The display was constructed of wood, vacuum forming and powder coated steel. It is finished in a super high gloss white piano finish which really stands out in the retail store environment.
The bottles are angled to make the display easy to shop, while conveying the premium nature of the product.
The unit is on casters so that it can be placed anywhere it is needed in the store.
This 10 Cane Rum Floor Stand was created by Flair Display, Inc., a Bronx, NY-based point-of-purchase display firm.
Cruzan Rum Kew West Sloop Attracts Attention In-Store
This Cruzan Rum Key West Sloop is being used as an end cap display enhancer to attract attention and appeal to the free-spirit of the Cruzan Rum consumer.
The unit, which is more than three feet tall, is also being used as an eye-catching window display, and as a back-bar display on-premise.
The display was created for Cruzan Rum by Sterling Promotional Corp., a Rye Brook, NY-based sales promotion firm, in conjunction with Reisigl Associates, Inc., based in Jupiter, FL.
Reef Denim & Tee Stacker Display
This display was designed to offer a modular unit that blends the cool and casual attitude of the beach and lifestyle. The Reef brand provides authentic, surf inspired designed products.
This display served as a work-horse for the entire program, while occupying a small foot print. Clean lines and simple forms are the basis for the design. Natural materials provide warmth.
This Reef Denim/Tee Stacker display was created by the Carlson Group, Inc., a point-of-purchase display and fixture firm based in Portland, OR.
Whole Foods Features Double Sided Chalkboard
Like a favorite gourmet cheese shop, the Artisan cheese department at Whole Foods Market is renowned for selection and service. In order to highlight the Artisanal Cheese of the month and educate shoppers about the featured cheese, Whole Foods chose a double sided chalkboard printed with 4cp artwork.
The chalkboard also featured a wooden base to help it stand erect above the cheese display.
The chalkboard was manufactured by Heritage Sign and Display in Nesquehoning, Pa.
Fresh Harvest Installs Bulk Supermarket Displays
Fresh Harvest Products, a New York City-based organic food products firm, has planned a nationwide rollout of its organic fair trade coffee, supported by marketing, promotion and advertising to coordinate with the rollout.
Dominick Cingari, Chief Operating Officer of Fresh Harvest, said, “The expansion of our products to the national marketplace will greatly increase customers’ brand awareness and the market penetration of our Wings of Nature(TM) line.”
Fresh Harvest recently installed a 5-foot bulk coffee section in a prominent supermarket chain in the Northeast in response to recent market growth for Organic Fair Trade Coffee.
Fresh Harvest ovvers more than 40 different coffee blends.
McCormick Displays Revitalize Sefood Dept.
McCormick is charting a course to help retailers revitalize the seafood department by simplifying the shopping experience, adding interest to the seafood section with more visual impact and appetite appeal, and introducing on-trend new products for baking, grilling and steaming.
McCormick has added three seafood sauces; two convenient Seafood Steamer varieties; and a tangy Seafood Rub to its offerings. OLD BAY® is introducing a 30% less sodium Seasoning, a coarse blend Rub and a Seafood Steamer that’s ideal for shrimp and salmon.
New merchandising tools for grocery stores include McCormick Seafood Piers that can be strategically placed in front of the seafood counter to encourage impulse purchases, drive trial and facilitate easier shopping.
Edisplays.biz offers a Tiered End Cap Display Shelf. The durable display assembles easily without tools. The base consists of 3 sectioned legs that fit together with biscuit joints. The shelves slide into the pre-cut holes in the display tree and are kept in place by a compression button. The display has an upscale look to enhance displays for all types of products. For more information, contact eDisplays.biz, 963 North Rd., PO Box 1, Scottsville, NY 14546; (Tel.) 585-889-8200; (Web Site) www.edisplays.biz
J.H. Dunning Corp. specializes in creating wood p.o.p. displays. These permanent displays are available in small or large quantities. A wide range of different finishing options are offered, from laser engraving to screen printing. The displays are cost effective and they provide a natural, upscale backdrop for a wide variety of products. For more information, contact J.H. Dunning Corp., One Dunning Lane N. Walpole, NH 03609; (Tel.) 800-235-6139; (Fax) 603-445-5593; (Web Site) www.jhdunning.com.
Multi Dimensional Resources has introduced the FRESH modular display system, which allows brand marketers to create displays of varying sizes and configurations to fit specific retailer needs. FRESH allows retailers to add pre-formed "C" sections to change the height (up to four levels) of the units, which nest together to make Destination Centers. For more information, contact Multi Dimensional Resources, 190 Jony Drive, Carlstadt, NJ 07072; (Tel.) 201-935-8400 (Web) www.mdr-pop.com.
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